Luxury automakers have a habit of celebrating milestones with special editions, heritage liveries, or yet another limited-run collector’s model. But as the Trident emblem turns 100 years old, Maserati has decided that a commemorative badge isn’t ambitious enough. Instead, it’s putting its logo among the stars.
The Italian marque has unveiled Trident Stars, a centennial project that transforms its iconic emblem into a celestial constellation made up of 100 real stars positioned between Leo and Boötes. It’s an idea that feels equal parts automotive tribute, art installation, and science project—a fittingly dramatic celebration for a brand that has never been accused of lacking flair.
The constellation was created in collaboration with researchers Maurizio Pajola and Anna Lucchetti from the INAF Astronomical Observatory of Padua, carefully arranging 100 selected stars into the unmistakable outline of Maserati’s famous Trident. Rather than existing as a simple visualization, every star is dedicated to someone who has helped shape the brand’s identity over the decades.
That list extends well beyond executives and racing legends. Collectors preserving classic Maseratis, owners of bespoke Fuoriserie creations, brand ambassadors, employees, and even gentlemen drivers piloting the GT2 and MCXtrema on racetracks around the world all receive a place in the constellation. The message is clear: the Trident isn’t defined solely by the cars it builds but also by the community that keeps the marque alive.
Naturally, this is 2026, so the project has a digital side as well. Every star exists in both physical and virtual form, accompanied by blockchain certification through a smart contract and paired with documentation recognizing its corresponding celestial counterpart. The experience will be expanded through a dedicated website, social media campaigns, and a commemorative presentation kit that turns a symbolic gesture into something owners and enthusiasts can actually hold.
The initiative arrives as Maserati continues to reinvent itself around a new generation of grand tourers and luxury SUVs. Models such as the GranTurismo, GranCabrio, and Grecale carry the same Trident that first appeared on the Tipo 26 race car, winner of the 1926 Targa Florio. One hundred years later, the emblem remains the common thread connecting the company’s motorsport roots with its modern luxury ambitions.
“Our Trident logo is a symbol that leaves a lasting impression, and this year celebrates its first 100 years,” said Cristiano Fiorio, Maserati Chief Marketing Officer and General Manager of BOTTEGAFUORISERIE. “With Trident Stars, we wanted to take it to the place where memory becomes eternal, transforming it into a constellation destined to shine through time.”
For a company whose identity has always been built on emotion as much as engineering, launching a logo into the heavens is surprisingly on brand. Most automakers celebrate anniversaries by looking back at history. Maserati is celebrating by looking up.
Source: Maserati
