The Land Cruiser badge still means something inside Toyota, even now that the U.S. has moved on to the new 250 Series. But Toyota isn’t ready to let the old iron fade quietly into the classifieds. Instead, it’s giving the previous-generation 150 Series—sold stateside for years as the Lexus GX—a factory-backed glow-up that feels part restoration, part restomod, and part philosophical exercise.
Dubbed Newscape, the update targets the long-running Land Cruiser Prado built between 2009 and 2023. Though production has ended, Toyota is offering a comprehensive facelift that touches both the exterior and interior, effectively giving the old SUV a second act. In some configurations, it even looks tougher than it ever did when new.
The idea debuted as a concept at the 2025 Japan Mobility Show, but enthusiasm apparently convinced Toyota to put it into production. The Prado Newscape is set to make a return appearance at the 2026 Tokyo Auto Salon—this time with a price tag and an order sheet.
The project was developed by Toyota’s Conic Pro division in collaboration with an unlikely group of partners: The North Face, biotech firm Spiber, and Toyota’s own Corde by brand, which specializes in customizing used vehicles. The broader goal is sustainability—extending the life of older vehicles through factory-approved updates rather than pushing customers straight into new ones.
Buyers get two visual flavors. The Graphite Gray version leans into the overlanding aesthetic, with matte-black bumpers, bolt-on fender extensions, and Mango Orange accents highlighting the fog lights and rear tow hook. The Meld Grey alternative dials things back with body-colored bumpers, black trim, and Saffron Yellow detailing. Both versions come standard with a roof rack, rear ladder, mud flaps, and a fuel door stamped with The North Face logo—because collaborations demand visibility.
Seventeen-inch matte-black alloys and 265/65R17 all-terrain tires are standard across the board, giving the Prado a properly rugged stance. It’s not a mechanical overhaul, but it doesn’t pretend to be one.
Inside, the updates are subtler but more interesting. The seats are reupholstered in Brewed Protein fiber, an eco-focused material developed by Spiber, and wear The North Face branding. New Toyota floor mats round out the cabin changes, reinforcing the idea that this is a refresh, not a reinvention.
The Newscape kit goes on sale in Japan on March 7, 2026, but compatibility is limited. It’s only offered for TX-grade Prado 150 models built between September 2017 and April 2024, and only if they left the factory with black fabric seats. Gasoline and diesel engines are both supported.
Pricing starts at ¥3.96 million (about $25,300) for Graphite Gray and ¥3.85 million ($24,600) for Meld Grey, plus another ¥150,000 ($960) in miscellaneous costs. Add the roughly ¥4 million ($25,600) required to buy a used Prado in the first place, and you’re staring at a total near ¥8 million ($51,200).
That’s a tough sell when a brand-new Land Cruiser 250 starts at ¥5.2 million ($33,300) in Japan—and even the larger, more advanced Land Cruiser 300 undercuts the Newscape build on price.
Which raises an awkward question. If sustainability is the mission, does it make sense to spend more money refurbishing an older SUV than buying a new one outright? Toyota seems to think the answer is yes—at least for buyers who value preservation over progress, or who simply want to keep a familiar, well-proven Land Cruiser alive a little longer.
In that light, the Prado Newscape isn’t about logic. It’s about loyalty—and Toyota is betting that still counts for something.
Source: Toyota Conic Pro