Four years ago, Ferrari announced its first SUV, the Purosangue, and it is now finally known when this model could hit the market. After the competitors presented their SUVs, it seems that even the Italian brand could not withstand the pressure.
Following the success of other manufacturers and the need for fresh capital, it obviously had a big impact on Ferrari, which in its financial report hinted at entering the SUV market. The first Ferrari SUV should arrive on the market this year, and the first deliveries can be expected in 2023.
Last year was very successful for Ferrari. According to a report recently released, Ferrari has achieved a historic result when it comes to sales. 11,155 cars were delivered worldwide, which is 22 percent more than in 2020. The highest sales were recorded in the largest Ferrari market (Europe, Africa, Middle East), 49.2 percent. Also, sales growth was achieved in the markets of Asia and North America.
This is impressive considering that Ferrari did not have SUVs on offer.
Source: Ferrari