Category Archives: Design

Design

Time, Engineered by AMG – When Precision Meets Performance

There are watches that tell time — and there are watches that perform. Mercedes-AMG, the in-house sorcery division of Mercedes-Benz, is no stranger to performance. The Affalterbach engineers have long turned raw horsepower into symphonies of precision and speed. Now, they’ve turned their attention to something smaller, quieter — and just as intoxicating: timepieces.

The new Mercedes-AMG watch collection isn’t a half-hearted licensing deal. It’s AMG’s philosophy distilled into steel, titanium, and Swiss mechanics. Three models, all Swiss Made, all unapologetically AMG — a mechanical reflection of the brand’s mantra: One Man. One Engine. One Watch?

The AMG Business Automatic Chronograph – Elegance with a Pulse

Imagine the spirit of an AMG GT 63 S compressed into 43.5 millimetres of wrist presence. The AMG Business Automatic Chronograph is exactly that — a blend of precision engineering and aesthetic aggression.

At its heart beats the Sellita SW500 automatic calibre — a movement known for its dependability and performance, running at a silky 28,800 vibrations per hour. Peer through the sapphire crystal case back, and you’ll find Côtes de Genève finishing, a perlage pattern, and a black-coated rotor wearing the AMG logo like a badge of honour.

The case itself — a hybrid of black PVD-coated stainless steel and titanium — cuts weight like a forged AMG wheel. On the wrist, it feels light but substantial, confident yet unpretentious. Subtle red accents lick the subdials, like brake callipers peeking through carbon-ceramic discs. And while the stopwatch function feels track-ready, the overall design is tailored enough for a boardroom. It’s business class, AMG-style.

AMG Watch Essentials – Minimalism, Engineered

This is the C-Class Coupe of watches — the purest expression of AMG DNA. Powered by a Swiss Ronda 6004 quartz movement, it values precision over pomp.

The case design echoes the futuristic sweep of the Vision AMG concept — a multipiece sculpture of titanium and black stainless steel that feels both industrial and luxurious. The ceramic bezel gleams in polished black, traced by a whisper of red that hints at the power beneath.

The 3D dial hosts numerals made of Globolight XP©, a luminous ceramic that charges with light and glows in the dark like taillights on a moonlit autobahn. On the wrist, it’s restrained aggression — compact at 40mm, featherlight, and effortless.

AMG Watch Essentials Chronograph – The Track Weapon

For those who prefer their seconds measured like lap times, the Essentials Chronograph brings the stopwatch precision of AMG’s pit-lane philosophy. Beneath its sapphire glass lies a Ronda 5030 quartz chronograph — Swiss reliability with the no-nonsense character of an AMG straight-six.

Titanium and stainless steel form a chassis worthy of the AMG GT R, while the matt black ceramic bezel wears a white tachymetre scale like a racing stripe. Superluminova® indices and luminous numerals guarantee clarity at 300 km/h — or 3 a.m.

Even the strap system gets the AMG treatment: the folding clasp is engineered so precisely it conceals the connection on the inside, giving the watch a seamless, aerodynamic silhouette.

All three timepieces are Swiss Made. All three channel the same obsessive pursuit of performance that defines AMG’s engines. There’s no unnecessary ornamentation, no gimmickry — just craftsmanship, functionality, and the kind of attention to detail you expect from people who build cars that can lap the Nürburgring before breakfast.

You won’t find these in jewellery boutiques or duty-free shops — only at Mercedes-Benz dealerships, where torque, timing, and taste converge.

Mercedes-AMG Watches: proof that performance doesn’t always roar. Sometimes, it ticks.

Source: Mercedes-Benz

Design

Stellantis Design Studio Brings Automotive Boldness to the High Seas with Windelo Catamarans

Stellantis Design Studio has built its reputation sculpting sheet metal into icons for the road. Now, it’s turning its attention to the open sea. In collaboration with French builder Windelo Catamarans and the naval architects at Barreau-Neuman, the design house has reimagined Windelo’s latest flagships—the Windelo 62 and Windelo 58. The result? Two vessels that merge the muscular stance of a performance car with the sophistication of sustainable, long-range cruising.

At first glance, the design language is familiar: bold shoulders, sleek surfacing, and a dynamic silhouette that looks like it could cut through air just as well as it does water. The hulls of the new Windelo 62 and 58 aren’t simply functional—they’re styled with the same proportion-driven eye Stellantis brings to a performance coupe. That means a vessel that’s not just seaworthy, but striking, with living spaces folded seamlessly into its streamlined form.

The 360 Horizon Cabin: Redefining the View

The centerpiece of this collaboration is the 360 Horizon Cabin concept, a floating-roof design that all but erases boundaries between crew, vessel, and horizon. A hidden glass frame creates uninterrupted views in every direction, while the open cockpit and bridge layout pull passengers into the seascape. Below deck, cabins are infused with the same sense of light and openness, with wider sightlines and better integration between levels.

Out back, a “floating wing” rear deck widens the stance, boosts access to the upper cabin, and floods aft cabins with light. On the bridge, the wide, floating instrument panel isn’t just functional—it’s a sculptural centerpiece, angled toward the helm for ergonomics while cleverly concealing the window frame from outside view. It feels every bit as driver-focused as the cockpit of a modern grand tourer.

Performance Meets Sustainability

Windelo has built its reputation on balancing performance with eco-conscious construction, and this new design doubles down. From lightweight composites to energy-efficient systems, sustainability isn’t a buzzword here—it’s baked into the DNA. Stellantis’s design language amplifies this mission, pairing everyday liveability with performance-driven intent.

“Translating automotive proportion into the marine environment was an inspiring challenge,” said Hugo Nightingale, creative director at Stellantis Design Studio. “The Windelo 62 and 58 capture the perfect synergy between our expertise in pushing design boundaries and Windelo’s commitment to performance and sustainability.”

Fast-Tracked by AI and Holographics

If the design feels cutting-edge, that’s because the process behind it was just as futuristic. Stellantis designers leaned on AI to churn through iterations, then used immersive holographic review tools to refine surfaces and spaces in real time. This accelerated workflow meant that not only the Windelo 62 and 58 took shape quickly, but two more siblings—the Windelo 63 and 59—were designed simultaneously to ensure a cohesive design language across the fleet.

“Working with Stellantis Design Studio has opened new perspectives and challenged the status quo,” said Christophe Barreau of Barreau-Neuman. “Their approach brought a fresh perspective to naval architecture.”

What happens when a global automotive design powerhouse steps off the tarmac and onto the deck? You get a catamaran that looks as bold slicing through the waves as any Stellantis concept car does pulling up to Pebble Beach. The Windelo 62 and 58 aren’t just sailboats—they’re a manifesto on how design can elevate every corner of mobility, whether it rolls on asphalt or rides the wind.

Source: Stellantis