Chinese manufacturers have become absolute leaders in the EV market, so the only way to counter their dominance is synergy with some of them. The biggest pressure is on European manufacturers who are trying to increase their chances of survival by cooperating with Chinese companies. Representatives of Audi and SAIC reached an agreement on the production of a fully electric car that should reach the market in 2025.
Currently, Audi in China is not recording any notable results. Last year, they sold a total of 31,000 cars on the Chinese market, and this partnership could be a turning point. Also, this is not the first time that SAIC Motor cooperates with a European company. For years, they worked closely with Volkswagen, from which the German manufacturer benefited the most, increasing its presence on the Chinese market through this cooperation. That’s exactly what Audi is hoping for.
SAIC Motor is one of the largest automobile companies in China with over 5 million vehicles sold in 2023. The deal with Audi is somewhat unusual, as the cars will not carry the four-ring Audi badge. Audi will use the new Advanced Digital Platform (ADP), and sources say the first car from the partnership will be a mid-size electric vehicle. It should be launched in November, and will only be offered in the Chinese market from 2025.
Source: Reuters