At the 2023 CES Las Vegas, BMW premiered the Vision Dee concept, which serves as a technology preview of the brand’s next-generation electric vehicles. The car is equipped with a large “head-up” display that stretches across the entire width of the windshield.

BMW is serious about replacing conventional screens in its cars with large HUDs, and the company’s CEO even believes that the days of large screens integrated into dashboards are numbered. So speaking during the press conference at this year’s CES, Oliver Zipse said that he is absolutely convinced that large screens on the center console will not be used anytime soon.

Zipse believes that large screens are a major distraction for drivers and that even regulations could force automakers to change interior design and ditch displays as a solution. “In 10 years there will be no such thing,” Zipse told media representatives.

The current HUD display meets the criteria set by BMW. “With our technology, everyone in the car can see the same information, even the people in the back,” said BMW design chief Domagoj Dukec. Oliver Zipse, for his part, added that this new system is “a quantum leap in terms of design, technology and sustainability”.

Source: BMW