Well, here we are. Jaguar – proud purveyor of svelte coupes, leaping-cat bonnets, and the occasional sales dud – is about to hit Ctrl+Alt+Delete on its entire lineup. Yes, all of it. The F-Pace, the E-Pace, the XE, the XF… gone. Dead. Buried. And in their place? One car. A single, über-luxurious, fully electric sedan, landing in 2026.

It’s called the Type 00 (yes, like a secret agent crossed with a pasta flour), first shown as a two-door concept back in 2024. The production car will sprout four doors and four seats, but Jag swears it’ll keep the striking, monolithic design that made the show car look like something you’d park outside the Batcave. Think less “heritage leaper,” more “electric sculpture you have to squint at.”

And don’t expect to see one on every street corner. Jaguar is deliberately going scarce. “When you see one, it’ll be a special occasion,” says Jaguar USA boss Brandon Baldassari. Translation: if you live next to a Range Rover dealer in Beverly Hills, maybe. If you live in Wolverhampton… probably not.

This isn’t a mass-market EV play. No, Jag’s done with chasing BMW and Audi with the F-Pace and XE. Instead, it’s doubling down on profit per car. Think fewer vehicles, higher prices, and absolutely no discounts. The average Jaguar will soon cost $130,000, double today’s sticker. Cue the sound of loyal XF owners choking on their tea.

But here’s the thing: JLR dealers already flog $200k Range Rovers before lunch. So Jaguar reckons its new clientele won’t bat an eyelid. “They know this client,” Baldassari insists. In other words, if you can afford a Range Rover Autobiography with quilted everything, you can probably swing a Jag that costs the same as a starter flat in Sheffield.

Of course, the problem is that the luxury EV battlefield is already full of sharp elbows. Porsche Taycan, Audi e-tron GT, Mercedes EQS, Lucid Air, Tesla’s still-around-for-some-reason Model S… they all drive in broadly the same way, because instant torque and heavy batteries are a great leveler. Which means the Jag has to win on design, interior, and brand magic alone. No pressure, then.

So, is this a bold rebirth or just the latest chapter in Jaguar’s decades-long identity crisis? Hard to say. But one thing’s certain: the next time you see a Jaguar, it won’t be an F-Pace in the Waitrose car park. It’ll be something rarer, pricier, and – fingers crossed – worthy of the badge.

Because if this doesn’t work, well… there may not be a Jaguar to talk about in 2030.

Source: Motor1