While many automakers, including Ford and Kia, are riding high on strong U.S. sales through the first half of 2025, Stellantis finds itself in the opposite lane—drifting into dangerous territory. The multinational conglomerate, home to brands like Dodge, Chrysler, Alfa Romeo, and Jeep, reported a troubling 11 percent decline in total U.S. sales over the first six months of the year. Even more alarming, second-quarter sales dipped 10 percent, highlighting deep-rooted challenges across several core brands.
Dodge: From Muscle Car Icon to Sales Freefall
Nowhere is Stellantis’ slump more pronounced than at Dodge, where sales have nearly halved. From January to June 2025, Dodge moved just 47,481 vehicles—down a staggering 49 percent from the 92,735 it sold during the same period last year. The second quarter told a similar story, with a 48 percent drop year-over-year.
Much of this decline stems from Dodge’s bold but risky decision to discontinue its legendary internal combustion-powered Charger and Challenger models. In H1 2024, these muscle car stalwarts accounted for nearly 50,000 units combined. In 2025, what’s left are clearance sales: just 1,630 Chargers and 1,501 Challengers, remnants of old inventory.
The brand’s bet on electrification isn’t paying off—at least not yet. The all-new Dodge Charger Daytona EV has yet to find its footing, with just 4,299 units sold so far this year. Meanwhile, the compact Dodge Hornet, intended as a volume-seller, also saw its numbers cut in half—down 52 percent to 5,647 units. Only the aging Durango provided a glimmer of hope, with sales up 4 percent year-to-date and 16 percent in Q2.
Alfa Romeo and Chrysler: Caught in the Crossfire
Luxury brand Alfa Romeo isn’t faring much better. U.S. sales are down 34 percent for the year, including a steep 51 percent dive in Q2. The Giulia sedan, Stelvio SUV, and new Tonale crossover have all suffered significant double-digit declines, indicating waning consumer interest or insufficient market positioning.
Chrysler, meanwhile, continues to rely almost entirely on the Pacifica minivan, and it’s proving to be an increasingly shaky foundation. Year-to-date, the brand is down 22 percent, with Q2 numbers plummeting 42 percent. Pacifica sales alone fell 29 percent to 50,335 units—an alarming figure for a brand with just one mainstream product on offer.
Bright Spots: Ram, Fiat, and a Resilient Jeep
Not all news from Stellantis is grim. Ram posted a modest 2 percent increase in first-half sales to 203,984 units, buoyed by its popular line of pickups. Fiat, long a niche player in the U.S., recorded an impressive 95 percent surge, largely attributed to growing demand for its 500 city car, likely helped by rising urbanization and interest in compact electrics.
Jeep’s performance is mixed. While overall sales were down 5 percent year-over-year to 289,398 units, the brand showed signs of recovery in Q2, with a slight 1 percent bump thanks to a steady demand for SUVs and off-roaders.
Leadership in Transition
Amid this downturn, Stellantis has installed new leadership. Antonio Filosa, officially named CEO in June, is now tasked with engineering a turnaround. Insiders suggest Filosa has been quietly steering the American operations for months, but now the spotlight is firmly on him.
The challenges ahead are clear: revitalize Dodge’s transition to EVs, reposition Alfa Romeo and Chrysler to regain relevance, and build on the momentum of Ram, Fiat, and Jeep. Whether Stellantis can stop the bleeding—or worse, prevent a deeper collapse—will hinge on swift strategic moves and a clear vision for its future in the U.S. market.
For now, the numbers speak volumes. Stellantis is on the back foot, and if a rebound is coming, it needs to start soon.
Source: Stellantis
