After five years of existence, DriveTribe is becoming a thing of the past. The reason is the reduction in the income of automobile companies caused by the global problem of microchip shortage, which results in less money for marketing. As one of the founders, James May, stated, “But ultimately, this is a business, and businesses are being kicked in the nads by everything that’s going on in the world.”
Jeremy Clarkson also spoke on the occasion, saying: “We’re all really disappointed that challenges in the industry – not least helped by the ongoing pandemic – have simply made it impossible to continue with the business in its current form.”
Richard Hammond has invited everyone to join him on his social media channels, where he will continue to collaborate with famous DriveTribe faces.
Business luck seems to have turned its back on the famous trio. After the end of the collaboration on the Top Gear project, it came to an end for DriveTribe as well.
Source: DriveTribe
