Tag Archives: Alfa Romeo

NEW CARS

Alfa Romeo Edizione Luna Rossa Brings America’s Cup DNA to the Road With Four Special Models

Alfa Romeo has unveiled the new Edizione Luna Rossa special series, bringing the Italian marque’s partnership with the Luna Rossa sailing team to four production models: the Junior, Tonale, Giulia and Stelvio. Revealed during the second preliminary regatta for the 2027 America’s Cup in Naples, the new special edition combines distinctive styling, exclusive materials and technology inspired by high-performance sailing.

The Alfa Romeo Edizione Luna Rossa range represents the latest chapter in a partnership that began in June 2025 and is built around a shared focus on Italian design, technology, competition and performance.

With the 2027 America’s Cup set to be held in Italy for the first time, the timing of the new Alfa Romeo special series is particularly significant. Luna Rossa is competing for the prestigious trophy, while Alfa Romeo is contributing not only as an official sponsor but also through its expertise in vehicle dynamics, simulation and virtual development.

Alfa Romeo Edizione Luna Rossa: Four Models, One Design Philosophy

The new Alfa Romeo Edizione Luna Rossa special series will progressively become available across European markets and will sit at the top of the range for each model.

The Junior and Tonale receive a more expressive interpretation of the Luna Rossa theme, while the Giulia and Stelvio adopt a more exclusive and performance-focused approach, with extensive use of carbon fiber and premium materials.

Across all four models, the defining visual signature is a dedicated red Alfa Romeo logo combined with a color palette inspired by Luna Rossa’s racing yachts. White, black, gray and red are used in different combinations, complemented by the distinctive Luna Rossa graphics.

The result is a family of vehicles that share a recognizable visual identity while retaining the individual character of each Alfa Romeo model.

Alfa Romeo Junior Edizione Luna Rossa

The Alfa Romeo Junior Edizione Luna Rossa introduces the sailing-inspired theme to Alfa Romeo’s smallest model.

A new gray exterior color takes inspiration from the personal flotation devices worn by the Luna Rossa team. The bodywork is further enhanced by the characteristic Luna Rossa graphic running along the side of the vehicle, creating the impression of a line pulled tight by the wind.

Customers can also choose black or white exterior finishes.

A Gloss Black body kit, dedicated red Alfa Romeo badges and 18-inch Gloss Black alloy wheels complete the exterior treatment.

Inside, the Junior Edizione Luna Rossa receives dedicated upholstery, gray detailing, red stitching and Luna Rossa logos. The dashboard and center tunnel feature graphics inspired by the structure of sailing yacht sails.

One of the most interesting technical details is the use of 3D Knit technology for the seat upholstery. According to Alfa Romeo, the technology is being applied for the first time within Stellantis. The three-dimensional fabric draws inspiration from activewear while allowing the upholstery to be manufactured using a more efficient process based on a single component and lining.

That approach can reduce material consumption and manufacturing waste.

The Junior also features a 10.25-inch Alfa Connect infotainment touchscreen with navigation, wireless Apple CarPlay and Android Auto, alongside a 10.25-inch digital instrument display featuring Alfa Romeo’s customizable “Cannocchiale.”

Standard equipment includes Keyless entry, electrically folding mirrors, automatic climate control, heated front seats, an electrically adjustable driver’s seat with lumbar adjustment and massage function, a heated steering wheel and an electrochromic rear-view mirror.

Driver-assistance technology includes Intelligent Adaptive Cruise Control, autonomous emergency braking, lane-keeping assistance, traffic-sign recognition and driver-attention monitoring.

The Junior additionally features Blind Spot Monitoring, front, rear and side parking sensors and a rear camera with dynamic guidelines.

Power comes from either a hybrid or fully electric drivetrain.

The Junior Ibrida uses a 1.2-liter three-cylinder turbocharged engine producing 145 hp, paired with a six-speed eDCT automatic transmission. It is available with front-wheel drive or Q4 all-wheel drive.

The Junior Elettrica produces 156 hp from its 54-kWh battery and uses an automatic transmission.

Alfa Romeo Tonale Edizione Luna Rossa

The Tonale Edizione Luna Rossa follows a similar visual philosophy but adds larger dimensions and a broader range of powertrain options.

The special series is immediately recognizable by its new gray body color, Luna Rossa side graphic, Gloss Black exterior elements and dedicated red Alfa Romeo logos.

The biggest visual difference compared with the Junior comes from the wheels. The Tonale receives exclusive 20-inch Gloss Black alloy wheels developed specifically for the Luna Rossa edition.

Inside, premium fabric seats feature Luna Rossa logos and gray stitching, while the dashboard and door panels receive matching gray details. Black trim is used throughout the center console, door panels and air vents.

The Tonale also employs 3D Knit technology for its seat upholstery.

A new ambient-lighting system provides another connection with the world of sailing. Its geometric pattern is designed to evoke the structure of sails and introduces a subtle nautical reference to the cabin.

The Tonale’s standard equipment includes a 10.25-inch Alfa Connect infotainment system, navigation, wireless Apple CarPlay and Android Auto, and a 12.3-inch digital instrument cluster with the Alfa Romeo “Cannocchiale” display.

The equipment list also includes dual-zone automatic climate control, an Air Quality System, Keyless entry, Passive Entry, heated mirrors, heated front seats, an electrically adjustable driver’s seat, lumbar adjustment and massage, a heated steering wheel and an electrochromic interior mirror.

Safety technology includes Intelligent Adaptive Cruise Control, automatic emergency braking, lane-keeping assistance, traffic-sign recognition and driver-attention monitoring.

The Tonale Edizione Luna Rossa is available across the full powertrain range.

The flagship plug-in hybrid Q4 combines a 1.3-liter four-cylinder engine with electric assistance to produce 270 hp. It uses a six-speed automatic transmission and Q4 all-wheel drive.

The conventional hybrid version produces 175 hp from a 1.5-liter four-cylinder engine and uses a seven-speed TCT automatic transmission.

A 130-hp 1.6-liter four-cylinder diesel completes the range, paired with a six-speed TCT automatic transmission.

The Tonale also gains a Brembo sports braking system with red brake calipers as part of its Luna Rossa specification.

Alfa Romeo Giulia Edizione Luna Rossa

The Giulia Edizione Luna Rossa takes the concept in a more performance-oriented direction.

While the Junior and Tonale focus heavily on visual customization, the Giulia and Stelvio use carbon fiber, premium materials and performance-oriented components to create a more exclusive interpretation of the Luna Rossa partnership.

The Giulia is available in white as standard, while black and Etna Red are offered as additional exterior choices.

Carbon fiber is used for the front badge and exterior mirror caps, with the latter carrying a dedicated Luna Rossa logo. The Giulia also receives side skirts and a rear spoiler inspired by the design language of the high-performance Quadrifoglio.

Dark alloy wheels measure 19 inches and are paired with red brake calipers.

Inside, the Giulia Edizione Luna Rossa combines leather with 100-percent recycled ECONYL fabric. The material is produced using nylon recovered from discarded fishing nets, creating a direct connection between the special edition and the maritime world.

Carbon fiber extends across the dashboard, center console and door panels, while the seats receive the distinctive Luna Rossa graphic.

A red Alfa Romeo logo appears on the steering wheel, complemented by additional Luna Rossa graphics throughout the cabin.

Standard equipment includes the Harman Kardon Hi-Fi system and electronically controlled suspension. An electric sunroof is also standard on the Giulia.

Under the hood, the European Giulia Edizione Luna Rossa is offered with 160-hp and 210-hp versions of the 2.2-liter four-cylinder turbodiesel engine.

Both use an eight-speed automatic transmission. The 160-hp version sends power to the rear wheels, while the 210-hp model uses Alfa Romeo’s Q4 all-wheel-drive system.

A 280-hp 2.0-liter GME gasoline engine is also available in the UK and selected non-European markets.

Alfa Romeo Stelvio Edizione Luna Rossa

The Stelvio Edizione Luna Rossa adopts essentially the same philosophy as the Giulia, but translates it into the brand’s larger performance SUV.

The exterior color palette includes white, black and Etna Red, while carbon-fiber mirror caps with Luna Rossa logos and a carbon-fiber front badge provide the most obvious visual distinction.

The Stelvio rides on exclusive 21-inch dark alloy wheels with red brake calipers.

The interior combines leather and recycled ECONYL fabric with extensive carbon-fiber trim. The material appears on the dashboard, center console and door panels, creating a technical atmosphere that reflects the connection between Alfa Romeo’s motorsport-inspired engineering and Luna Rossa’s high-performance sailing technology.

The seats feature the characteristic Luna Rossa graphic, while the steering wheel receives the dedicated red Alfa Romeo emblem.

Like the Giulia, the Stelvio Edizione Luna Rossa comes standard with a Harman Kardon Hi-Fi system and electronically controlled suspension.

The electric sunroof is available as an option.

The powertrain range includes 160-hp and 210-hp versions of the 2.2-liter turbodiesel engine, both paired with an eight-speed automatic transmission.

The 160-hp version uses rear-wheel drive, while the 210-hp version comes with Q4 all-wheel drive.

Alfa Romeo and Luna Rossa: More Than a Branding Exercise

The most interesting aspect of the Alfa Romeo and Luna Rossa partnership is that it extends beyond special-edition cars and sponsorship branding.

Alfa Romeo is contributing its engineering expertise to the Luna Rossa America’s Cup program, particularly in simulation, vehicle dynamics and virtual analysis.

The company’s simulator has become an important development tool within Stellantis, where Alfa Romeo engineers have developed methodologies and technologies focused on high-performance vehicle dynamics.

That expertise is now being applied to Luna Rossa’s sailing technology.

Luna Rossa’s technical team works with complex aerodynamic loads and simulations, while Alfa Romeo contributes knowledge from the automotive world. The two sides are collaborating on control software for the circuits responsible for moving the yacht’s sails.

The software is initially tested within the Luna Rossa simulator before being transferred to the actual boat for testing by the sailing crew.

The concept is similar to modern automotive development: use virtual simulation to understand complex systems, test solutions before physical prototypes are available, reduce development time and identify potential improvements earlier in the process.

In America’s Cup competition, where boats operate at extreme speeds and under highly complex aerodynamic conditions, even small gains can become significant.

The Alfa Romeo Giulia Quadrifoglio Luna Rossa

The Edizione Luna Rossa range follows the debut of the Giulia Quadrifoglio Luna Rossa, a much more exclusive special project limited to just 10 examples.

All 10 cars have already been sold.

The Giulia Quadrifoglio Luna Rossa combines the 2.9-liter twin-turbo V6-powered Giulia Quadrifoglio with a bespoke carbon-fiber aerodynamic package and a series of technical modifications.

The car made its public debut at the Brussels Motor Show before appearing at the Ultimate Supercar Garage event in Paris.

It will also be displayed during the preliminary America’s Cup regatta in Naples.

From Cagliari to Naples: The Road to the 2027 America’s Cup

The Alfa Romeo and Luna Rossa partnership has developed alongside the Italian team’s preparations for the 2027 America’s Cup.

The first preliminary regatta took place in Cagliari in May, where the Luna Rossa Senior Team won the overall title after defeating Emirates Team New Zealand in the final. The Youth & Women’s team also competed in the event.

The second preliminary regatta is now taking place in Naples from September 24 to 27, 2026.

Six teams are competing over four days using AC40 foiling yachts, with the event providing another opportunity to develop boat handling, tactics and team organization before the competitors transition to the larger AC75 yachts for the 2027 America’s Cup.

The 2027 Louis Vuitton 38th America’s Cup will be particularly significant for Italy, as it will be the first edition of the America’s Cup to be held in the country.

For Luna Rossa, it represents another opportunity to compete for one of the most prestigious trophies in international sailing.

For Alfa Romeo, the partnership provides an unusual opportunity to transfer automotive engineering expertise into an entirely different high-performance environment.

From the Road to the Water

The Alfa Romeo Edizione Luna Rossa special series is therefore more than a cosmetic exercise.

The Junior and Tonale translate the visual identity of Luna Rossa into distinctive road cars, with new colors, dedicated graphics, 3D Knit upholstery and exclusive equipment.

The Giulia and Stelvio take a more sophisticated approach, combining carbon fiber, premium materials, recycled ECONYL fabric and performance-focused equipment.

But the deeper connection between the two Italian brands exists beneath the surface.

Alfa Romeo’s simulation and vehicle-dynamics expertise is now contributing to the development of Luna Rossa’s sailing technology, while the America’s Cup program provides a demanding environment in which advanced digital tools can be applied beyond conventional automotive engineering.

That makes the Edizione Luna Rossa range the latest physical expression of a partnership that is increasingly moving between the worlds of cars and sailing.

With the 2027 America’s Cup approaching and Luna Rossa preparing for competition on home soil, Alfa Romeo’s latest special series gives the partnership a tangible presence on the road — from the compact Junior to the performance-focused Giulia and the Stelvio SUV.

For Alfa Romeo and Luna Rossa, the destination may be different, but the philosophy remains the same: Italian design, engineering, technology and an uncompromising pursuit of performance.

Source: Alfa Romeo

CONCEPT CARS

Alfa Romeo to Unveil Bold New Concept Car at the 2026 Paris Motor Show

Alfa Romeo is preparing to give the automotive world an early glimpse into its future with a dramatic new concept car at the 2026 Paris Motor Show. Described by the Italian brand as a car created for the Alfista who still believes driving should be an emotional experience, the new concept promises to showcase Alfa Romeo’s design philosophy and the creative potential of Stellantis’ premium sports brand.

The new Alfa Romeo concept car will make its world debut during the 2026 Paris Motor Show, where it will serve as a statement of intent for the brand’s future. While Alfa Romeo is keeping the car’s technical specifications and production prospects under wraps for now, the company says the concept represents a particularly pure expression of its identity.

For Alfa Romeo, that identity has always extended beyond simply building fast or stylish cars. The company sees the automobile as something capable of creating an emotional connection between driver and machine, and its latest concept has been developed around taking that relationship to an even higher level.

A New Alfa Romeo Designed Around Emotion

According to Alfa Romeo, the new concept is aimed at drivers who continue to value the experience of being behind the wheel. Rather than treating the automobile purely as a means of transportation, the concept embraces driving as an emotional and sensory experience.

That philosophy is deeply rooted in Alfa Romeo’s heritage. From legendary sports cars to modern performance models, the Italian manufacturer has traditionally placed design, driving dynamics and character at the center of its products.

The new concept appears intended to carry that philosophy into the future.

Alfa Romeo describes it as a car in which craftsmanship, design and performance come together to create something more than the sum of its individual components. Attention to detail becomes beauty, while beauty is ultimately intended to generate emotion.

It is a familiar Alfa Romeo formula, but one the company says has been reinterpreted for a new generation.

Italian Craftsmanship Meets Performance

The concept car draws inspiration from three fundamental elements: Italy, sportiness and the color red.

The first is Italian craftsmanship. Alfa Romeo points toward the country’s long-established tradition of sartorial excellence and refined aesthetic design as a source of inspiration for the new vehicle.

That influence is expected to be visible in the concept’s attention to proportion, detailing and overall presentation. Rather than pursuing design purely for aerodynamic or technological reasons, Alfa Romeo says the car is intended to demonstrate how craftsmanship can become an integral part of the emotional experience.

Sportiness forms the second pillar of the concept.

For Alfa Romeo, performance is not simply about horsepower or acceleration figures. The brand describes sportiness as a constant pursuit of dynamism and driving pleasure, suggesting that the concept has been conceived around the interaction between driver and vehicle.

The third element is perhaps the most recognizable of all: red.

Red has been closely associated with Alfa Romeo and Italian performance cars for generations, and the color remains an important part of the brand’s visual identity. Alfa Romeo says it represents both performance and passion, making it a natural component of a concept intended to express the emotional side of driving.

A Glimpse Into Alfa Romeo’s Future

Although Alfa Romeo has not yet revealed the concept’s full technical specification, the company is positioning the car as an important expression of its future design and brand direction.

The project is also significant because it showcases what Alfa Romeo describes as the full creative strength of Stellantis’ premium sports brand.

That could make the Paris debut more than simply another concept-car unveiling. It will provide an opportunity to see how Alfa Romeo intends to balance its historic emphasis on Italian design and driving emotion with the technological and strategic demands of the modern automotive industry.

The company is clearly aware that its most loyal customers expect more than an attractive body and impressive technology. The emotional character of an Alfa Romeo remains central to the brand’s identity.

This concept is designed to reinforce exactly that point.

Alfa Romeo Concept Car Debuts in Paris

The new Alfa Romeo concept car will be displayed from October 12 through October 18, 2026, at Hall 4 of the Paris Expo Porte de Versailles exhibition center.

Alfa Romeo will officially unveil the concept during its press conference on October 12 at 10:55 a.m. CEST.

For enthusiasts, the unveiling should provide the first opportunity to see how Alfa Romeo is translating its traditional combination of Italian craftsmanship, sporting character and emotional design into a new-generation concept.

The company is promising a car that is unmistakably Italian and unmistakably Alfa Romeo, while simultaneously looking toward the future with what it describes as ambition and boldness.

The biggest questions remain unanswered for now. Alfa Romeo has yet to reveal whether the concept previews a future production model, what powertrain lies beneath its bodywork, or how closely the finished design might resemble a potential road-going vehicle.

Those answers may come when the covers finally come off in Paris.

For now, one thing is clear: Alfa Romeo wants its next chapter to be defined not only by technology, but by the emotional connection between car and driver that has helped make the Biscione one of the most distinctive names in automotive history.

Source: Alfa Romeo

News

Alfa Romeo Tonale: Why UK Drivers Are Putting the Journey First This Bank Holiday

A new survey commissioned by Alfa Romeo reveals that British motorists are planning to embrace the open road this August Bank Holiday weekend, with millions of drivers expected to cover billions of miles across the UK.

Around one in three UK adults, or 34%, plan to travel by car over the August Bank Holiday weekend, according to new research from Alfa Romeo. Collectively, motorists are expected to cover an estimated 2.3 billion miles, highlighting just how important the car remains for Britain’s traditional weekend escape.

For many drivers, however, the destination is only part of the attraction. The research suggests that the journey itself is becoming an increasingly important part of the weekend getaway, with scenic roads, driving enjoyment and the freedom to explore influencing how people plan their trips.

More Than Half of Drivers Expect to Travel Further

The August Bank Holiday traditionally provides an opportunity for Britons to leave the cities behind and explore more of the country, and this year’s research suggests motorists are prepared to put extra miles on the odometer to do it.

Of those planning to travel, 51% expect to drive further than they normally would on a weekend getaway. Despite the rise of rail travel and other forms of transportation, the car remains the preferred way to enjoy a UK weekend escape for 78% of respondents.

Freedom and flexibility are the biggest reasons for choosing the car, with 47% of those surveyed identifying them as the main appeal. Another 34% say the opportunity to see more of the country is one of the biggest attractions of a road trip.

That combination of flexibility and exploration means the humble road trip remains a compelling proposition for British drivers.

Scenic Routes Are Becoming Part of the Destination

For a growing number of motorists, getting there isn’t simply something to endure before the holiday begins. It is part of the experience.

More than half of respondents, 52%, say they would be willing to drive further than usual to take a more scenic route. Meanwhile, 40% would add up to 30 minutes to their journey if it meant enjoying beautiful scenery along the way.

Almost four in 10 drivers, or 38%, go even further, saying that beautiful scenery during the journey is an essential part of a weekend getaway.

The findings suggest that navigation apps and the fastest possible route aren’t necessarily the only considerations when planning a road trip. For some drivers, a winding country road with spectacular views can be more appealing than shaving a few minutes off the journey.

The Road Can Influence Where Drivers Go

The route itself can also influence the choice of destination. According to the research, 41% of respondents say the roads they need to take influence where they choose to go for a weekend getaway.

For 22%, enjoying the drive is among the most important factors that can make or break a weekend escape.

That puts the driving experience firmly back in the spotlight. Rather than simply viewing a car as transportation between two points, these motorists see the journey as part of the leisure experience.

It is precisely the kind of driving experience Alfa Romeo says it has targeted with the new Tonale.

Alfa Romeo Tonale Targets the Weekend Road Trip

The new Alfa Romeo Tonale is positioned as an SUV for drivers who want practicality without giving up the enjoyment of driving.

The Italian SUV combines Alfa Romeo’s distinctive styling with a chassis, steering and suspension setup designed to deliver a more engaging experience behind the wheel. The company highlights its balanced chassis, direct steering and sporty suspension as key elements of the Tonale’s driving character.

Jules Tilstone, Managing Director of Alfa Romeo UK, said the research shows that the journey remains an important part of the getaway for many British drivers.

“For many British drivers the journey to reach a weekend getaway destination is an important part of the trip itself, with scenic routes and driving enjoyment influencing how they choose to travel,” Tilstone said.

He added that the Tonale is designed to combine the driving experience associated with Alfa Romeo with the practicality required for longer journeys.

Practicality Still Matters on a Long Weekend

While driving enjoyment is clearly important, motorists heading away for several days also need enough space for luggage, passengers and everything else that comes with a bank holiday escape.

The Alfa Romeo Tonale offers up to 500 litres of boot space, which can be expanded to 1,550 litres with the rear seats folded. That gives the compact SUV enough flexibility for longer journeys, particularly when carrying luggage for a family or group of passengers.

Powertrain choice is another part of the Tonale’s appeal. The model is available with hybrid and plug-in hybrid technology, giving buyers different approaches to combining performance, efficiency and everyday usability.

That flexibility is particularly relevant for drivers who may spend a mixture of time navigating urban streets, motorways and scenic country roads during a long weekend.

Drivers Want Time to Switch Off

Perhaps the most revealing statistic in Alfa Romeo’s research is that 54% of respondents consider having time to relax an essential part of a weekend getaway.

The road trip can therefore serve two purposes. It is a practical way of reaching a destination, but it can also provide an opportunity to disconnect from the routine of everyday life.

For drivers who enjoy being behind the wheel, an enjoyable road can become part of that experience. A scenic route, an engaging car and the freedom to stop wherever the mood takes you can turn a straightforward journey into something closer to an adventure.

Why the Car Still Matters for UK Getaways

The research provides an interesting snapshot of Britain’s relationship with the automobile. Even as motorists face rising running costs, changing powertrain technology and increasing alternatives to private-car travel, the freedom offered by a car remains difficult to replace for leisure journeys.

The ability to choose when to leave, alter the route, discover smaller destinations and carry everything needed for a weekend away gives the car an inherent advantage.

And for more than half of those surveyed, the willingness to take a longer or more scenic route demonstrates that speed isn’t always the priority.

Sometimes, the best part of a road trip is simply the road.

Alfa Romeo Tonale: A Road-Trip SUV With Driving Enjoyment in Mind

With 2.3 billion miles expected to be covered across the UK during the August Bank Holiday weekend, British motorists will spend plenty of time behind the wheel.

Alfa Romeo’s research suggests that many of them won’t necessarily want the quickest possible journey. Instead, scenic roads, flexibility and the enjoyment of driving are increasingly important elements of the getaway.

That is the space in which the Alfa Romeo Tonale is looking to make its mark: combining SUV practicality, hybrid and plug-in hybrid powertrains and usable cargo capacity with the sharper driving character traditionally associated with the Alfa Romeo brand.

For motorists who believe that a weekend escape should begin the moment the engine starts, that could make the Tonale an interesting alternative to the more conventional family SUV.

And this August Bank Holiday, with millions of drivers heading onto Britain’s roads, there may be no better reminder that sometimes the journey really is just as important as the destination.

Source: Alfa Romeo