Toyota’s making big moves in the American heartland—again. The automaker just announced an additional investment of up to $10 billion in the United States over the next five years, bringing its total stateside spend to nearly $60 billion since it set up shop here almost seven decades ago.
But the headline-grabber isn’t just the money—it’s what that money’s charging up. Toyota has officially flipped the switch on Toyota Battery Manufacturing, North Carolina (TBMNC), its first-ever in-house battery production facility outside Japan.
Located in Liberty, North Carolina, the new plant represents a $14 billion commitment and promises to create up to 5,100 new jobs, serving as a cornerstone of Toyota’s expanding EV and hybrid operations in North America. The facility, first announced in 2021, will supply batteries for both hybrid and fully electric vehicles across the company’s U.S. lineup.
“Today’s launch of Toyota’s first U.S. battery plant and additional U.S. investment up to $10 billion marks a pivotal moment in our company’s history,” said Tetsuo Ogawa, president and CEO of Toyota Motor North America. “Toyota is a pioneer in electrified vehicles, and this significant manufacturing investment in the U.S. and North Carolina further solidifies our commitment to team members, customers, dealers, communities, and suppliers.”
For Toyota, it’s not just about keeping up in the EV race—it’s about doing it the Toyota way. The company continues to push its “multi-pathway strategy”, betting on a diverse mix of hybrids, plug-in hybrids, fuel-cell vehicles, and battery EVs instead of a one-size-fits-all electric future. The new facility will give Toyota more control over its supply chain and production pace as it scales those options.
The move also underscores Toyota’s long-term presence in the U.S., where it employs around 50,000 people and has built more than 35 million vehicles across 11 manufacturing plants. TBMNC becomes the eleventh link in that manufacturing chain—a tangible sign of Toyota’s “best-company-in-town” philosophy, which blends local investment with community involvement.
As Toyota charts its course toward a more electrified lineup—without abandoning its hybrid bread and butter—the North Carolina plant represents a literal and symbolic charge forward. Whether that will be enough to keep Toyota ahead in a rapidly changing EV landscape remains to be seen, but one thing’s clear: the automaker is all-in on building its electric future on American soil.
Source: Toyota





