If you’re the type who thrills at limited-run, bespoke vehicles, BMW South Korea has once again raised the bar. The automaker’s local arm has long used its online shop to launch special editions, but every so often, a quartet of cars emerges that goes far beyond a simple trim upgrade. Enter four sedans—each one meticulously crafted under BMW’s Individual Manufaktur program.

M3 Competition xDrive: Sapphire Blue and Singular Flair

Leading the charge is the M3 Competition xDrive, dressed in a striking Individual Sapphire Blue finish. While the 825 M silver wheels catch the eye, it’s the subtle touches that make this Korea-only edition truly stand out: Individual Manufaktur logos grace the B-pillars and side skirts, signaling its exclusivity.

Inside, the cabin is a masterclass in contrast and craftsmanship. White Merino leather with blue stitching envelops the seats, while the front headrests proudly display the Individual Manufaktur emblem. Just three of these all-wheel-drive sports sedans will be made, each priced at a cool 161.5 million won—roughly $112,500.

5 Series 550e xDrive: White Reimagined

Next in line is the 5 Series plug-in hybrid, the 550e xDrive. At first glance, its finish might seem standard, but BMW claims the color is “clearer and deeper,” achieved through a painstaking process of painting, sanding, priming, and repainting three times. The Individual Manufaktur branding continues on the B-pillars and lower rear doors.

Inside, the cabin balances elegance and sportiness with white leather, an anthracite Alcantara headliner, and carbon fiber trim. The front headrests once again feature the bespoke logo. Production is limited to three units, each priced at 140.2 million won—about $98,000.

7 Series 740i and 750e: Flagship Bespoke

Finally, BMW’s flagship 7 Series gets the Individual Manufaktur treatment in both 740i and 750e forms. Both models flaunt a deeper black exterior with Shadowline accents and 21-inch Individual wheels. Here, the bespoke logo migrates to the Hofmeister kink and side skirts, further elevating exclusivity.

The interior is equally impressive: GranLusso Merino leather in a blue-and-white scheme with silver stitching, carbon fiber trim, and engraved Individual Manufaktur logos create a truly luxurious atmosphere. Only one of each model will be built, with prices set at 209 million won ($145,500) for the 740i and 229 million won ($160,000) for the 750e. Interestingly, exterior images suggest the 7 Series may even wear a fully electric i7 guise.

Ordering Opens October 29

All four Individual Manufaktur sedans will be available for online order starting October 29 at 3 PM local time—a reminder that in South Korea, BMW knows how to make scarcity and craftsmanship feel irresistible.

Source: BMW