There are places where passion and precision meet—and Italy’s Motor Valley has just gained one more. Stretching from Modena to Turin and Arese, the newly founded BOTTEGAFUORISERIE isn’t just another design studio or restoration lab. It’s a statement: a collaborative powerhouse where the legacies of Alfa Romeo and Maserati intertwine to shape the next era of bespoke Italian motoring.

Led by Cristiano Fiorio, reporting directly to Santo Ficili (Alfa Romeo CEO and Maserati COO), this new initiative is less a department and more a living organism—part atelier, part skunkworks, part cultural revival. It’s the Italy of coachbuilt masterpieces reborn for the electric, digital age.

A Name That Means Everything

In Italian, Bottega evokes an image of a craftsman’s workshop—the kind of space where time slows down and creation feels sacred. Fuoriserie, literally “beyond series,” has long been a badge of automotive individuality, a term that once adorned the rarest Alfa Romeos and Maseratis built for clients who demanded something truly singular.

Together, BOTTEGAFUORISERIE becomes more than a place—it’s a philosophy. This is where artistry and engineering cohabit, where a sketch becomes an engine note, and where a single stitch can hold as much meaning as a horsepower figure.

BOTTEGA: The Sartorial Heartbeat

The Bottega division will be home to what Italians do best—crafting emotional, one-off creations. It’s where “few-off” projects like the Alfa Romeo 33 Stradale and Maserati MCXtrema were born, hand-assembled in an ecosystem that runs on coffee, intuition, and obsessive attention to detail.

Every car created under BOTTEGA’s roof is Italian down to its carbon weave. Designers, engineers, and artisans collaborate with clients as co-conspirators, shaping cars that transcend customization and become personal statements. If Ferrari’s Tailor Made is haute couture, BOTTEGA feels like avant-garde artistry.

FUORISERIE: Bespoke Becomes Personal

Beyond ultra-exclusive builds, the Fuoriserie program opens the door to anyone seeking a personal connection with their car. Customers can now transform series-production Alfa Romeos and Maseratis into rolling self-portraits—each one a unique expression within the framework of two timeless design languages.

Dedicated design teams will assist clients in shaping everything from finishes to conceptual details, ensuring that no two cars emerging from the program ever feel the same. Think of it as the bridge between mass production and emotional ownership—a celebration of the individual within the industrial.

LA STORIA: Heritage as a Living Vision

BOTTEGAFUORISERIE’s soul doesn’t just live in the future—it reveres the past. Under the La Storia banner, the initiative will restore, preserve, and celebrate the mechanical poetry that built both brands’ reputations.

Vintage Alfa Romeos and Maseratis will be restored and certified under the watchful eyes of Officine Classiche. These are not static museum pieces—they’re dialogues between eras, reinterpreted through sustainable materials and contemporary craftsmanship.

The movement’s physical heartbeats already exist: the Alfa Romeo Museum in Arese and the recently reopened Umberto Panini Maserati Collection in Modena. These are not memorials—they are launchpads for inspiration, where yesterday’s innovation fuels tomorrow’s creation.

CORSE: Racing DNA, Reimagined

In Italy, racing is not a department—it’s a religion. The Corse wing ensures that everything developed at BOTTEGAFUORISERIE remains anchored in competition. Lessons learned on the track feed directly into the design and performance of road cars, from aerodynamics to powertrain development.

Maserati Corse’s recent success in the GT2 European Series—clinching the AM Class championship—is more than a trophy; it’s proof that performance remains central to this new venture’s identity. Racing here isn’t nostalgia—it’s the crucible of innovation.

The Visionaries Speak

For Santo Ficili, BOTTEGAFUORISERIE signals a tectonic shift:

“This is the symbol of a new era for Alfa Romeo and Maserati,” he says. “It represents our unwavering belief in the power of Italian creativity, engineering and craftsmanship.”

Jean-Philippe Imparato, Maserati CEO, frames it as the union of art and discipline:

“This is where dreams will be shaped into reality. Where the extraordinary becomes tangible.”

And for Cristiano Fiorio, the man entrusted with steering this creative revolution, the mission is deeply personal:

“Past, present and future converge here. Our mission is to honour the legacy of Alfa Romeo and Maserati, and to write the next chapter in their history with boldness, beauty and authenticity.”

Beyond Series, Beyond Time

BOTTEGAFUORISERIE stands as a reminder that in an era of automation, there’s still room for soul. It’s a declaration that performance can be cultural, and that beauty—real, hand-built beauty—still matters.

From the echoes of Arese’s assembly halls to the polished marble floors of Modena’s studios, Italy’s most storied marques are rediscovering their shared heartbeat.

In a world obsessed with speed, BOTTEGAFUORISERIE dares to slow down—to perfect, to preserve, and to dream.

Source: Stellantis