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Suzuki Sends Off the Jimny in Europe with Exclusive Jimny 55th Anniversary Edition

The iconic Suzuki Jimny, beloved for its rugged off-road capabilities and charmingly compact design, is bowing out of the European market — but not without a proper send-off. Suzuki has announced a special 55th Anniversary Edition of the Jimny, exclusively for France, marking the end of an era for one of the most capable small SUVs ever built.

Once a staple on European roads and trails, the Jimny has been largely unavailable across the continent due to increasingly strict emission regulations. Sales were gradually phased out in Germany and the wider EU by mid-2024. While it remains available in countries like Bosnia and Herzegovina — and continues to enjoy strong popularity among off-road enthusiasts — the Jimny’s European journey is drawing to a close.

To honor its 55-year legacy and over three million units sold worldwide, Suzuki has released a limited series of just 55 vehicles for the French market. This collector’s edition, aptly named the Suzuki Jimny 55th Anniversary Edition, offers a nostalgic nod to the model’s past while celebrating its enduring appeal.

Built on the French-spec Privilège VU variant, this final edition includes exclusive features like a retro-inspired front fascia, vintage side graphics, and a soft Rhino spare tire cover — a tribute to the stylized rhino symbol associated with the Jimny since the 1980s. Inside, the model comes with custom rubber floor mats, a leather-bound driving journal for documenting adventures, and a commemorative key ring. Red mud flaps bearing the Jimny logo add an eye-catching finishing touch, while a numbered plaque on the center console makes each vehicle a true one-of-a-kind.

Buyers could choose from four body colors — white, jungle green, bluish black, and grey — with each unit priced at €28,955. All 55 vehicles were available for order only between June 2 and June 10, and unsurprisingly, the limited run sold out quickly. Deliveries are scheduled for the end of June.

Beyond its exclusive features, the Jimny 55th Anniversary Edition stays true to the model’s core values. With a featherweight 1,090 kg frame and dimensions ideal for both tight urban spaces and wild trails (3.4 meters long, 1.6 meters wide), the Jimny continues to punch far above its weight. Its off-road prowess is underpinned by excellent approach and departure angles (37° and 49°, respectively), Suzuki’s AllGrip Pro 4WD system, and a 5-speed manual transmission mated to a 1.5-liter, 102-horsepower petrol engine.

Adding to the celebratory nature of this final run, Suzuki has included a complimentary 4×4 training session for all French buyers, ensuring that each Jimny goes to a home that truly appreciates its off-road pedigree.

Though it may no longer roam freely across European markets, the Suzuki Jimny’s legacy is far from over. With this special farewell, Suzuki ensures that the little SUV’s adventurous spirit will live on — at least in the hearts (and garages) of 55 lucky French drivers.

Source: Suzuki

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Suzuki Sends Off the Jimny in Europe with Exclusive 55th Anniversary Edition
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2025 Suzuki Vitara

In 1988, Suzuki introduced a series of SUVs known as the Suzuki Vitara, which in Japan and in many other markets used the name Suzuki Escudo. Since then, four generations and several redesigns of this model have arrived on the market, and now the Japanese manufacturer has introduced a redesigned edition of the fourth generation.

Although Suzuki has started developing electric cars, they still want to keep ICEs. The reason is the demand, which the Vitara SUV still has after more than 9 years since the fourth generation arrived on the market. This does not mean that Suzuki will produce a fifth generation, but a redesigned edition of the current fourth generation Vitara has been revealed.

The refreshed Vitara is equipped with a new front bumper and a large black grille that reveals the car’s sportier look, while the fog lamp housings and double grill molding have been removed. The design of the rear part has not been changed. The offer also includes a wide range of body colors such as Titan gray and Sphere blue, as well as a larger offer of 17″ aluminum wheels.

Inside, the refreshed edition comes with the Suzuki Connect infotainment system with a new 9-inch touchscreen, USB and Wifi connectivity, and compatibility with Apple CarPlay and Android Auto. There is also an advanced driver-assistance system, which will make driving safer.

When it comes to the powertrain, there are still two MHEV hybrid engines. The first option is a 1.6L 4-cylinder engine with 116 hp (86 kW) and 115 lb-ft (156 Nm) of torque, up from its predecessor’s 102 hp (76 kW). The engine is paired with a 5-speed manual transmission, but it should be noted that a 6-speed automatic transmission is now also available. Another option is a 1.4-liter BoosterJet turbo gasoline engine with 140 hp (103 kW) and 162 lb-ft (220 Nm) of torque. Buyers will also be able to choose between FWD or AWD.

Source: Suzuki

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Suzuki produced 80 million cars

In 1955, a Japanese multinational mobility manufacturer, Suzuki Motor Corporation, was founded. In the same year, its first car (Suzulight) arrived on the market, and just 68 years later, the company based in Hamamatsu, Shizuoka, announced that it had produced 80 million cars.

Suzuki Suzulight

The brand’s first compact model, called the Fronte 800, debuted in 1965. However, Suzuki’s most successful model is the Suzuki Alto, which was first launched in 1979. Alto represents 20% or one fifth of the brand’s total sales from the beginning to this day.

Suzuki owns 15 factories around the world, and the first factory outside of Japan was opened in Pakistan in 1975. Then, the company started production in a factory in India, which was put into operation in 1983. When it comes to Europe, Suzuki cars are assembled in a factory in Hungary .

By August 2023, 28.7 million Suzuki cars were sold in Japan (36% of total sales), while 51.3 million cars were sold in the rest of the world. The largest market after Japan was India (32.6% of cars sold), while the rest of Asia accounted for 13.5%. Suzuki is less popular in Europe, so total sales are only 10%. The lowest demand was in Latin America, Oceania, the Middle East and Africa (7.8 percent).

Source: Suzuki