The growth in sales of the new C3 Aircross, and the fact that the future C5 Aircross will be a more compact model, have discouraged Citroen from introducing another compact model into its range. The technological pressure on compact cars is currently the greatest and logically it is the first on the list for cutting. The cars that could be a hit in the future are the affordable ones, with a fair price, so we could soon see the return of the subcompact crossover SUV, the Citroen Cactus.
The latest information suggests that the third generation of the compact Citroen C4 is coming to an end, although a refreshed version has recently arrived on the market, and the French manufacturer is already thinking about the successor to this model. CEO of Citroën Thierry Koskas is convinced that a new C4 is possible, but with a very careful strategy with equipment, giving priority only to what customers normally use.
“What we said about the B segment and the need for cars with a certain level of equipment will one day also apply to the C segment,” said Koskas. He also added that families are interested in more spacious cars, but at a reasonable price.
Tata Consultancy Services developed the new C3 “Smart Car” platform for Stellantis’s cheap brands, putting price first and then budgeting for individual components. This helped Dacia achieve great results, and it is clear that Citroën is trying to use the same tactics as the Romanian brand, whose Sandero model is still the best-selling new car in Europe.
Source: Reuters
