Many will say that good marketing is the key to success, but the question is what will someone do to stand out from the crowd. Obviously the craziest things. Thus, Mikhail Litvin recently published a video on his YouTube channel of destroying a Lamborghini Urus, worth more than 250,000 euros, to pieces. The reason is promotion of his energy drinks.

Soon after its release, the video went viral, garnering more than 7 million views and over 700,000 likes on YouTube. The video shows a huge can of his drink being held up in the air by a crane. Placed right under the large can is a white Lamborghini Urus, and a few seconds later, the can falls on top of the car, completely destroying it.

The video garnered a lot of comments. Many of them criticized this type of promotion: “It’s sad to live in a time when people are enthusiastic about such things. People are trying to save others from under the ruins, the whole world is helping, and everything seems to be stable in Russia. I imagine what people will do in front of the review cameras 5 years from now.” “I wish you had donated the money to a charity or environmental cause. Good human beings don’t behave like you. The amount of money you spent on this car could have saved 3, 4 or more lives.”

There were also those who supported him: “In general, handsome, you create for everyone, work, but do not forget to live for yourself! don’t give in to anyone, never destroy your fucking dreams.”; “For me, this was the top content, in which you moved to a new level, keep it up.”

Source: Mikhail Litvin via YouTube