BMW has been dabbling in SUVs since 1999, but until this year, the brand had never ventured into the territory of a two-tone “luxobarge.” Enter the X7 Nishiki Lounge, a Japan-exclusive special edition that transforms the Bavarian giant into something resembling a moving art installation. With a price premium of 5.5 million yen ($36,000) over the standard X7, the Nishiki Lounge is more than just an SUV—it’s a statement.
The example unveiled at the Japan Mobility Show pairs a shimmering Space Silver upper section with a deep Velvet Blue lower half. BMW Japan also offers Oxide Grey or Black Sapphire for the top, while the lower panels can be finished in several Individual shades, letting buyers mix and match like a high-end shoemaker crafting bespoke loafers.
Interestingly, BMW’s Spartanburg factory in South Carolina doesn’t handle the two-tone magic. Instead, every Nishiki Lounge is resprayed in Japan, with the process fully covered under warranty. Buyers can opt for the xDrive40d diesel or the more spirited M60i, and production is limited to just five units—so spotting one in the wild will be a rare treat. Pricing begins at 14,380,000 yen ($94,000) for the diesel and 18,200,000 yen ($120,000) for the M Performance model, before tacking on the cost of the bespoke paintwork.
Inside, BMW Japan has applied the same level of craftsmanship. The cabin departs from the standard G07 interior, featuring 12 traditional Japanese patterns in the trim, with foil accents decorating the dashboard, center console, and doors. The level of detail rivals that of a Rolls-Royce Cullinan, down to the redesigned floor mats created by a local textile artisan.
While it’s unclear if the Nishiki Lounge is a one-off experiment or a preview of a broader personalization program, the timing is telling. BMW’s second-generation X7 (G67) arrives in 2027, accompanied by an even more opulent ALPINA-badged G69, promising luxury levels that could nudge buyers closer to Rolls-Royce territory—without the Cullinan sticker shock.
BMW has long proven its prowess with bespoke sedans like the Speedtop and Skytop, and the Nishiki Lounge demonstrates that those lessons can translate to SUVs. With demand for high-end, highly personalized SUVs showing no signs of slowing, this rare X7 is a sign of the direction the brand is heading: turning its largest SUV into a rolling lounge, fully equipped to satisfy even the most discerning clientele.
If you’ve ever dreamed of an X7 that feels less like an SUV and more like a private art gallery on wheels, the Nishiki Lounge is BMW’s first—and extremely exclusive—answer.
Source: BMW