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Mercedes-Benz Begins New Era with All-new GLC

Mercedes-Benz is redefining its presence in the electric era with a commanding showcase at IAA MOBILITY 2025, where it unveils the latest jewel in its crown: the all-new GLC with EQ Technology. As part of the brand’s most ambitious product launch campaign to date, the fully electric GLC takes center stage at both the “Open Space” in Munich’s iconic Apothekenhof and within the exhibition halls of Messe München.

With its sleek silhouette and unmistakable GLC DNA, the electric variant represents more than just an evolution—it marks a transformation. Purpose-built and unmistakably premium, the new GLC with EQ Technology is the first in a wave of upcoming models that will carry the elevated Mercedes-Benz design philosophy into an all-electric future. It combines intelligent efficiency, next-gen digital integration, and the brand’s hallmark refinement—delivering a luxury SUV experience without compromise.

An Immersive Mobility Showcase

The Mercedes-Benz Pavilion at the Apothekenhof serves as a living gallery of innovation. Here, visitors can interact with the brand’s latest advancements—from advanced driver assistance systems (ADAS) to the new MB.DRIVE ASSIST PRO point-to-point automation and the highly intuitive Intelligent Cockpit, complete with a suite of Digital Extras.

The immersive display doesn’t stop at the GLC. Making their show premieres are the all-new CLA family, offered with fully electric and high-tech hybrid drivetrains. Among them, the CLA Shooting Brake stands out as Mercedes-Benz’s first all-electric estate model—merging practicality with progressive design.

Adding a note of mystery and grandeur, Mercedes also lifts the veil—just slightly—on its upcoming VLE Grand Limousine. Though cloaked in camouflage, this all-electric luxury flagship hints at a bold future for the brand’s upper echelon, set to arrive on roads in 2026.

Future Mobility, Experienced Today

As part of the IAA Experience, Mercedes-Benz brings mobility innovation directly to the streets of Munich. A fleet of 30 electric and electrified vehicles is available for ride-alongs from the Pavilion, offering everyday visitors a chance to witness tomorrow’s technology first-hand.

Select guests can enjoy co-drives in the new CLA equipped with MB.DRIVE ASSIST PRO, experiencing automated mobility in real urban conditions. Meanwhile, tech enthusiasts can get behind the wheel of the EQS or S-Class with DRIVE PILOT, the world’s fastest system for conditionally automated driving, capable of speeds up to 95 km/h under real German road conditions. Mercedes-Benz engineers will be present throughout to explain the intricacies of these revolutionary systems.

The Summit: A Glimpse of What’s Next

Inside Messe München, Mercedes-Benz’s booth in Hall B3 transforms into a hub of cutting-edge automotive engineering. The Innovation Forum will spotlight electric versions of the GLC and CLA Shooting Brake, alongside one of the show’s most buzzworthy highlights: the CONCEPT AMG GT XX.

This stunning high-performance showcar offers the first look at AMG’s electrified future, underpinned by the AMG Electric Architecture (AMG.EA). Combining raw performance with next-gen tech, the GT XX is a tantalizing preview of AMG’s shift toward sustainable speed.

Personalisation Meets Performance

Rounding out the brand’s multifaceted presence is the Studio Odeonsplatz, where visitors can explore Mercedes-Benz’s MANUFAKTUR customisation programme. From hand-picked materials to exclusive finishes, this space highlights the brand’s dedication to individuality, luxury, and craftsmanship.

Mercedes-Benz at IAA MOBILITY 2025: At a Glance

  • World Premiere: All-new GLC with EQ Technology
  • Debuts: Electric CLA Shooting Brake, new CLA family, camouflaged VLE prototype
  • Test Drives: 30-vehicle fleet including EQS, S-Class, and CLA with automated driving tech
  • Highlights: CONCEPT AMG GT XX, MANUFAKTUR customisation exhibit
  • Dates: September 9–14, 2025

As Mercedes-Benz accelerates into its electric future, IAA MOBILITY 2025 proves that the three-pointed star is not only keeping pace—it’s leading the charge.

Source: Mercedes-Benz

News

Ola Källenius Previews the Electric GLC Ahead of IAA Debut

At the Mercedes-Benz Technology Center (MTC) in Sindelfingen, a quiet revolution is underway. With CEO Ola Källenius behind the wheel, the brand’s best-selling model – the GLC – is being reborn as an all-electric SUV, promising a bold new era of sustainable performance and luxury. Källenius offers an exclusive first look at the all-new electric GLC, subjecting the prototype to a series of five dynamic challenges designed to highlight its innovation, agility and comfort.

Following the electrifying previews of the CLA and G-Class in Austria and Sweden last year, the stage is now set for Mercedes-Benz’s next big debut: the electric GLC, set to be unveiled at the IAA Mobility Show in Munich on September 7th. And by all accounts, it’s shaping up to be a game-changer.

Redefining a Bestseller

“The biggest product-launch programme in our company’s history continues with the all-new GLC,” said Källenius. “We’re not just introducing a new model – we’re electrifying our top seller.”

The electric GLC isn’t merely an adaptation of a combustion vehicle — it’s a reimagining. Built on a dedicated EV platform with an 800-volt electrical architecture, it allows ultra-fast charging of up to 260 km of range in just ten minutes. That means a short coffee stop can now translate into hundreds of kilometers of clean driving.

S-Class Technology Meets SUV Versatility

Borrowing flagship features from the prestigious S-Class, the electric GLC comes equipped with AIRMATIC air suspension and rear-axle steering (up to 4.5 degrees), seamlessly blending long-distance comfort with athletic handling. Whether cruising down city streets or carving through winding roads, the GLC maintains a poised, stable, and exceptionally smooth ride.

This EV is more than just a commuter’s delight — it’s built for everyday adventures. With a 2.4-ton towing capacity, the GLC 400 4MATIC can easily haul caravans, boats, or even horse trailers. Its 100 kg tongue weight even supports e-bike carriers — a nod to the increasingly active and mobile lifestyle of Mercedes-Benz customers.

Spacious, Smart, and Sensational

The new electric GLC grows in every meaningful way. With an extended wheelbase (+8 cm), rear passengers benefit from increased legroom and headroom, while the boot offers a cavernous 570 litres, expanding to 1,740 litres with the seats folded. There’s even a 128-litre frunk accessed via touch control — a rare and welcome feature in the premium SUV class.

Inside, the vehicle is an immersive digital sanctuary. At its core is the next-gen MBUX Hyperscreen, powered by the brand’s new MB.OS software architecture. This digital “superbrain” combines intuitive interaction with AI-powered intelligence, offering a deeply personalized and seamless experience across driver and passenger interfaces.

A New Face for a New Era

Design-wise, the electric GLC introduces a refined new aesthetic for Mercedes-Benz EVs — a face that balances status, sportiness, and timeless luxury. It’s the first of an upcoming family of vehicles to showcase this evolved design language, positioning the GLC not just as a tech-forward SUV, but as a harbinger of the brand’s electric future.

As the automotive world prepares for the IAA in Munich, all eyes will be on the new GLC — not just because it’s electric, but because it might just set a new benchmark for what an EV SUV can be.

Source: Mercedes-Benz