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2025 BMW XM by Kith – Limited Edition

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Ronnie Fieg’s world-renowned lifestyle brand, Kith, and the Bavarian manufacturer BMW have unveiled their third joint project, the BMW XM by Kith. It is a production car that will be built in just 47 units, symbolizing the number of years since the debut of the BMW M1.

The BMW XM is powered by a 4.4-liter twin-turbo V8 engine with plug-in hybrid technology, producing a total of 748 hp (550 kW) and 737 lb-ft (999 Nm) of torque. The engine is paired with an eight-speed automatic transmission that integrates an electric motor. It is equipped with a 29.5 kWh battery and accelerates from 0 to 100 km/h (62 mph) in 3.8 seconds.

The exterior of the car is adorned with Individual Frozen Techno purple metallic paint, two BMW logos at the back, black backlit strips each containing 363 purple LEDs, Iconic Glow grille with purple contour lighting, purple LED headlights and 23-inch wheels. The new springs lower the car by 30mm at the front and 35mm at the rear. There are also spacers that increase the distance between the wheels by 40 mm.

Inside, the seats are upholstered in BMW Individual Merino leather with a Kith monogram pattern. There are also velor floor mats, Kith logos, illuminated “1/47” sill plates, two rear cushions, purple ambient lighting and a special Kith bag.

Source: BMW

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2025 BMW XM by Kith - Limited Edition
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Buyers don’t want BMW XM

At the end of 2022, BMW presented its new crossover SUV, the BMW XM. Although it achieved poor sales results from the very beginning, customers are now increasingly moving away from this SUV. In the last couple of months, demand for the XM model has dropped by 30%.

The BMW XM is a large and expensive SUV, and in Q3 2024 only 307 units were sold, which is 136 units less compared to the same period in 2023. This makes the XM less popular than the Z4 model (543 units), a segment that is certainly not achieving good sales results. Sales of the Z4 did increase by almost 64%, but that was only an increase of 212 units.

In the first six months of 2024, BMW sold 1,096,486 cars worldwide, which is a growth of 2.3 percent compared to the same period in 2023. Although the biggest growth was recorded in the sale of electric cars, and 180,000 of them got new owners ( +34%), customers still mostly opt for cars powered by internal combustion engines and hybrids.

However, in the last three months, the Bavarian manufacturer has recorded a significant drop in demand for almost all models. In Q3, BMW sold 5% fewer passenger cars, 8.5% less SUV models, 13.7% fewer Serie 3 units, while the once-popular Mini brand recorded a surprisingly large drop of 33% compared to 2023.

Source: BMW