Since it appeared on the market in early 2024, no one could have predicted that Xiaomi’s first car would experience such success. In just eight months since its debut, Xiaomi has shipped more than 130,000 SU7s, and in December it managed to outsell the Tesla Model 3.

Xiaomi currently offers several versions of this model, and all of them achieve outstanding sales results. That’s big for a company whose primary market is China, home of the biggest EV manufacturers. So, why are buyers more likely to opt for the SU7 than the Tesla Model 3?

The biggest difference between these two models is the price. With a starting price of 26,710 euros for the Standard version, the SU7 beats Tesla’s Model 3 by almost 10 percent, as it costs at least 29,000 euros. Also, Tesla recently increased the prices of all versions of the Model 3 in China, and with the growing competition from domestic manufacturers, this represents a rather big challenge for Tesla’s dominance in the Chinese market.

Chinese manufacturers think differently. They listen more to the needs of local buyers , offering more attractive cars at competitive prices and putting a lot of pressure on international brands. This will become even more evident when the Xiaomi YU7 hits the market, which will happen in the summer of this year.

Source: Reuters