Walk through the gates of Sant’Agata Bolognese, and the air hums with the scent of leather, ambition, and a bit of espresso. This isn’t just a factory — it’s where Italy’s raging bulls are born. And at the heart of it all lies the Selleria, Lamborghini’s legendary “saddlery,” freshly expanded, reengineered, and buzzing with as much energy as the hybrid V8s and V12s it now serves.

Lamborghini has just doubled the size of its upholstery temple, growing from 1,400 to 2,600 square metres of stitched, scented perfection. The brand calls it the beating heart of craftsmanship. They’re not wrong. Here, 170 artisans — each with the patience of a saint and the precision of a Swiss watchmaker — handcraft every interior that ends up inside a Revuelto or the incoming Temerario, Lamborghini’s all-new hybrid supercar that completes the brand’s electrified line-up.

A Saddlery for the Future

This isn’t just about more space to play with hides. The new Selleria blends old-world craft with next-gen tech in a way only the Italians could make look romantic. The workstation ergonomics have been refined, new machinery installed, and an automatic leather gluing system introduced — a first for the brand. It’s clever stuff: the system adjusts the amount of adhesive used depending on the material’s volume, cutting waste and emissions. Sustainability, Sant’Agata style.

But don’t think for a second the robots are taking over. As Lamborghini’s CEO Stephan Winkelmann puts it, this is about “people and technology as two equally central and decisive factors.” Translation: the machines might help, but it’s still the human touch that turns a slab of leather into the cockpit of your wildest automotive fantasy.

The Craft of the Bull

Wander through the Selleria and you’ll see why 94% of Lamborghini customers opt for the Ad Personam program. Think of it as a couture atelier for the power-mad. Leathers come in more shades than a Tuscan sunset, with microfibres, stitching, and embossing that would make even Milanese fashion houses blush. Every interior is a one-off, designed to reflect the lunacy — sorry, personality — of its owner.

These artisans aren’t just upholsterers. They’re sculptors, stylists, engineers of emotion. They turn raw hides into tactile theatre — a sensory prelude to the 1,000-horsepower symphony that awaits once you push the start button.

Temerario and Revuelto: The Hybrid Age of Rage

Of course, the Selleria isn’t expanding in isolation. Just down the hall, Lamborghini’s super sports car production line has been completely reimagined. It now builds both the Revuelto — Lamborghini’s first HPEV (High-Performance Electrified Vehicle) — and the new Temerario, a hybrid V8 bi-turbo monster that’ll join the lineup by 2026.

Here’s the mad bit: both cars, with entirely different architectures (V12 vs V8), are assembled on the same production line. That’s like making espresso and gelato in the same machine — and somehow making it work flawlessly. The redesigned flow doubles capacity, with 10 Revuelto and 20 Temerario units rolling out each day once things hit full stride.

The first Temerarios are already spoken for — about a year’s worth, in fact. No surprise there. When Lamborghini says “hybrid,” it doesn’t mean quiet or sensible. It means more power, more precision, more of everything, wrapped in a shell that looks like it was designed during an alien invasion.

Tradition Meets Transformation

As Ranieri Niccoli, Lamborghini’s Chief Manufacturing Officer, puts it: “We’ve doubled production capacity, introduced new machinery and improved workflow… while maintaining the artisanal excellence that defines us.” That’s Lamborghini in a nutshell — thunderous progress without losing the soul.

The new Selleria isn’t just a workspace; it’s a metaphor. It shows how Lamborghini can electrify its lineup without sterilizing its spirit. Technology hums in harmony with craftsmanship, and the result is something deeply Italian: modern, bold, and utterly incapable of being boring.

At Sant’Agata, the future hums quietly in the background — but the sound of hands on leather, the smell of fresh hide, and the roar of hybrid powertrains remind us that Lamborghini’s heart still beats to a very human rhythm.

And somewhere inside that 2,600-square-metre temple, an artisan just finished stitching the steering wheel of a Temerario. It’s not just a car. It’s a work of art — built, quite literally, by hand.

Source: Lamborghini