DS Automobiles has never been shy about zigging where the premium crowd zags, and with the upcoming No7 electric SUV, the French brand appears ready to double down on that contrarian streak—this time with a battery pack and a glow-up. Thanks to design boss Thierry Métroz, we’ve now got our clearest look yet at the DS No7, the all-electric successor to the current DS 7, and it’s shaping up to be less baroque curiosity and more polished provocation.

First, the name. The No7 follows DS’s new numerical naming convention, slotting neatly between the smaller No4 and the larger No8 flagship. It’s tidy, minimalist, and very French—at least philosophically. In the metal, though, the No7 still promises the kind of visual drama that makes German rivals look like they were designed by committee.

Set to debut later this year, the No7 is expected to start at around £45,000, placing it squarely in the firing line of the Audi Q4 e-tron and BMW iX1. It also has its sights on the Tesla Model Y, the default choice for anyone who wants an electric SUV with range, space, and a Silicon Valley attitude. DS’s counterpunch? Style, materials, and a sense of occasion Tesla still hasn’t quite figured out.

Metroz’s social-media teaser shows the No7 wrapped in a distinctive camouflage that does more to reveal than conceal. As expected for an EV, there’s no traditional grille, but DS hasn’t gone full appliance either. The blanked-off front panel echoes the look of the No4 and No8, and odds are good it’ll be illuminated, with the DS badge glowing proudly at the center. Slim LED headlights and sharply cut daytime running lights give the nose a technical, almost concept-car edge—less cute than the old DS 7, and more confident for it.

Step back, and the No7’s bodywork looks noticeably cleaner than its predecessor’s. The previous car flirted heavily with ornamentation; this one dials things back in favor of crisp lines and proportion. Gloss-black lower body sections contrast with the paintwork, visually shrinking the mass and offsetting the large wheels and tall glasshouse. Flush front door handles and hidden rears—previously spotted on test mules—aren’t just a neat party trick; they’ll help cheat the wind and squeeze out a bit more range.

Inside is where DS typically earns its keep, and the No7 should be no exception. Expect heavy inspiration from the No8 flagship, which means a cabin that prioritizes texture and lighting over minimalist austerity. Alcantara, leather, and metal-like trim pieces are all likely, stitched together with enough ambient LED lighting to make a Parisian lounge blush. The massive 16-inch central touchscreen will carry over, along with the brand’s latest software, and while the jury’s still out on whether the divisive X-shaped steering wheel will make the cut, DS has never been afraid to challenge muscle memory.

Underneath the couture skin sits Stellantis’ new STLA-M platform, which is quickly becoming the backbone of the group’s mid-size offerings. You’ll find variations of it under the Citroën C5 Aircross, Peugeot 3008, and Vauxhall Grandland—but here’s the twist: the DS No7 will go fully electric, full stop. No mild hybrids. No plug-ins. Just electrons.

Battery options are expected to mirror those seen elsewhere in the Stellantis lineup, with packs around 73 kWh and 98 kWh. A single front-mounted motor should handle base duties, while a dual-motor, all-wheel-drive setup will likely crown the range. Official performance figures haven’t been released, but expect competitive acceleration rather than neck-snapping theatrics—DS has always leaned more toward grand touring than drag racing.

The real question is whether the No7 can carve out meaningful space in a segment that’s rapidly filling up with competent, if somewhat anonymous, electric SUVs. On paper, the ingredients are all there: solid range potential, modern EV architecture, and a cabin that prioritizes mood as much as megapixels. What DS brings that its rivals largely don’t is personality—sometimes polarizing, often charming, and unmistakably its own.

If the finished product drives as well as it dresses, the DS No7 could be more than just a stylish alternative to the usual suspects. It could be proof that the electric future doesn’t have to look—or feel—so predictable.

Source: Autocar