Lately, Maserati has been fighting a tough battle to survive, and now comes another bad news that could further complicate the future of the Italian brand. According to the latest information, Stellantis gave up an investment of 1.5 billion dollars, which would have been a large injection and a possible way out of the current crisis.

In an interview with Autocar, Stellantis’ chief financial officer Doug Ostermann said that the company must review its plans, which includes abandoning investments. “We have to recognize the dynamics in this business, especially in the Chinese market, and our expectations in terms of how quickly the luxury market will switch to electrification,” Doug Ostermann said.

This decision will particularly hit Maserati, whose sales are not at the expected level, and sales results for 2024 show that the brand is recording large losses. In 2024, Maserati sold only 11,300 cars (- 57.5%) and made a financial loss of 260 million euros. This situation could put a large number of jobs at risk, so the FIM union has scheduled a meeting with Maserati management for March 11.

“Maserati is in one of the most critical situations. Despite its quality and high-performance models, the brand is suffering from marketing mistakes and negligence. We can no longer waste time,” said FIM Secretary General Ferdinando Uliano.

It remains to be seen whether Maserati will survive the current crisis or become another Italian brand that has become a thing of the past.

Source: Autocar