Tag Archives: Alpina

News

Alpina Unveils New Logo Following BMW Acquisition

July 28, 2025 Francis Mitterrand

In a bold yet understated move, Alpina has revealed a new logo — its first major design update in over 20 years. The change comes in the wake of BMW’s full acquisition of the boutique automaker in 2022, marking a new era for the brand long revered for its bespoke takes on BMW performance models.

The new emblem trades heritage flair for modern minimalism. Gone is the iconic red-and-white shield, replaced by a flatter, more subdued circular design that echoes BMW’s own roundel. While the signature dual-component motif remains — a nod to Alpina’s technical and performance heritage — the redesign feels notably restrained compared to the rich detail of the outgoing crest.

This visual transformation is more than cosmetic. It reflects a deeper strategic shift as BMW integrates Alpina more fully into its portfolio. When the acquisition was announced, BMW confirmed that Alpina would continue to modify vehicles while also offering restoration services and expanding its parts and accessory lineup. The new logo will be rolled out across all those touchpoints — from vehicles to marketing materials and merchandise — making Alpina’s refined identity more visible than ever before.

Founded in 1965, Alpina made its name tuning and racing BMWs before evolving into a low-volume manufacturer of exclusive performance luxury cars. The firm’s distinct blend of understated styling and high-performance engineering has earned it a cult following, especially among enthusiasts who favor elegance over aggression.

As Alpina transitions further under BMW’s wing, the redesigned logo signals both continuity and change. The DNA remains the same, but the badge it wears now speaks a more contemporary design language — one aimed at a broader, perhaps more global, audience.

For fans of the old crest, the update may take some getting used to. But for the future of Alpina, it’s a sign that the brand is preparing to write a new chapter — one shaped by its roots, but steered by BMW’s global vision.

Source: Alpina

Auctions

1976 Alpina B2 is for sale

May 8, 2025 Francis Mitterrand

Ever since 1965, Alpina has worked closely with BMW turning their cars into extraordinary creations, such as the Alpina B2, which was produced in the 70s. This model is considered by many BMW fans to be the first true limousine from the Bavarian manufacturer. One of the very few examples powered by a naturally aspirated engine, the 1976 Alpina B2 is now up for auction.

The Alpina B2 is based on the BMW E12 528, a car produced between 1972 and 1981. This example has been completely restored, including the engine, transmission, steering, suspension and rear axle. It is painted in Fjord Blue, while the bodywork is adorned with blue and green stripes at the front, sides and rear. The car is in excellent condition with only 14,893 miles on the odometer. It sits on lightweight 14-inch Alpina wheels with new tires.

Inside, the seats are upholstered in fabric, while the steering wheel is wrapped in leather. In front of the driver is an Alpine instrument cluster, and the interior also features wood accents on the door panels, dashboard, and shifter.

Under the bonnet is a naturally aspirated 3.0-L inline-six with 233 hp and 265 Nm of torque, mated to a 5-speed manual transmission. The engine is equipped with three dual carburetors, forged pistons, an improved combustion chamber, and a reworked crankshaft.

The auction will take place on May 16, 2025, and the car’s estimated value is $150,000 – $175,000.

Source: Mecum Auctions

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News

2025 BMW Alpina XB7 Manufaktur with more luxury

August 14, 2024 Francis Mitterrand

The BMW Alpina XB7 Manufaktur is an improved version of the luxury full-size SUV, which hit the market four years ago. In 2022, Alpina revealed a refreshed version of this model, on which the XB7 Manufaktur is based.

Compared to the standard XB7, this model brings some additional features to make it more attractive to customers who can now choose between ALPINA Blue metallic and ALPINA Green II metallic body colors. Also, Black or Aluminum Satin exterior elements are optionally available, which include BMW Individual Metallic paints like Gunmetal II, Jerez Black, Orinoco, Malachite Green, and Wildberry.

In the cabin, customers can choose exclusive materials, finishes, and design elements. However, the full LAVALINA leather interior option of 427 pieces of leather stands out. This option requires more than 100 hours of manual work to cut and sew, creating a unique vehicle.

Under the hood is a 4.4-L V8 twin-turbo engine with 621 hp (463 kW) and 590 lb-ft (800 Nm) of torque. Power is sent to all wheels via an eight-speed automatic transmission and BMW’s xDrive system. The SUV is equipped with sport-tuned air suspension, unique damper and kinematic setups, and a high-performance brake system.

When it comes to price, the BMW Alpina XB7 Manufaktur in Germany costs 190,500 euros, and the first deliveries are expected in early 2025. It still remains uncertain whether it will be available in the United States.