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Bentley Hits Pause on EV Dreams, Doubles Down on Hybrid Bentayga for 2028

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There was a time—not long ago—when Bentley seemed ready to sprint headlong into an all-electric future. Five EVs by 2030, a battery-powered successor to the Bentayga, and a clean break from combustion. That plan, like so many ambitious electrification roadmaps, has now met reality. The new strategy? Slow down, recalibrate, and double down on plug-in hybrids.

At the center of that rethink sits the next-generation Bentley Bentayga, due in 2028. It won’t be the EV standard-bearer once envisioned. Instead, it will lead a new wave of Bentley plug-in hybrids—less a revolution, more a carefully judged evolution.

A Reality Check from Stuttgart

Bentley’s pivot isn’t happening in isolation. Parent group dynamics—and more specifically, delays at Porsche—have forced a rewrite. The much-anticipated SSP-based electric architecture, originally destined to underpin the Bentayga EV, has been pushed into the next decade at significant cost. That left Bentley with a choice: wait, or adapt.

Adapt it is.

Rather than sit on its hands, Bentley is shifting the next Bentayga onto the PPC platform—the same bones set to underpin the next Porsche Cayenne and future large Audi Q9. It’s a platform built for flexibility, capable of housing everything from straight-up combustion engines to next-gen plug-in hybrid systems.

The Bridge to Electric—Whether You Like It or Not

Bentley CEO Frank-Steffen Walliser isn’t shy about the reasoning. The demand for high-end EVs hasn’t quite matched the industry’s early optimism, and forcing customers into full electrification risks alienating a loyal base.

That base, crucially, loves the Bentayga. It’s been the brand’s best-seller since its 2015 debut, accounting for roughly half of all sales. In other words, you don’t mess with a winning formula—you refine it.

So the next Bentayga will lean heavily on a new-generation plug-in hybrid setup, likely centered around a 3.0-liter V6. Expect power outputs in the same ballpark as today’s 456 horsepower, but with a meaningful upgrade in electric-only range over the current car’s modest 30 miles. New battery tech and updated electronics should push it into genuinely usable EV territory—finally.

Not Quite Done with Gasoline

For all the electrified talk, Bentley isn’t quite ready to close the book on internal combustion. Select markets—particularly the U.S.—will continue to see pure gasoline variants, likely including V8-powered models. Limited-run specials could even sneak through in stricter regions, depending on legislation.

It’s a pragmatic approach, if not a romantic one. The days of unfiltered, twelve-cylinder excess may be numbered, but Bentley isn’t about to abandon its heritage overnight.

Design: Concept to Reality

Visually, the new Bentayga will take cues from the EXP 15 concept, signaling a subtle but meaningful shift in Bentley’s design language. Expect sharper surfacing, more pronounced lighting signatures, and a closer visual relationship to the upcoming “Urban SUV”—a smaller, electric-leaning model aimed squarely at rivals like the Cayenne Electric and Lotus Eletre.

Underneath, the new architecture brings more than just powertrain flexibility. Advanced air suspension with active ride control, the latest driver-assistance systems, and continued support for the Extended Wheelbase variant—all but guaranteed to remain a favorite among chauffeur-driven buyers—will ensure the Bentayga stays at the sharp end of the luxury SUV class.

The EV Isn’t Dead—Just Delayed

Bentley’s first EV, the so-called “Luxury Urban EV,” is still very much on track, with a reveal expected later this year and deliveries beginning in 2027. But if you’re waiting for a fully electric Bentayga equivalent, you’ll need patience—it won’t arrive until after 2030.

And when it does, it’ll likely pack serious firepower. Sharing PPE architecture with electric Porsche models, outputs north of 1000 horsepower aren’t off the table. Range figures approaching 400 miles? Also likely.

The Big Picture

What Bentley is doing here isn’t retreat—it’s recalibration. The brand is betting that plug-in hybrids, not full EVs, are the right answer for the next decade. It’s a hedge against uncertain demand, evolving legislation, and the simple reality that even ultra-luxury buyers aren’t all ready to go fully electric.

The next Bentayga, then, won’t be a revolution. But it might be something more important: exactly what the market is willing to buy.

Source: Autocar

News

Priyanka Chopra Jonas Joins Bentley

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In an era when luxury automakers are just as likely to trade in storytelling as they are horsepower, Bentley Motors has found its latest narrator—and she doesn’t come from the paddock. She comes from the soundstage.

Enter Priyanka Chopra Jonas, the newly minted global brand ambassador whose résumé reads less like a casting sheet and more like a portfolio of modern influence: actor, producer, author, entrepreneur, and global advocate. For Bentley, this isn’t just another celebrity endorsement. It’s a calculated shift toward something softer, more human—and, arguably, more relevant.

The campaign, dropping this weekend with a longer-form film to follow, leans hard into authenticity. Shot in a documentary style at Sony Studios in Los Angeles, it pairs Chopra Jonas with Greg Williams—one half of Bentley’s recently appointed creative duo alongside Mai Ikuzawa. The result isn’t so much an ad as it is a conversation, one where the car plays a supporting role rather than the lead.

That car, by the way, is the Bentley Continental GT—a machine that, much like its new ambassador, trades on presence rather than noise. It’s there in the film, woven into the background, never demanding attention but always deserving it. Think less “hero shot,” more “co-star.”

Chopra Jonas speaks of craftsmanship the way Bentley engineers might talk about hand-stitched hides or milled aluminum: with reverence for the process. “There’s an intentionality behind every detail,” she says, aligning herself with a brand that has built its modern identity on precisely that idea. It’s a neat bit of symmetry—her world of filmmaking and Bentley’s world of coachbuilding both hinge on the same principle: nothing great happens by accident.

From Bentley’s perspective, the move makes sense. The brand has been steadily expanding its roster of ambassadors, but this feels like a pivot from traditional luxury signaling to cultural relevance. Marketing Director Ben Whattam calls it “a fresh energy,” though what he really means is that Bentley is betting on personality over polish.

And it might just work. Because while the Continental GT remains a masterclass in grand touring—equal parts speed, serenity, and stitched perfection—the real story here isn’t about the car. It’s about the people who give it meaning.

In a segment long dominated by specs and status, Bentley is trying something different: letting the narrative breathe.

Source: Bentley

Story

When Bentley Learned to Drift

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Bentley doesn’t usually do sideways. It does stately, it does fast, and it does opulence at 190 mph with the air of a private club on wheels. But every now and then, even Bentley decides to kick the doors open, light the tires, and remind the world that beneath the walnut veneer lies something a little more feral.

Enter Supersports: FULL SEND—a film that feels less like a marketing exercise and more like a controlled detonation inside Crewe’s famously orderly universe.

The premise sounds like a fever dream cooked up after hours: take a Bentley Continental Supersports, hand it to rally lunatic and professional gravity denier Travis Pastrana, shut down the entire factory, and let physics take a back seat. The internal codename? “Pymkhana”—a cheeky nod to gymkhana, but rooted firmly on Pyms Lane, Bentley’s spiritual home.

What makes FULL SEND more than just tire smoke and drone shots is the absurd level of commitment behind it. Bentley didn’t just tweak a showroom car and call it a day. Engineers went full mad scientist. The electronic limited-slip differential was recalibrated for aggressive early lockup. Stability control? Permanently disabled. Software was rewritten to allow both static and rolling burnouts—because apparently one kind of tire annihilation wasn’t enough.

And then there’s the pièce de résistance: a hydraulic handbrake, grafted into the car’s control system and synchronized with its eight-speed dual-clutch gearbox. In a brand better known for whisper-quiet wafting, this is like discovering your tailor moonlights as a drift coach. The goal wasn’t just power-oversteer—it was precision chaos, enabling the Supersports to pivot and slide through Bentley’s narrow factory roads like it had something to prove.

According to engineering manager Alistair Corner, the mission was simple: take the already formidable Supersports and “turn it up to 11.” Translation—strip away the digital safety net, add just enough mechanical mischief, and see what happens when a luxury GT forgets its manners. The result is less a modified Bentley and more an unfiltered expression of what the platform can do when unleashed.

Of course, Bentley being Bentley, it prepared not one but two cars—because even in the middle of a tire-smoking circus, contingency planning matters. Both were wrapped in a custom livery by Deathspray and fitted with bespoke 22-inch wheels. The hero car even wore titanium skid blocks underneath, engineered specifically to throw sparks like a Fourth of July finale.

Filming took place over three days in September 2025, and it wasn’t as simple as pointing cameras and letting Pastrana run wild. This is still a functioning factory, with gas lines, fiber optics, and power infrastructure lurking just inches beneath the asphalt. Every stunt was meticulously choreographed. Every corner, mapped. Every risk, accounted for.

And then there was the crew—over 100 strong. Camera operators, drone pilots, safety teams, vehicle specialists, medics, fire crews, and even a camera car built from a first-generation Bentayga W12 outfitted with a crane arm. It’s the kind of production scale you’d expect from a Hollywood action film, not a car company’s in-house project.

Yet somehow, against all odds and common sense, it worked. Over three days of filming, with speeds cresting 120 mph and a luxury coupe behaving like a rally car on espresso, the total damage tally amounted to a single broken wing mirror. That’s not just luck—that’s execution.

The final product, released after three months of editing under director Jon Richards, is packed with detail, including a dozen hidden “Easter Eggs” for sharp-eyed viewers. But the real takeaway isn’t in the background cameos or the cinematic polish. It’s in the attitude shift.

FULL SEND shows a side of Bentley we don’t often see—one that trades restraint for recklessness, at least temporarily. It’s a reminder that performance and luxury aren’t mutually exclusive, and that even the most buttoned-up brands can, under the right circumstances, go completely off the rails.

And honestly? They should do it more often.

Source: Bentley