BMW Turns the 3 Series into a Collector’s Item Ahead of the Next Generation

BMW Turns the 3 Series into a Collector’s Item Ahead of the Next Generation

BMW has already told us that the next-generation 3 Series will debut later in 2026, but before the current G20 quietly slips into retirement, the brand is squeezing out one last round of collectibles. In South Korea, BMW is launching a set of five limited-run special editions, three of them rooted in the outgoing 3 Series lineup, each aimed squarely at buyers who want something rarer than the usual showroom fare.

The most eyebrow-raising of the bunch is easily the 320i M Performance Parts Edition. Seeing BMW’s M Performance catalog bolted onto the entry-level four-cylinder sedan is unusual, but that’s exactly the point. Finished exclusively in Alpine White, the car wears a full suite of carbon-fiber accents, including the kidney grille, rear spoiler, and mirror caps. An aramid roof antenna and black M fender badges add subtle flair, while inside you’ll find Cognac-colored Sensatec upholstery rather than real leather. BMW is building just 10 examples, each priced at 64.9 million won, or about $44,500 with taxes included.

Move up the ladder to the M340i, and BMW offers two interpretations of the same idea. Both versions get carbon-fiber trim for the grille, trunk spoiler, and mirrors, plus the same aramid roof antenna seen on the 320i. The more expensive variant layers on an M carbon rear diffuser and black side decals for a more aggressive look. Unlike the base car, these M340i editions come with Vernasca leather seats.

The “entry” M340i special edition is capped at 10 units and costs 89.9 million won ($61,700). Buyers can choose between Alpine White with a Mocha interior or Sapphire Black paired with Oyster. The higher-spec version is limited to 30 units, priced at 91.9 million won ($63,000), and painted either Skyscraper Grey or Brooklyn Grey, both matched with a Mocha cabin.

If subtlety isn’t your thing, BMW also has a farewell treat for hardcore M fans. The M3 Touring receives its own special-edition treatment, finished in a flat, Audi-like Nardo Grey. It rolls on bi-color double-spoke M wheels and features an Individual leather interior in Silverstone and Black. Only 10 will be built, each costing 146 million won, or roughly $100,200. For collectors, it’s about as close as you’ll get to a swan song for this generation of the M3 in long-roof form.

Rounding out the lineup—and blowing past the 3 Series entirely—is the most expensive model of the group: an XM First Edition based on the flagship XM Label. Painted in Individual Frozen Tanzanite Blue, a shade unavailable on the standard South Korean XM, the hulking plug-in hybrid SUV also gets 23-inch wheels, Shadowline exterior trim, and Night Blue Individual leather inside. Just five examples will be sold, exclusively online, at a staggering 240 million won, or about $165,000.

Taken together, these editions feel less like performance statements and more like BMW clearing its throat before turning the page. The next 3 Series may be right around the corner, but for buyers in South Korea, BMW is making sure the current generation exits with a carbon-fiber-laced flourish—and a price tag to match its rarity.

Source: BMW