In a heartfelt tribute to its illustrious past and a bold look toward the future, Alfa Romeo marked its 115th anniversary with a spectacular celebration at its Historical Museum in Arese. The event drew over 1,300 enthusiasts, 350 classic and modern vehicles, and representatives from more than 300 official Alfa Romeo clubs worldwide, underscoring the enduring global appeal of the iconic Italian marque.
For over a century, Alfa Romeo has embodied a rare combination of passion, engineering excellence, and national pride. The brand’s deep relationship with its fans — a cornerstone of its identity — took center stage in this milestone celebration. To commemorate the occasion, Alfa Romeo unveiled a moving video tribute and hosted a full day of events celebrating its heritage, achievements, and vibrant community.
A Year to Remember
The anniversary video highlights Alfa Romeo’s major milestones of 2025, from commercial triumphs to high-profile partnerships. Chief among these is the success of the new Alfa Romeo Junior, which has exceeded expectations with over 42,000 orders since its debut. The film opens with a powerful homage to the 33 Stradale, showcased through a special publication that delves into the car’s design journey with rare photos and exclusive interviews.
Icons of Excellence
The celebration extended beyond the roads and into the seas with Alfa Romeo’s collaboration with the Luna Rossa sailing team, its partner for the upcoming 38th America’s Cup — set to be hosted in Italy for the first time in history. Sharing values of performance, innovation, and Italian pride, the partnership also featured a nostalgic appearance at the 1000 Miglia 2025, where Luna Rossa team members drove a 1956 Alfa Romeo 1900 Super Sprint from the Stellantis Heritage collection.
On the court, Alfa Romeo‘s new brand ambassador, Jasmine Paolini, brought sporting prestige to the brand with her impressive double victory at the Italian Open, further cementing her status as one of Italy’s most admired athletes.
Honoring the Legacy
The event at the Arese museum was packed with passion-fueled activities. It kicked off with a Regularity Course, blending theoretical instruction and hands-on driving, culminating in a precision trial on the museum’s indoor track. Attendees then took part in a Club Meeting, where Alfa Romeo club representatives exchanged ideas and shared their love for the brand.
One of the most striking moments of the day was a flash mob of 115 Alfa Romeo vehicles forming the inscription “Alfa Romeo 115” on the museum’s track — a powerful visual symbol of the unity among the Alfa community.
The afternoon featured a “115 Years of Alfa Romeo” conference, part of the museum’s “Backstage” series. Guests revisited key chapters of the brand’s history and got an exclusive look at the aerodynamic model of the new 33 Stradale.
A Toast to the Future
The festivities concluded with a dramatic vehicle parade, led by the “Tributo GTA” series — a nod to the legendary Giulia Sprint GTA, itself celebrating its 60th anniversary. A collective toast wrapped up the day, honoring not just the brand’s storied past, but also the deep emotional bond that continues to unite Alfa Romeo fans around the globe.
As Alfa Romeo races into the future, its 115th anniversary serves as a vivid reminder that while trends evolve and technologies shift, the spirit of la meccanica delle emozioni — the mechanics of emotion — remains timeless.
Source: Stellantis