When Lamborghini throws a party, it doesn’t do half measures. The Lamborghini Arena is back, and this time the Raging Bull plans to make Imola shake with V10 and V12 thunder. Set for May 9–10, 2026, the event returns to the legendary Autodromo Enzo e Dino Ferrari, a venue that perfectly embodies what Lamborghini stands for—speed, emotion, and pure Italian theater.

The first edition in 2023 was already a spectacle: over 6,000 fans, nearly 400 Lamborghinis on track, and a weekend that turned the Imola paddock into a sea of yellow, orange, and Verde Mantis. The second coming of Lamborghini Arena promises to be even bigger, louder, and more electrifying.
A Festival of the Bull
Originally conceived as a “homecoming” for the House of Sant’Agata Bolognese and its global family, Lamborghini Arena isn’t just another car meet. It’s the physical manifestation of the brand’s soul — a blend of high performance, design artistry, and that particular sense of Italian drama you can’t quite bottle.
This year, the event will coincide with the second round of the Lamborghini Super Trofeo Europe, the brand’s one-make racing series. The move bridges two worlds that usually orbit separately: the polished lifestyle of Lamborghini ownership and the raw intensity of motorsport. Expect to see Huracán Super Trofeo EVO2s battling wheel-to-wheel mere meters away from spectators sipping espresso under black-and-gold parasols.
“Lamborghini Arena represents the most authentic celebration of our brand,” said Stephan Winkelmann, the marque’s Chairman and CEO. “It’s a unique opportunity to experience the energy and passion that unite our global community. Following the success of the first edition, we return to Imola with an even richer event that combines the competitive spirit of the Super Trofeo with the pleasure of sharing our history, our values, and our vision for the future.”

A Living, Breathing Lamborghini Universe
At the core of the weekend will be the Lifestyle Village—a curated space where Lamborghini’s partners and collaborators showcase everything from luxury design to cutting-edge innovation. Think of it as a cross between a high-end auto show and a motorsport carnival: carbon-fiber art installations, concept car reveals, and perhaps even a glimpse of Lamborghini’s future electrified models.
Visitors can choose their level of immersion. General admission gets you into the action, but exclusive packages promise deeper access—private paddock tours, guided brand experiences, and even hot laps alongside factory drivers. It’s less a car event than a two-day deep dive into Lamborghini’s DNA.
Heritage, Horsepower, and the Human Touch
What makes Lamborghini Arena more than a flashy gathering is its sense of community. Owners, collectors, fans, and even engineers from Sant’Agata mingle freely. Classic Miuras and Countachs line up next to Huracáns and Revueltos, tracing six decades of unfiltered passion. It’s a rare moment where the past, present, and future of Lamborghini coexist—not in a museum, but on a live racetrack under the roar of naturally aspirated engines.
If the 2023 debut proved that Lamborghini could pull off such an event, 2026 is about evolution—about turning that initial spark into a lasting tradition. Expect more cars, more spectacle, and more of that unmistakable Lamborghini energy that transforms admiration into adrenaline.

Where Passion Becomes Experience
Ultimately, Lamborghini Arena 2026 isn’t just about the cars—it’s about the people who love them. From owners polishing their Aventadors at dawn to fans lining the fences for a glimpse of the Super Trofeo grid, it’s a weekend where passion takes tangible form.
In the words of Winkelmann, “Lamborghini Arena is where passion becomes experience.” And come May, Imola will once again echo with the unmistakable sound of twelve cylinders doing what they were born to do—celebrate life, loudly.
Source: Lamborghini







