Move over, bunny — the battery brand that “keeps going and going” is about to do just that… only this time, it’s charging your car instead of your remote. Duracell has officially announced Duracell E-Charge, a new high-speed EV charging network that promises to inject a jolt of energy into Britain’s electric future.
Over the next ten years, Duracell is dropping a cool £200 million to build a nationwide web of ultra-fast charging stations, each capable of delivering up to 1000 kW. Yes, that’s one megawatt — enough power to make your hair stand on end or, more usefully, to refill a hypercar’s battery faster than you can grab a flat white and scroll through TikTok.
The first six sites will open across the UK later this year, with Elektra Charge taking the wheel as the network operator. Behind the design and funding is The EV Network, the infrastructure experts already running 43 locations with 300 chargers — meaning Duracell isn’t exactly starting from zero volts here.
So, what can we expect? Picture gleaming hubs at motorway services, shopping centres, and city gateways — the sort of places where your range anxiety will go to die. Each location will feature multiple charging bays, convenience amenities, and that signature Duracell copper-and-black branding. Because if you’re going to charge your £80,000 electric chariot, you might as well do it with a bit of style.
It’s a smart move, too. Britain’s EV market is booming, but the public charging network hasn’t exactly been keeping pace. Duracell’s entrance could shake things up, bringing a familiar household name — and a big battery-shaped grin — to a field that desperately needs more wattage and less waiting.
And let’s be honest: if there’s any brand that understands keeping things charged, it’s the one that’s been powering our gadgets since the disco era. Now they’re ready to power the future — one megawatt at a time.
Source: Duracell
