The South Korean brand Genesis introduced two new concepts, Neolun and GV60 Magma. These are luxury cars that represent a turning point in the evolution of the brand.

Neoulun is a true electric SUV with a few tricks up its sleeve. It is equipped with coach doors, seats that can be rotated, and special heating reminiscent of the “Ondol” traditional heating system in South Korean houses. Heating is installed in the door panels, floor, dashboard and seat backs. Also, the lack of a B-pillar allows easier access to the cabin, which has a large centrally located screen on the dashboard and two adjustable screens in the ceiling for passengers in the back seats.

The GV60 Magma concept will be equipped with the Magma Performance Program, which will eventually reach every model in the range. It is wider and lower than the standard GV60 and is adorned with unique exterior details, adjustable suspension and thermodynamics. Inside, there are comfortable leather-trimmed seats with double diamond pattern stitching.

Genesis is still keeping a lot under wraps, but it is said that the GV60 Magma will come with improved battery and motor technology. The Magma concept will also offer an improved version of the G80 with better driving performance, the G80 Magma Special.

Source: Genesis

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