In March, South Korean brand Genesis unveiled a luxury concept that represents a milestone in the brand’s evolution, the GV60 Magma. Now the company has announced that production will start in 2025.

“We want a new unique combination of Korean premium feeling, which is quite unique and special, as well as European driving dynamics. We will not talk about numbers, because that is not the most important thing. However, Magma cars will not be slow,” said Director of Vehicle Development, Tyrone Johnson.

The GV60 Magma concept is wider and lower than the standard GV60 and is adorned with unique exterior details, adjustable suspension and thermodynamics. Inside, there are comfortable leather-trimmed seats with double diamond pattern stitching. It is equipped with the Magma Performance Program, which will eventually reach every model in the range.

Although it is Genesis’ answer to the Hyundai Ioniq 5 N and KIA EV6 GT, the company says it is a completely different car. “The Ioniq 5 N and the EV6 GT are categorically different cars, they have different characters, and that’s not just the result of the tuning, but also some hardware changes. Also, the Magma brings hardware changes,” said Tyrone Johnson.

Source: Genesis