At a time when many Chinese companies are trying to start car production on European soil, in order to avoid additional tariffs, it seems that one Chinese manufacturer is not recording good results. Great Wall Motors has announced that it is closing its headquarters in Germany and laying off all employees.

A few years ago, the company set a goal of selling one million cars outside of China between 2025 and 2030, but that goal was postponed. Great Wall Motors sold only 6,300 cars in the European market in 2023, which is a terrible result, considering that this is less than 2 percent of their total sales (316,018 cars).

However, this decision does not mean that Great Wall Motors will completely leave the European market, but will look for the best way to adapt to the current situation and customer needs. The Chinese company will honor all agreed deals in Germany, Great Britain, Ireland and Sweden, and management will be conducted directly from the headquarters in Baoding, China.

Great Wall Motors currently has the Ora 03 models and the Wey 03 and 05 SUVs in its offer. Also, the announced debut of the Ora 07 sedan, which was supposed to be premiered in the summer, could be delayed.

Source: Great Wall Motors