BMW usually plays its Life Cycle Impulse cards close to the chest. Minor tweaks here, a lighting signature there, and done. But the facelifted M5 appears to be breaking that tradition—and not subtly. Since March 2025, when the first spy shots of an updated M5 surfaced, BMW has been testing not one but two noticeably different design directions for its super sedan, all while the current G90-generation car is still barely warmed up.

That alone raised eyebrows. Testing a facelift just months after customer deliveries begin is unusual, even by BMW standards. But the real surprise came later, when a second prototype appeared wearing camouflage that hinted at a completely different face.

The first test mule leaned hard into BMW’s Neue Klasse design language. Its kidney grille stretched outward, visually linking up with the headlights in a way that echoed the 2023 Vision Neue Klasse concept. BMW has already confirmed that this look will debut on upcoming production models like the next 3 Series and the electric i3 sedan, so seeing it previewed on an M5 made a certain amount of sense—at least on paper.

Then came the second prototype. Same car, same mission, but a noticeably more conservative approach. The kidneys looked closer to the current design, and the overall effect was far more traditional BMW than concept-car experiment. A recent rendering based on this newer prototype strips away the camouflage and suggests BMW may be walking back some of its bolder ideas.

Which version looks better? That’s up for debate. What’s harder to argue is what this all implies: BMW appears to be actively rethinking the M5’s facelift in public view.

Both prototypes shared some common ground. The headlights are slimmer, taking cues from the upcoming iX3, and the changes seem destined to extend beyond the M5 to the regular 5 Series lineup. The G61 5 Series Touring has already been spotted with a toned-down Neue Klasse-inspired front end, hinting that whatever BMW decides here will ripple across the range.

What makes this situation unusual isn’t that BMW is revising a facelift—it’s when and how we’re seeing it happen. Automakers frequently change course during development, but those decisions are usually finalized long before prototypes start racking up miles on public roads. Watching two different facelift philosophies play out in real time is rare.

The rumored reason for the pivot? Customer feedback. Internal studies and external research reportedly suggested that the more aggressive Neue Klasse look might not land as well as BMW hoped, particularly on a car as expensive and performance-focused as the M5. A subtler update, the thinking goes, would be safer—and more in line with buyer expectations.

There’s also a financial angle. The 5 Series and M5 are among roughly 40 models slated to receive BMW’s Neue Klasse interior and next-generation iDrive system. That’s already a massive investment. Adding extensive exterior reengineering on top of costly interior tech upgrades for cars that aren’t clean-sheet designs could push budgets into uncomfortable territory.

Of course, camouflage can be misleading, and prototypes don’t always tell the full story. For now, the facelifted 5 Series and M5 remain a waiting game. Production of the LCI models reportedly won’t begin until July 2027, putting an official reveal sometime in 2026 at the earliest.

Until then, BMW’s indecision is on full display—and for once, that might be the most interesting part of the story.

Source: BMW; Photo: Kolesa.ru