BMW is shaking things up for the next model year with a major overhaul to its flagship performance SUV, the XM. The German automaker is dropping the standard trim altogether, making the high-performance XM Label—formerly known as the Label Red—the only available variant in the lineup.
This move solidifies BMW’s focus on top-tier electrified performance, as the 2026 XM Label packs the same potent 738-horsepower hybrid drivetrain. At its core is a twin-turbocharged V8 engine producing 577 hp, mated to an electric motor sandwiched between the engine and the eight-speed automatic transmission. Together, they produce a massive 738 pound-feet of torque, delivered to all four wheels through BMW’s xDrive system.
Performance remains unchanged from the 2025 model, with BMW quoting a 0–60 mph sprint in 3.6 seconds and a top speed electronically limited to 155 mph—or 175 mph with the optional M Driver’s Package.
While the drivetrain remains the same—including the 19.2-kWh lithium-ion battery offering up to 30 miles of electric-only range—BMW has upgraded the XM’s onboard charger. Charging speed has improved from 7.4 kW to 11 kW, which should trim down the previous charge time of 3 hours and 15 minutes, although BMW has not provided new estimates.
In terms of design, the 2026 XM Label dials back some of the flashier elements that previously defined the Label Red trim. The bold red exterior trim accents are mostly gone, replaced with subtler red badges, giving the SUV a more refined aesthetic. In their place, BMW introduces several new exterior paint options, including the striking Individual Frozen Tanzanite Blue Metallic. Buyers can also choose between standard 23-inch black wheels or optional 22-inch alloys at no extra cost.
Inside, the XM Label gets a luxurious refresh with three new Merino leather interior themes:
- Individual Night Blue with Vintage Coffee accents
- Individual Black with Vintage Coffee accents
- Individual Silverstone with black accents
The 2026 XM Label will make its official debut on Saturday, June 14, at the 24 Hours of Le Mans in France—a fitting stage for BMW’s performance flagship. Production will begin in August at BMW’s Spartanburg, South Carolina plant.
BMW has not yet released pricing for the 2026 model, but it is expected to carry a slightly higher MSRP than the outgoing version, which started at $187,875 including destination. With its upgraded features and singular focus on performance luxury, the new XM Label aims to redefine BMW’s electrified M strategy—exclusively, and unapologetically.
Source: BMW
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