Deciding how to spec a luxury car is a bit like standing in front of a dessert buffet: everything looks good, and somehow you feel pressured to choose the perfect combination. BMW’s new iX3 leans into that dilemma with a configurator that seems determined to overwhelm you—in a good way. If personalization is the new luxury, the iX3 is wearing a tailored suit.
BMW Spain has now shown off one possible flavor of the electric SUV, and it’s a sharp one. Dipped in Ocean Wave Blue and dressed with the M Sport Package, this configuration rides on 22-inch Individual aerodynamic wheels—a size that looks borderline comical on some crossovers but surprisingly proportional here. It’s a reminder that BMW still understands stance, even as its cars go steadily more digital.
A Cabin That’s White—But Not Too White
Step inside, and the real show begins. The example wears Digital White Veganza, BMW’s artificial leather that aims for a premium feel without the ethical baggage. But eagle-eyed fans will notice something missing: that futuristic white steering wheel BMW showed in early press shots. It’s not a mistake; it’s just not available yet. The white wheel won’t arrive until January 2026, leaving early buyers with the standard M Sport steering wheel. Those craving something fancier can pay extra for an M-branded wheel—BMW hasn’t forgotten how to upsell.
Fans of Easter eggs will appreciate BMW’s lightly refreshed roundel sprinkled around the cabin, including one spot you won’t see very often: the front trunk lid. Pop it open, and you’ll find a printed payload limit of 10 kilograms for the frunk, which offers 58 liters of space. BMW even added drain plugs, so owners can fill it with ice for road-trip refreshments. A practical cooler built directly into your EV? That’s the kind of engineering whimsy we’re here for.
Real Cargo For Real Life
Out back, the iX3 sticks to EV crossover fundamentals: 520 liters of space behind the rear seats and 1,750 liters with them folded. This particular spec includes the optional power tow hitch, and paired with the launch-spec 50 xDrive model, it’s rated for 2,000 kilograms of towing. Expect upcoming lower-powered “40” variants to post more modest figures.
BMW also hid a few clever touches in the exterior lighting department. Illuminated door handles, a dramatic projected M logo on the ground, and light strips around both the charging port and the grille (the latter not standard) all add a little theater to the daily walk-up. One of the closed-off kidney grilles hides a front-facing camera with a built-in washer, while the rest of the driver-assistance sensors are tucked behind a glossy black panel.
Already a Hit Before It Hits the Road
The iX3 hasn’t even reached customers yet—deliveries in Europe start next spring—but BMW claims demand is already stretching deep into 2026. That’s good news for the company’s new Debrecen plant in Hungary, which looks set for a packed production schedule.
If this early build is any indication, the Neue Klasse era won’t just be about electrons and efficiency. It’ll also be about choice—and maybe a bit of personality that BMW has been accused of losing along the way.
Source: BMW