Peugeot is taking automotive innovation to unexpected new terrain—literally. The French automaker’s latest concept, the Peugeot Polygon Concept, isn’t just turning heads in the real world; it’s making its debut in the virtual universe of Fortnite.
Following a brief teaser of the Polygon’s sharp, faceted exterior just last week, Peugeot has partnered with Gameloft to launch a fully interactive experience for fans and gamers alike. Through the Fortnite “Discover” tab, players can enter the Peugeot Polygon City Island using the code [4592-5340-1652] and immerse themselves in a futuristic urban playground built around the car’s design.
A Concept Beyond the Garage
Peugeot’s venture into gaming isn’t just a marketing gimmick—it’s a glimpse at how automakers may showcase innovation in the digital age. The Polygon Concept itself embodies a vision of tomorrow, featuring steer-by-wire technology at the core of its driving experience. On the island, players get a top-down view of the city’s Hypersquare layout, echoing the car’s geometric design language.
Once inside the island, the experience goes beyond passive observation. Gamers can participate in mini-games scattered throughout the city to earn tokens, which allow them to customize their Polygon Concept. Choices extend from wheels and lighting signatures to body colors and interior configurations—essentially, Peugeot has brought the personalization of a concept car into a gamified playground.
Bridging the Gap Between Automobiles and Gaming
Phil York, Peugeot’s Global Marketing and Communication Director, emphasized the strategy behind the collaboration:
“By entering the Fortnite universe, we’re not just showcasing a concept car. We’re inviting fans and gamers to experience our vision of the design future and the multitude of configurations available with Peugeot Polygon Concept. A single vehicle with multiple sides.”
Gameloft’s EVP Jean-Baptiste Godinot added that the project also allows the brand to reach younger audiences in a meaningful way, blending entertainment with the essence of Peugeot’s design philosophy.
Digital Reveal Coming Soon
While players explore the Polygon Concept in Fortnite, the full digital unveiling is scheduled for November 12th on Peugeot’s YouTube channel. The interactive preview not only excites enthusiasts but demonstrates how automakers can merge the physical and digital worlds, offering an experience that is as fun as it is forward-thinking.
For those ready to dive into the future of automotive design—without leaving the comfort of their gaming chair—Peugeot Polygon City Island in Fortnite awaits.
How to Access:
- Open Fortnite on your preferred device.
- Navigate to the “Discover” tab in the main menu.
- Enter the Island Code:
[4592-5340-1652]. - Hit Play and start exploring.
The Peugeot Polygon Concept isn’t just a car—it’s an invitation to a new dimension of design, gaming, and digital engagement.
Source: Peugeot