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Genesis Turns Up the Heat: GV60 Magma and Magma GT Concept Signal a Performance-Focused Future

For a brand that’s barely a decade old, Genesis is showing no interest in easing into its next chapter. Instead, it’s lighting the fuse. At Circuit Paul Ricard in France, the Korean luxury marque unveiled not just its first high-performance production car — the GV60 Magma — but also the Magma GT Concept, a low-slung preview of where Genesis wants its performance heritage to live for the next ten years.

This wasn’t a quiet industry presentation. It was a declaration: Genesis is officially chasing the “Luxury High Performance” crown, and it’s doing it on its own terms.

Luxury High Performance: Genesis’ New North Star

Most brands talk performance in kilowatts, horsepower, and lap times. Genesis’ pitch is more nuanced. “Luxury High Performance,” according to the brand, blends effortless speed, driver-focused control, and refined luxury — without the brutish overstatement that often comes with the territory.

Chief Design and Creative Officer Luc Donckerwolke puts it bluntly: “Magma shows how emotion and precision can coexist.”

If “Athletic Elegance” defined Genesis’ early years, Magma is where the elegance gets teeth.

GV60 Magma: A Statement, Not Just a Spec Sheet

Genesis’ first production Magma model arrives wrapped in a stance that whispers restraint but screams capability. The GV60 Magma sits 20 mm lower, wears widened fenders, and rolls on 21-inch forged wheels wrapped in 275-section rubber. Gloss-black accents replace chrome, while functional aero — canards, sculpted side skirts, and a high-mounted rear spoiler — does more than look the part.

Inside, Genesis avoided the predictable carbon-fiber-and-red-stitching trope. Instead, the cabin mixes premium Chamude suede with Magma-orange accents and dark metal hardware. It’s tasteful without neutering the car’s intent.

Power and Performance

Underneath the skin, the GV60 Magma is a serious piece of engineering:

  • 609 hp / 740 Nm from dual motors
  • 650 hp / 790 Nm in Boost Mode (for 15 seconds)
  • 0–200 km/h in 10.9 seconds
  • Top speed: 264 km/h

Boost Mode and Launch Control aren’t just menu items — they fundamentally change the car’s demeanor. Genesis extended the rear motor’s output range to ensure it doesn’t fade at high speed, and the chassis received a major rework: recalibrated roll centers, ECS adaptive suspension, new bushings, larger brakes, and a more rigid rear substructure.

Despite the wider tires, Genesis insists the GV60 Magma maintains the quiet composure expected of a luxury EV. Active noise control and reinforced sealing keep it from sounding like a track-day reject on the highway.

Digital Performance Experience

Drivers get a Magma-exclusive digital cluster, complete with motor temps, G-force data, boost timers, and performance metrics. High-performance software features include:

  • Virtual Gear Shift System (VGS) — mimicking the feel (and sound) of a high-revving ICE car
  • Drift Mode — enough said
  • High-Performance Battery Control (HPBC) — optimized temps for track use

It’s an EV, but it’s not trying to hide behind silence or sterility. If anything, Genesis wants to inject emotion back into electrified performance.

Magma GT Concept: The Halo Car in Waiting

While the GV60 Magma handles the showroom reality, the Magma GT Concept is the brand’s North Star — a long-hood, low-roof grand tourer intended to become Genesis’ first true halo performance car. Genesis says it wants to take this machine racing — specifically GT-class racing — and that ambition alone tells us where its ambitions lie.

This isn’t a vaporware showpiece. It represents years of experimental Magma concepts: GV80 Coupe, X Gran Berlinetta, G80 Magma Special, and the wild GMR-001 hypercar study. The cumulative effect of this experimentation is what allowed the GV60 Magma to reach production with meaningful performance credibility.

And Genesis has already shown it can deliver. The GV60 Magma Concept clocked 52.72 seconds at the Goodwood Festival of Speed’s hillclimb, earning a class win — proof that the Magma project isn’t a marketing exercise.

A Decade After Launch, Genesis Is No Longer the Underdog

Genesis achieved one million global sales faster than any luxury brand in history — a point Hyundai Motor Company CEO José Muñoz emphasized. With Magma, Genesis is signaling its desire to stop chasing and start leading.

The plan:

  • Launch GV60 Magma in Korea in early 2025
  • Follow with European and North American markets in 2026
  • Expand Magma into a full performance sub-brand
  • Develop the GT Concept into a flagship performance icon
  • Enter motorsport with real intent

This is the kind of blueprint usually associated with German or British luxury marques — not a Korean upstart.

Genesis Isn’t Just Playing in the Performance Space — It’s Redefining It

The GV60 Magma is more than a quicker EV. It’s the first physical proof that Genesis is serious about building a luxury performance identity on its own terms. And the Magma GT Concept is the promise of what comes next: a future where Korean innovation isn’t a qualifier but a category leader.

If this is the next decade of Genesis, the rest of the luxury performance world should probably start sweating.

Source: Genesis

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Genesis Gets Abstract: When Luxury Cars Meet Liu Wei and The Met

Genesis, the Korean luxury brand that’s been quietly out-designing half of Germany, has just announced its next big project — and it doesn’t have wheels. Instead, it’s heading to Fifth Avenue.

In 2026, Genesis will team up with Beijing-based artist Liu Wei for The Genesis Facade Commission at New York’s Metropolitan Museum of Art. It’s a mouthful, yes, but it’s also a statement of intent: Genesis isn’t just selling cars anymore; it’s selling ideas about beauty, design, and the shape of modern life.

Liu Wei — an artist who treats concrete, steel, and chaos like a playground — will transform The Met’s classical facade into a kind of urban hallucination. His work, stretching from September 17, 2026 to June 8, 2027, promises to juggle perspective, scale, and the emotional fallout of modern civilization. Expect sculptures that bend history, twist geometry, and maybe make you question whether you’re looking at a building or a dream under construction.

“We’re delighted to support Liu Wei,” says DooEun Choi, Art Director at Hyundai Motor, parent company of Genesis. “We hope his practices set moments of reflection and challenge our perspectives.” Which sounds suspiciously like what Genesis designers have been doing to Mercedes and BMW lately.

The Met’s boss Max Hollein adds that Liu’s work will mix curiosity, innovation, and a bit of humor — qualities that, frankly, describe the GV80 Coupe Concept just as well. Both the artist and the carmaker are obsessed with rethinking familiar forms. Both love proportion, tension, and the play between tradition and modernity. And both refuse to be boring.

Curator Lesley Ma calls Liu’s sculptures “raw yet refined,” which might as well be the Genesis design philosophy. These are, after all, the people who built a luxury sedan that looks like it was carved from light and silk — then priced it to undercut Stuttgart.

For Liu, the commission is “a challenge and a blessing,” a chance to engage with “the tremendous legacy of human civilization.” That’s not far from what Genesis is doing in its own industry — taking on a century of automotive hierarchy and asking: what if luxury could be new again?

Launched in 2024, The Genesis Facade Commission is now an annual tradition — part cultural outreach, part brand statement. But the underlying message is clear: Genesis wants to be seen not just as a car company, but as a cultural force, a shaper of ideas and aesthetics.

And if Liu Wei’s Met installation is anything like the cars that share its name, it’ll be precise, provocative, and quietly spectacular — a reminder that the future of luxury might look less like horsepower and more like imagination cast in steel.

Source: Genesis

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Hyundai Motor Group to Supply Official Genesis Fleet for 2025 APEC Summit in Gyeongju

When world leaders roll into Gyeongju, South Korea, at the end of October for the Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting, they’ll be arriving not in motorcades of anonymous black sedans, but in a fleet of Korean-built luxury. Hyundai Motor Group has signed a memorandum of understanding with the APEC Preparatory Office to supply a total of 200 vehicles for the event — the kind of assignment that says, “This is our home turf, and we’re bringing our best.”

Among the lineup are 113 Genesis G90 sedans and 74 Genesis G80s, joined by three Universe hydrogen-electric buses and two mobile office buses. The Genesis sedans will handle protocol duties and ferry delegates between venues, while the hydrogen buses will keep things on-brand for an event that’s all about sustainable development.

It’s a fitting match: APEC’s 2025 theme — “Building a Sustainable Tomorrow: Connect, Innovate, Prosper” — practically reads like a Genesis press release. Hyundai’s luxury arm has spent the last decade reinventing itself as a symbol of Korean sophistication, and now the G90, with its quiet electrified powertrains and first-class interior, is set to carry presidents and prime ministers as smoothly as it carries CEOs.

This year’s APEC marks the first time in two decades that Korea has hosted the summit — the last one was in Busan in 2005. “It is a great honor for Hyundai Motor Group to sponsor the APEC Economic Leaders’ Meeting, especially as it returns to Korea after 20 years,” said Ilbum Kim, Executive Vice President and head of the Group’s Global Policy Office. “We will do our utmost to contribute to the successful hosting of the meeting in Gyeongju.”

The automaker’s diplomatic résumé is growing fast. Hyundai and Genesis fleets have already served at global gatherings including the 2024 Korea-Africa Summit in Seoul, the 2023 G20 New Delhi Summit, the 2023 ASEAN Summit in Jakarta, and the 2022 G20 Summit in Bali. In each case, the goal has been the same: prove that Korean luxury belongs on the world stage — not just in showrooms, but at the center of global affairs.

While most eyes will be on the policy talks inside the conference halls, automotive enthusiasts can take comfort knowing that some of the sharpest sedans and most advanced hydrogen tech Korea has to offer will be gliding quietly outside. In other words, when the world’s leaders gather to discuss sustainability, Hyundai Motor Group will be making the point on four (or six) wheels.

Source: Hyundai