Tag Archives: Maserati

Maserati Ghibli Celebrates 60 Years with Rare 1970 Ghibli SS

Maserati is celebrating the 60th anniversary of the legendary Ghibli with the certification of an extraordinary 1970 Ghibli SS Coupé, a historically significant example once reserved by the Maserati family. Powered by a 4.9-liter V8 producing 335 hp and capable of reaching 280 km/h, the iconic Italian grand tourer represents one of the finest expressions of the brand’s heritage.

Six decades after the Maserati Ghibli made its debut, the Trident brand is paying tribute to one of the most influential models in its history. At the center of the anniversary celebrations is a remarkable 1970 Maserati Ghibli SS Coupé, chassis number AM115/49*1948*, which has received the official Certification of Authenticity from the Maserati Classiche program.

The car’s story makes it particularly special. Originally produced on November 25, 1970, for the Italian market, this example was reserved by the Maserati family and represents an important connection between the brand’s history and the people responsible for building its legacy.

Its certification is more than a recognition of an exceptionally preserved classic. It also highlights Maserati’s ongoing commitment to protecting its heritage, craftsmanship, and historical identity.

Maserati Ghibli SS: A 335 HP Italian Grand Tourer with a 280 km/h Top Speed

The 1970 Maserati Ghibli SS Coupé is an impressive reminder of an era when Italian grand touring cars combined dramatic styling with powerful naturally aspirated engines and the ability to cover long distances at extraordinary speeds.

Designed by Giorgetto Giugiaro for Carrozzeria Ghia, the Ghibli featured a distinctive body characterized by a long bonnet, low-slung proportions, an elegant fastback silhouette, and an unmistakably sporting personality. Its 2+2 seating configuration also provided a degree of practicality without compromising the car’s luxurious character.

This particular example was originally finished in Oro Longchamps, while its current exterior wears Giallo Fly paintwork. The yellow finish is complemented by the original black leather interior, preserving an important element of the car’s historical identity.

Under the exceptionally long bonnet sits Maserati’s formidable 4.9-liter V8 engine, producing 335 hp. Equipped with carburetors and paired with a ZF five-speed manual transmission, the powerplant sends the Ghibli SS to a claimed top speed of 280 km/h.

At the time, those figures placed the Ghibli SS among the fastest and most desirable grand touring automobiles in the world.

One of the engineering highlights was the engine’s dry-sump lubrication system, which allowed Maserati engineers to position the V8 lower in the chassis. This contributed to the Ghibli’s exceptionally low bonnet line and helped establish the car’s distinctive proportions.

The result was an automobile that combined performance, elegance, and long-distance comfort in a way that would become central to Maserati’s identity.

The Maserati Ghibli: A Design Icon Born in 1966

The story of the Maserati Ghibli began on November 3, 1966, when the Italian manufacturer unveiled its new grand touring coupé at the Turin Motor Show.

Designed by the young Giorgetto Giugiaro during his time at Carrozzeria Ghia, the Ghibli represented a significant evolution in Maserati’s design language. Its proportions were bold, its silhouette exceptionally low, and its styling remarkably clean for an era defined by some of the most influential automotive designs in history.

The long front bonnet, retractable pop-up headlights, sharply defined front end, and elegant rear fastback profile gave the Ghibli an unmistakable presence.

Even today, the original model remains one of the most recognizable examples of Italian automotive design from the 1960s.

Its name was equally distinctive. Ghibli refers to a hot, powerful desert wind originating in North Africa, continuing Maserati’s tradition of naming several of its automobiles after winds.

Following the coupé’s commercial introduction in 1967, Maserati expanded the range in 1969 with the Ghibli Spyder, which was also available with a removable hardtop.

In 1970, both body styles received the more powerful 4.9-liter V8 engine, creating the Ghibli SS versions.

The model quickly established itself as a favorite among wealthy customers, collectors, and automotive enthusiasts. Its international appeal was perhaps best illustrated by Henry Ford II, who purchased a Ghibli and subsequently had it displayed in the lobby of Ford’s Product Development Center in Detroit.

The decision was reportedly intended to inspire Ford’s designers, demonstrating just how influential the Italian grand tourer had become beyond Europe’s automotive industry.

Maserati Classiche Certification Protects the Brand’s Heritage

The certification of the 1970 Ghibli SS Coupé also places the spotlight on Maserati Classiche, the program established in Modena in 2021 to preserve, authenticate, and promote the manufacturer’s historic automobiles.

Now integrated into the wider BOTTEGAFUORISERIE project, Maserati Classiche plays an important role in ensuring that the brand’s technical knowledge, craftsmanship, and historical documentation remain accessible to future generations.

At the heart of the program is the Certification of Authenticity, a detailed process conducted by a committee of specialists. Each vehicle undergoes an extensive examination covering its technical specifications, historical documentation, and available records preserved in Maserati’s archives.

The certification is available for Maserati automobiles more than 20 years old, as well as selected special models and limited-production series.

Through its Officine Classiche facilities, the company combines historical research with technical expertise to verify the originality and authenticity of individual vehicles.

The objective is not simply to establish a car’s collector value. Maserati also wants to ensure that the knowledge and craftsmanship behind its most important models are preserved as part of the brand’s wider cultural heritage.

The Collezione Maserati Umberto Panini in Modena is another important part of this effort, providing enthusiasts with an opportunity to experience some of the manufacturer’s most significant historical automobiles.

Maserati Celebrates Six Decades of the Ghibli with Its International Owners Community

The Ghibli’s 60th anniversary celebrations will also bring together Maserati owners, collectors, and enthusiasts from across the international community.

The Maserati Owners Club Italy will mark the occasion with a special visit to the manufacturer’s headquarters in Modena, where several historically significant vehicles will be presented.

Among the highlights will be a rare Ghibli Spyder belonging to the Collezione Umberto Panini, alongside several important examples of the Quattroporte and Ghibli model families.

The collection of vehicles will include:

  • A rare Maserati Ghibli Spyder from the Collezione Umberto Panini.
  • An armored Maserati Quattroporte III previously used by the Italian Ministry of Foreign Affairs, known as the Spadolini.
  • The last Maserati Quattroporte III delivered in Italy.
  • A special Maserati Quattroporte III Royale.
  • A Maserati Ghibli II Primatist, produced in a limited series of just 36 examples.

The presence of the Ghibli II Primatist is particularly meaningful because it connects the celebrations with another important achievement in Maserati’s history.

On November 4, 1996, Italian powerboat champion Guido Cappellini established a world record in the powerboat category aboard the Primatist vessel, powered by a Maserati engine.

To commemorate that achievement, Maserati introduced the Ghibli II Primatist in 1997. With production limited to just 36 examples, the special edition became one of the most exclusive versions of the second-generation Ghibli.

November 3: A Special Date in Maserati History

The Ghibli anniversary is not the only reason November 3 holds a special place in the manufacturer’s history.

Exactly ten years after the original Ghibli’s unveiling, on November 3, 1976, Maserati presented the Quattroporte III, internally designated Project AM330, at the Turin Motor Show.

Developed as the next generation of the manufacturer’s prestigious luxury sedan, the Quattroporte III represented a different interpretation of the Maserati philosophy.

Where the Ghibli emphasized sporting elegance and high-speed grand touring, the Quattroporte III focused on combining exceptional comfort, exclusivity, and performance in a luxury four-door package.

The model would eventually become one of the brand’s most prestigious sedans and was also used by the Italian Presidency.

Together, these two automobiles illustrate the breadth of Maserati’s engineering and design ambitions, demonstrating how the manufacturer successfully combined Italian elegance with performance across different vehicle categories.

From the Original Ghibli to the Modern Maserati GranTurismo

While the original Ghibli helped establish the modern concept of the Italian grand tourer, its philosophy continues to influence Maserati’s contemporary lineup.

The modern Maserati GranTurismo represents the latest interpretation of the same principles that defined its predecessor 60 years ago.

Although separated by six decades of technological development, the two cars share several fundamental characteristics: harmonious proportions, a long bonnet, an elegant cabin, exceptional comfort, and the ability to deliver high performance without sacrificing long-distance usability.

The contemporary GranTurismo combines traditional Italian design with advanced technology and offers customers a choice between internal-combustion and fully electric powertrains.

This evolution demonstrates how Maserati intends to preserve its distinctive identity while adapting to the changing demands of the automotive industry.

The original Ghibli was created during one of the most exciting periods in Italian automotive history, when design, engineering, and performance came together to produce some of the world’s most desirable automobiles.

The modern GranTurismo carries that philosophy into a new era, maintaining the emphasis on exclusivity, driving pleasure, and unmistakable Italian character.

Six Decades of Maserati Ghibli: A Legacy That Continues

The certification of the 1970 Maserati Ghibli SS Coupé provides a fitting centerpiece for the model’s 60th anniversary celebrations.

From its spectacular debut at the 1966 Turin Motor Show to the introduction of the powerful Ghibli SS, the model established itself as one of the defining automobiles of Maserati’s history.

Its combination of Giorgetto Giugiaro’s timeless design, a powerful V8 engine, exceptional performance, and grand touring refinement helped establish a formula that continues to influence the brand today.

More importantly, the story of this particular Ghibli SS demonstrates that Maserati’s heritage is not simply about preserving historic automobiles. It is about maintaining the connection between generations of engineers, designers, owners, and enthusiasts who have helped shape the Trident’s identity.

Six decades after its introduction, the Ghibli remains a powerful symbol of Italian automotive excellence, and Maserati Classiche’s certification ensures that one of its most fascinating examples will continue to tell that story for generations to come.

Source: Maserati

Maserati GT2 Stradale Fuoriserie Celebrates MC12 Racing Glory at Villa La Massa Excellence 2026

Maserati is bringing its motorsport heritage into the spotlight at Villa La Massa Excellence 2026, showcasing a bespoke Maserati GT2 Stradale Fuoriserie inspired by the legendary MC12 and its remarkable success in international GT racing. Taking place from October 16 to 18 at the historic Villa La Massa estate near Florence, Italy, the prestigious concours d’elegance will unite two generations of Trident performance in a celebration of racing history, Italian craftsmanship and exclusivity.

The special GT2 Stradale Fuoriserie has been commissioned for a collector and created through Maserati’s personalization program. Finished in metallic Blu Victory with distinctive white motorsport details, the one-off configuration pays tribute to the MC12, the race car that helped return Maserati to international GT competition in 2004 and established one of the most successful chapters in the marque’s modern history.

Alongside the historic MC12, the bespoke GT2 Stradale will demonstrate how Maserati continues to translate its racing experience into road-going supercars. With 640 horsepower, a 0–100 km/h acceleration time of just 2.8 seconds and a top speed exceeding 320 km/h, the GT2 Stradale combines track-focused engineering with the elegance expected of a high-performance Italian grand tourer.

Maserati GT2 Stradale Fuoriserie: A Bespoke Tribute to the MC12

The centerpiece of Maserati‘s appearance at Villa La Massa Excellence 2026 is a uniquely specified GT2 Stradale created through the brand’s exclusive Fuoriserie customization program.

Rather than relying on a conventional factory color and trim combination, the owner worked with Maserati’s creative team to develop a configuration inspired by the achievements of the MC12 in the FIA GT Championship and the World GT1 Championship.

The exterior is finished in metallic Blu Victory, a color selected to celebrate the titles won by the MC12 in the World GT1 Championship. The blue finish is complemented by a large Bianco Pastello Trident emblem on the matte-carbon-fiber roof, while the rear wing features white Maserati lettering.

Additional motorsport-inspired details reinforce the connection with the brand’s competition cars. A white number panel incorporates the Italian flag, the word Italy and the number 33 in red. Black anodized center-lock wheels, paired with Bianco Pastello emblems, complete the distinctive exterior treatment.

The bespoke theme continues inside the cabin. Blue Alcantara upholstery is combined with black stitching on the Trident emblems embroidered into the headrests, while additional black Alcantara surfaces feature blue stitching.

Every detail contributes to the impression of a road car designed to reflect the spirit of a racing machine. The result is more than a cosmetic customization package: it is a personal interpretation of Maserati’s motorsport history, created around the tastes of an individual collector.

One particularly meaningful detail is found beneath the engine cover. Andrea Bertolini, Maserati’s Reference Driver and Racing Advisor, personally signed the engine bay at the owner’s request, adding a direct connection to the people who helped establish the MC12’s competitive legacy.

Maserati MC12: The Racing Legend Behind the GT2 Stradale

To understand the significance of the GT2 Stradale Fuoriserie’s specification, it is necessary to look back to 2004, when Maserati returned to international GT racing after a 37-year absence.

The MC12 became the foundation of that comeback. Developed as a high-performance supercar with a dedicated competition program, it established Maserati as a dominant force in international GT championships during the following years.

Between 2004 and 2010, the MC12 recorded 22 victories and secured 14 titles, including two Constructors’ Cups, five Drivers’ Championships and six Team Championships, according to Maserati.

Its achievements extended to endurance racing. At the 24 Hours of Spa, the MC12 secured victories in 2005, 2006 and 2008, alongside second-place finishes in 2007 and 2009. Those results helped establish the model as one of the defining GT racing cars of its era.

Among the drivers associated with the MC12’s success, Andrea Bertolini played a particularly important role. His achievements included winning the 2010 FIA GT1 World Championship, reinforcing his place in Maserati’s modern racing history.

Bertolini’s signature on the bespoke GT2 Stradale therefore carries significance beyond its collectible appeal. It links the contemporary road car directly to the competitive achievements that inspired its design.

The MC12 remains an important reference point for Maserati because it demonstrated how racing success could strengthen a brand’s identity. Its influence is evident in the GT2 Stradale, which carries forward the same ambition to combine Italian design, advanced engineering and genuine motorsport credentials.

Maserati GT2 Stradale Performance: 640 HP and More Than 320 km/h

Although the MC12 provides the historical inspiration, the GT2 Stradale represents Maserati’s current approach to road-going performance.

The model is derived from the Maserati GT2 competition car, which marked the Trident’s return to racing in closed-wheel championships. Developed to bring the experience gained on the circuit to public roads, the GT2 Stradale combines motorsport-derived engineering with the refinement and design expected of a modern Maserati.

Power comes from the brand’s 3.0-liter Nettuno V6 engine, producing 640 horsepower. Maserati quotes a 0–100 km/h acceleration time of 2.8 seconds and a top speed exceeding 320 km/h.

Those figures place the GT2 Stradale firmly in supercar territory. However, its character is shaped by more than engine output.

Reduced weight, track-developed aerodynamics and technical solutions derived from competition help distinguish the GT2 Stradale from more conventional high-performance road cars. The objective is to provide a sharper, more focused driving experience while retaining the elegance and usability associated with Maserati.

The car is produced at the historic Viale Ciro Menotti plant in Modena, reinforcing its connection to the company’s Italian manufacturing heritage.

Maserati describes the GT2 Stradale as its most performance-focused road-going model ever produced. Its development reflects the challenge of adapting a racing car’s engineering principles to a vehicle that must also function outside the circuit.

The GT2 Stradale Fuoriserie displayed at Villa La Massa brings these characteristics together with a highly personalized appearance. Beneath the bespoke paintwork and interior finishes lies a car whose identity is fundamentally linked to track performance.

Maserati Fuoriserie: Personalization Meets Italian Craftsmanship

The GT2 Stradale’s distinctive specification highlights the role of Maserati Fuoriserie, the brand’s customization program for customers seeking a more individual interpretation of their cars.

The process begins with a dialogue between the customer and Maserati’s creative team. From there, the owner can personalize a range of elements, including exterior colors, interior materials, finishes and equipment.

The objective is to create a vehicle that reflects the owner’s preferences while remaining consistent with Maserati’s design language and craftsmanship.

The Blu Victory GT2 Stradale demonstrates how this approach can draw on the company’s history without simply reproducing a historic model. Its color scheme, racing number panel, Italian flag details and signature Alcantara interior establish a clear connection with the MC12, while the underlying vehicle remains a modern super sports car.

Fuoriserie forms part of BOTTEGAFUORISERIE, an exclusive project centered on the relationship between tradition, innovation and craftsmanship.

For the collector car market, this type of customization offers a different form of exclusivity from limited-production numbers alone. The vehicle becomes distinctive through a combination of personal choices, specialist finishes and a story that connects the owner to the manufacturer’s heritage.

In the case of the GT2 Stradale Fuoriserie, that story is rooted in Maserati’s return to competition and the championships that followed.

Villa La Massa Excellence 2026: Maserati Takes Its Supercar to the Track

The fourth edition of Villa La Massa Excellence takes place from October 16 to 18, 2026, at the historic estate overlooking the Arno River outside Florence.

The event celebrates automotive excellence through a concours d’elegance format that brings together significant vehicles in an atmosphere of Italian culture, design and craftsmanship. For Maserati, the setting provides an opportunity to present both a landmark from its racing past and a contemporary expression of its performance philosophy.

On Saturday, October 17, the MC12 and GT2 Stradale Fuoriserie are scheduled to appear in the Car Show and Contest. The program includes a parade through the estate’s gardens followed by the award ceremonies.

The event continues on Sunday, October 18, when the GT2 Stradale will take part in the Mugello Track Experience, travelling to the Mugello Circuit for the closing parade.

The change of setting is particularly appropriate for a car developed around track performance. After appearing among historic and exceptional automobiles at the concours, the GT2 Stradale will return to a circuit environment where its engineering can be appreciated in its intended context.

The program also reinforces the central theme of Maserati’s appearance: the relationship between heritage and modern performance. The MC12 represents the racing success that shaped the brand’s identity, while the GT2 Stradale demonstrates how that experience continues to influence its road cars.

Maserati MC12 vs GT2 Stradale: Two Generations of Racing DNA

Although separated by different eras of engineering and automotive technology, the MC12 and GT2 Stradale share a common philosophy.

The MC12 established Maserati’s modern motorsport credentials through its success in international GT racing. Its victories and championship titles helped revive the company’s competition identity and created a lasting reference point for subsequent performance models.

The GT2 Stradale represents a more contemporary interpretation of that philosophy. Its 640-hp Nettuno V6, advanced aerodynamics and track-focused engineering deliver a road car shaped by the technical experience of Maserati’s GT2 racing program.

The bespoke Fuoriserie configuration strengthens that connection through visual references to the MC12’s championship-winning era.

Yet the two cars also represent different expressions of exclusivity. The MC12 is celebrated for its historical significance and competition record, while the GT2 Stradale Fuoriserie adds the personal story of a collector who commissioned a vehicle tailored to a specific vision.

Together, they illustrate how motorsport heritage can influence both the engineering and emotional appeal of a modern supercar.

For Maserati, the objective is not simply to revisit past achievements. It is to demonstrate that the values behind those achievements—performance, precision, design and Italian craftsmanship—remain relevant to the company’s current models.

Source: Maserati

Maserati Unveils “Luxury, Every Day” Campaign for GranTurismo, GranCabrio and Grecale

Maserati is putting a fresh spin on the meaning of luxury with its new “Luxury, every day” communications campaign, placing the latest GranTurismo, GranCabrio and Grecale at the center of a distinctly Italian interpretation of performance, elegance and everyday usability.

Rather than portraying luxury as something reserved for rare occasions, Maserati’s latest campaign argues that extraordinary experiences should be part of everyday life. The concept reflects the brand’s long-standing philosophy of “Italian Gran Turismo: Effortless Luxury Performance,” bringing together Italian design, craftsmanship, comfort and serious performance in cars designed to be driven rather than simply admired.

The campaign arrives as Maserati continues to evolve its modern lineup, with the GranTurismo, GranCabrio and Grecale representing three different interpretations of the Trident brand’s luxury performance philosophy.

Maserati Turns Luxury Into an Everyday Experience

The central idea behind “Luxury, every day” is built around a simple paradox. The campaign’s film follows four characters surrounded by valuable objects: a prestigious watch, jewelry, a bottle of Tignanello wine and an elegant suit.

Each item is admired but left unused. The characters hesitate, apparently waiting for an occasion important enough to justify enjoying something special.

Maserati then reverses that idea.

The arrival of the new Grecale, GranTurismo and GranCabrio transforms the definition of luxury. Instead of being objects saved for special occasions, the three Maserati models become everyday expressions of luxury themselves.

The message is unmistakably Italian: there does not need to be a special occasion to enjoy something extraordinary.

The characters eventually wear the clothing and jewelry, open the wine and stop postponing the experiences they have been saving for later. Maserati’s cars become the catalyst for that change, representing luxury that is designed to be experienced every day.

It is a particularly appropriate message for the GranTurismo, a name historically associated with long-distance travel, effortless speed and the ability to combine sporting performance with comfort.

The New Maserati GranTurismo Trofeo Packs 590 CV

At the heart of Maserati’s performance story remains the Nettuno V6, a powertrain developed around technology derived from motorsport.

For the new GranTurismo Trofeo and GranCabrio Trofeo, the twin-turbocharged 3.0-liter V6 Nettuno produces 590 CV and 650 Nm of torque. That combination gives the Italian grand tourer the performance expected from a Maserati bearing the Trofeo badge while maintaining the comfort and long-distance capability central to the GranTurismo concept.

The GranTurismo Trofeo can exceed 320 km/h, putting it firmly among the fastest luxury grand tourers on the market.

What makes the Nettuno particularly significant is its pre-chamber combustion technology, derived from Formula 1 development. The system is designed to improve combustion efficiency and performance while contributing to the engine’s distinctive character.

Maserati has therefore managed to preserve an important part of the traditional grand-touring formula: a powerful internal-combustion engine, effortless high-speed capability and a soundtrack that remains an integral part of the driving experience.

GranCabrio Trofeo Brings the Same Formula With an Open Roof

The GranCabrio Trofeo takes the same performance philosophy and removes the roof.

As the convertible counterpart to the GranTurismo, the GranCabrio combines open-air driving with the performance of the 590-CV Nettuno V6. It is an approach that places the car somewhere between a high-performance sports car and a luxurious long-distance cruiser.

That dual personality is central to Maserati’s identity.

The GranCabrio is not designed simply to chase lap times. Instead, it aims to deliver speed and emotion without sacrificing the refinement required for long journeys.

That balance is exactly what Maserati means by effortless performance.

New Grecale Introduces a 390-CV Nettuno V6

The Grecale brings the Nettuno engine philosophy into a more practical and versatile SUV package.

The new Grecale introduces a 390-CV V6 Nettuno, giving the luxury SUV a significant performance advantage while retaining the everyday usability expected from the segment.

Maserati says the engine delivers a benchmark power-to-weight ratio in its category, while its technology and character connect the Grecale to the company’s motorsport heritage.

The engine’s responsive power delivery is intended to make the Grecale engaging in a wide range of driving conditions, reinforcing the idea behind the “Luxury, every day” campaign.

For customers who want Maserati performance without committing to an exclusively combustion-powered vehicle, the Grecale Folgore offers a different interpretation of the same philosophy.

The electric Grecale Folgore can deliver a range of up to 580 km, demonstrating Maserati’s intention to interpret performance through multiple powertrain technologies.

Shark-Nose Front End Gives Maserati’s New Models a Stronger Identity

The latest Maserati models also introduce a more assertive visual identity.

One of the most noticeable changes is the redesigned front end, characterized by what Maserati describes as a shark-nose effect. The new design gives the cars a more horizontal and aggressive appearance while maintaining the restrained elegance expected from an Italian luxury brand.

The design language represents another stage in Maserati Centro Stile’s ongoing evolution.

According to Maserati, the development of this sharper front-end treatment began with the MCXtrema track car. The more horizontal and assertive design was subsequently adapted for road-going models, appearing on the GT2 Stradale and later being refined through the MCPURA.

The philosophy has now reached the new GranTurismo, GranCabrio and Grecale.

Rather than relying on excessive visual drama, Maserati is using proportions, surfacing and carefully controlled details to create a stronger identity.

That approach is consistent with the brand’s broader definition of Italian luxury: distinctive without being unnecessarily extravagant.

Maserati Updates the Interior With More Focus on the Driver

The exterior changes are accompanied by a series of updates inside the cabin.

One of the most distinctive details is the redesigned Maserati digital clock. The unit now features a genuine metal crown and an octagonal design, giving what could otherwise be a conventional digital display a more tactile and luxurious character.

The clock also reinforces the relationship between the driver and the vehicle, functioning as part of Maserati’s broader driver-car interface.

Another important update is the new PRND selector. Its three-dimensional controls are finished in metal and feature integrated backlighting, with Maserati aiming to make gear selection more intuitive and pleasant to operate.

The steering wheel has also been redesigned with inspiration from Maserati’s racing cars.

The result is an interior that places greater emphasis on the driver while retaining the sophisticated atmosphere expected of a modern Italian luxury vehicle.

Maserati’s Formula 1 Technology Meets Everyday Driving

The Nettuno V6 is one of the clearest examples of Maserati’s attempt to connect road cars with motorsport technology.

Pre-chamber combustion technology, developed from racing experience, gives the engine a technical identity that goes beyond simply producing high output.

But the broader significance of the latest Maserati lineup is that performance is no longer presented as something that exists separately from comfort and luxury.

The GranTurismo can travel at more than 320 km/h while remaining a long-distance grand tourer. The GranCabrio combines open-air luxury with supercar-like performance. The Grecale delivers V6 power in an SUV format, while the Grecale Folgore demonstrates that Maserati’s performance philosophy can also be applied to electric propulsion.

That versatility is at the heart of the new campaign.

Trieste Provides the Backdrop for Maserati’s New Chapter

The “Luxury, every day” film concludes in Piazza Unità d’Italia in Trieste, providing an appropriately dramatic setting for Maserati’s latest campaign.

The city combines historic architecture with views toward the Mediterranean and the distinctive landscape of the Karst Plateau. It also recently hosted Maserati’s international Media Drive, where more than 100 journalists from around the world had the opportunity to drive the new GranTurismo, GranCabrio and Grecale.

The location reinforces Maserati’s connection with Italy while providing a natural environment in which the cars’ combination of elegance, performance and long-distance capability can be demonstrated.

Maserati’s Interpretation of Modern Italian Luxury

Cristiano Fiorio, Maserati Chief Marketing Officer and BOTTEGAFUORISERIE General Manager, says the campaign is intended to reaffirm the characteristics that have historically defined the Trident brand.

Italian design, elegance, craftsmanship and performance remain at the center of Maserati’s identity, but the company is presenting them through a more contemporary interpretation of luxury.

The philosophy is deliberately different from the idea that luxury must always be extravagant or inaccessible.

For Maserati, luxury can instead be subtle, authentic and integrated into everyday life.

That philosophy is particularly relevant to the GranTurismo. The car’s very name refers to a tradition of traveling quickly and comfortably across long distances, making it fundamentally different from a machine designed exclusively for occasional performance driving.

The GranCabrio extends that concept into open-air motoring, while the Grecale brings the same combination of performance and sophistication into the SUV segment.

A New Maserati Campaign Built Around Emotion

Produced by creative agency Migrante, the “Luxury, every day” campaign uses a combination of cinematic imagery, human reactions and automotive performance to communicate its central idea.

The soundtrack was created by composer Flavio Ibba, adding another layer to a film that gradually increases in rhythm and intensity as the Maserati vehicles take over the narrative.

The cars are not presented simply as luxury products. Instead, they are positioned as objects that encourage people to enjoy the present rather than constantly waiting for the perfect moment.

That idea ultimately connects the campaign with Maserati’s heritage.

For more than a century, the Trident brand has attempted to combine Italian craftsmanship with performance, creating cars that are capable of transforming an ordinary journey into something memorable.

The latest GranTurismo, GranCabrio and Grecale continue that philosophy with modern technology, sharper styling and a broader range of performance options.

The result is Maserati’s latest definition of “Luxury, every day”: luxury that does not need to wait for a special occasion.

And with a 590-CV Nettuno V6, a 390-CV Grecale, a 580-km-range Grecale Folgore and a new generation of more assertive Maserati design, there is little reason for the driving experience itself to be postponed.

Source: Stellantis