Bentley doesn’t do low-key. And when the company wants to introduce a 666-horsepower, rear-wheel-drive monster called Supersports, it doesn’t roll it out in a quiet studio or at a polite press conference. It lights up the Burj Al Arab in Bentley green, invites 400 VIPs to a former royal palace, and has Travis Pastrana drift the thing across the company’s own factory like it’s auditioning for a Gymkhana sequel.
Yes, this is a real car launch—and yes, it happened in Dubai.
The Supersports made its EMEA debut at a Bentley-hosted spectacle that was equal parts Hollywood premiere and motorsports fever dream. The evening opened with a dramatic reveal of a launch car in Jetstream Matte with Arctica and Portofino livery, dubbed Daybreak, because when you’re Bentley, even your paint schemes have origin stories. Then, right on cue at 9:00 p.m., Bentley dropped its new stunt film, Supersports: FULL SEND, onto a 12-meter-wide screen and across the internet simultaneously.
Moments later, Pastrana himself rolled in behind the wheel of the same heavily modified Supersports he’d just used to turn Bentley’s historic Crewe factory into a tire-smoking playground. Subtle? Not remotely. Effective? Absolutely.
Pymkhana: Bentley’s Factory, Pastrana’s Playground
Shot at Bentley’s Pyms Lane headquarters—first opened in 1938—FULL SEND is essentially a luxury-brand remix of a Gymkhana video. Bentley calls it “Pymkhana,” which might be the most on-brand portmanteau ever invented.
Pastrana threads the Supersports through production halls, around buildings, and across the Dream Factory campus, turning a place known for hand-stitched leather and polished wood into a high-speed obstacle course. The message is clear: this isn’t your grandfather’s Bentley.
Underneath the spectacle sits a seriously aggressive machine. With 666 PS, rear-wheel drive, and a heavily reworked chassis and aero package, the new Supersports is aimed squarely at proving Bentley can build something that isn’t just fast in a straight line, but genuinely athletic. Think less gentleman’s express, more luxury-wrapped sledgehammer.
A New Bentley, in Every Sense
Bentley says the Dubai event was about more than just a car—it was about a new brand strategy. Christophe Georges, Bentley’s Board Member for Sales and Marketing, framed the evening as a blend of “authenticity, new ambassadors, extraordinary customers, and unexpected product stories.” Translation: Bentley is leaning harder into spectacle, personality, and performance than it ever has before.
The guest list reflected that shift. Nearly 100 Supersports customers were in attendance, rubbing shoulders with Pastrana, actor and Bentley ambassador Lucien Laviscount, and Bentley CEO Dr. Frank-Steffen Walliser. And all of it unfolded in the gardens of a former royal palace, with one of the world’s most recognizable hotels glowing green in the background.
If Bentley wanted to signal that Supersports is something special, it did so with a megaphone.
When Can You Get One?
Order books for the Supersports open in March, with production scheduled to begin in Q4 2026 and first deliveries arriving in early 2027. It’ll be sold in key markets across Europe, North America, the Middle East, and parts of Asia-Pacific—basically anywhere Bentley’s most committed customers live and breathe horsepower.
Bentley’s Supersports isn’t just a new model—it’s a statement. A 666-horsepower, rear-drive, tire-shredding statement, delivered via a stunt film shot in a factory and premiered at a palace in Dubai. That’s not just a car launch; that’s Bentley telling the world it’s done playing it safe.
And if Travis Pastrana sideways-sliding a Bentley through its own production halls doesn’t convince you that this brand has entered a new era, nothing will.
Source: Bentley