Renault has announced its entry into the NFT (non-fungible token) market in honor of the 50th anniversary of the legendary Renault 5. It will happen on the 15th of December when it will present the genR5 collection of 1972 tokens. It is the first project with which the brand pays tribute to the creation of the cult model of the 70s.

Each of the 1,972 NFTs available for sale is designed as a 9-second video about the Renault 5, accompanied by an exclusive cover, dynamic lighting and sound effects. The genR5 collection was inspired by four iconic versions of the Renault 5 model.

NFT will be allocated randomly and will only be visible after purchase. It will also give customers access to special benefits. First-time NFT buyers who pay with a bank card as well as those who pay with cryptocurrency will be able to afford NFTs from this collection at the same price.

Also, NFT owners will be able to participate in the creation of The Originals collectibles which will then be available in an exclusive limited edition.

Source: Renault