Category Archives: NEW CARS

NEW CARS

Alfa Romeo Edizione Luna Rossa Brings America’s Cup DNA to the Road With Four Special Models

Alfa Romeo has unveiled the new Edizione Luna Rossa special series, bringing the Italian marque’s partnership with the Luna Rossa sailing team to four production models: the Junior, Tonale, Giulia and Stelvio. Revealed during the second preliminary regatta for the 2027 America’s Cup in Naples, the new special edition combines distinctive styling, exclusive materials and technology inspired by high-performance sailing.

The Alfa Romeo Edizione Luna Rossa range represents the latest chapter in a partnership that began in June 2025 and is built around a shared focus on Italian design, technology, competition and performance.

With the 2027 America’s Cup set to be held in Italy for the first time, the timing of the new Alfa Romeo special series is particularly significant. Luna Rossa is competing for the prestigious trophy, while Alfa Romeo is contributing not only as an official sponsor but also through its expertise in vehicle dynamics, simulation and virtual development.

Alfa Romeo Edizione Luna Rossa: Four Models, One Design Philosophy

The new Alfa Romeo Edizione Luna Rossa special series will progressively become available across European markets and will sit at the top of the range for each model.

The Junior and Tonale receive a more expressive interpretation of the Luna Rossa theme, while the Giulia and Stelvio adopt a more exclusive and performance-focused approach, with extensive use of carbon fiber and premium materials.

Across all four models, the defining visual signature is a dedicated red Alfa Romeo logo combined with a color palette inspired by Luna Rossa’s racing yachts. White, black, gray and red are used in different combinations, complemented by the distinctive Luna Rossa graphics.

The result is a family of vehicles that share a recognizable visual identity while retaining the individual character of each Alfa Romeo model.

Alfa Romeo Junior Edizione Luna Rossa

The Alfa Romeo Junior Edizione Luna Rossa introduces the sailing-inspired theme to Alfa Romeo’s smallest model.

A new gray exterior color takes inspiration from the personal flotation devices worn by the Luna Rossa team. The bodywork is further enhanced by the characteristic Luna Rossa graphic running along the side of the vehicle, creating the impression of a line pulled tight by the wind.

Customers can also choose black or white exterior finishes.

A Gloss Black body kit, dedicated red Alfa Romeo badges and 18-inch Gloss Black alloy wheels complete the exterior treatment.

Inside, the Junior Edizione Luna Rossa receives dedicated upholstery, gray detailing, red stitching and Luna Rossa logos. The dashboard and center tunnel feature graphics inspired by the structure of sailing yacht sails.

One of the most interesting technical details is the use of 3D Knit technology for the seat upholstery. According to Alfa Romeo, the technology is being applied for the first time within Stellantis. The three-dimensional fabric draws inspiration from activewear while allowing the upholstery to be manufactured using a more efficient process based on a single component and lining.

That approach can reduce material consumption and manufacturing waste.

The Junior also features a 10.25-inch Alfa Connect infotainment touchscreen with navigation, wireless Apple CarPlay and Android Auto, alongside a 10.25-inch digital instrument display featuring Alfa Romeo’s customizable “Cannocchiale.”

Standard equipment includes Keyless entry, electrically folding mirrors, automatic climate control, heated front seats, an electrically adjustable driver’s seat with lumbar adjustment and massage function, a heated steering wheel and an electrochromic rear-view mirror.

Driver-assistance technology includes Intelligent Adaptive Cruise Control, autonomous emergency braking, lane-keeping assistance, traffic-sign recognition and driver-attention monitoring.

The Junior additionally features Blind Spot Monitoring, front, rear and side parking sensors and a rear camera with dynamic guidelines.

Power comes from either a hybrid or fully electric drivetrain.

The Junior Ibrida uses a 1.2-liter three-cylinder turbocharged engine producing 145 hp, paired with a six-speed eDCT automatic transmission. It is available with front-wheel drive or Q4 all-wheel drive.

The Junior Elettrica produces 156 hp from its 54-kWh battery and uses an automatic transmission.

Alfa Romeo Tonale Edizione Luna Rossa

The Tonale Edizione Luna Rossa follows a similar visual philosophy but adds larger dimensions and a broader range of powertrain options.

The special series is immediately recognizable by its new gray body color, Luna Rossa side graphic, Gloss Black exterior elements and dedicated red Alfa Romeo logos.

The biggest visual difference compared with the Junior comes from the wheels. The Tonale receives exclusive 20-inch Gloss Black alloy wheels developed specifically for the Luna Rossa edition.

Inside, premium fabric seats feature Luna Rossa logos and gray stitching, while the dashboard and door panels receive matching gray details. Black trim is used throughout the center console, door panels and air vents.

The Tonale also employs 3D Knit technology for its seat upholstery.

A new ambient-lighting system provides another connection with the world of sailing. Its geometric pattern is designed to evoke the structure of sails and introduces a subtle nautical reference to the cabin.

The Tonale’s standard equipment includes a 10.25-inch Alfa Connect infotainment system, navigation, wireless Apple CarPlay and Android Auto, and a 12.3-inch digital instrument cluster with the Alfa Romeo “Cannocchiale” display.

The equipment list also includes dual-zone automatic climate control, an Air Quality System, Keyless entry, Passive Entry, heated mirrors, heated front seats, an electrically adjustable driver’s seat, lumbar adjustment and massage, a heated steering wheel and an electrochromic interior mirror.

Safety technology includes Intelligent Adaptive Cruise Control, automatic emergency braking, lane-keeping assistance, traffic-sign recognition and driver-attention monitoring.

The Tonale Edizione Luna Rossa is available across the full powertrain range.

The flagship plug-in hybrid Q4 combines a 1.3-liter four-cylinder engine with electric assistance to produce 270 hp. It uses a six-speed automatic transmission and Q4 all-wheel drive.

The conventional hybrid version produces 175 hp from a 1.5-liter four-cylinder engine and uses a seven-speed TCT automatic transmission.

A 130-hp 1.6-liter four-cylinder diesel completes the range, paired with a six-speed TCT automatic transmission.

The Tonale also gains a Brembo sports braking system with red brake calipers as part of its Luna Rossa specification.

Alfa Romeo Giulia Edizione Luna Rossa

The Giulia Edizione Luna Rossa takes the concept in a more performance-oriented direction.

While the Junior and Tonale focus heavily on visual customization, the Giulia and Stelvio use carbon fiber, premium materials and performance-oriented components to create a more exclusive interpretation of the Luna Rossa partnership.

The Giulia is available in white as standard, while black and Etna Red are offered as additional exterior choices.

Carbon fiber is used for the front badge and exterior mirror caps, with the latter carrying a dedicated Luna Rossa logo. The Giulia also receives side skirts and a rear spoiler inspired by the design language of the high-performance Quadrifoglio.

Dark alloy wheels measure 19 inches and are paired with red brake calipers.

Inside, the Giulia Edizione Luna Rossa combines leather with 100-percent recycled ECONYL fabric. The material is produced using nylon recovered from discarded fishing nets, creating a direct connection between the special edition and the maritime world.

Carbon fiber extends across the dashboard, center console and door panels, while the seats receive the distinctive Luna Rossa graphic.

A red Alfa Romeo logo appears on the steering wheel, complemented by additional Luna Rossa graphics throughout the cabin.

Standard equipment includes the Harman Kardon Hi-Fi system and electronically controlled suspension. An electric sunroof is also standard on the Giulia.

Under the hood, the European Giulia Edizione Luna Rossa is offered with 160-hp and 210-hp versions of the 2.2-liter four-cylinder turbodiesel engine.

Both use an eight-speed automatic transmission. The 160-hp version sends power to the rear wheels, while the 210-hp model uses Alfa Romeo’s Q4 all-wheel-drive system.

A 280-hp 2.0-liter GME gasoline engine is also available in the UK and selected non-European markets.

Alfa Romeo Stelvio Edizione Luna Rossa

The Stelvio Edizione Luna Rossa adopts essentially the same philosophy as the Giulia, but translates it into the brand’s larger performance SUV.

The exterior color palette includes white, black and Etna Red, while carbon-fiber mirror caps with Luna Rossa logos and a carbon-fiber front badge provide the most obvious visual distinction.

The Stelvio rides on exclusive 21-inch dark alloy wheels with red brake calipers.

The interior combines leather and recycled ECONYL fabric with extensive carbon-fiber trim. The material appears on the dashboard, center console and door panels, creating a technical atmosphere that reflects the connection between Alfa Romeo’s motorsport-inspired engineering and Luna Rossa’s high-performance sailing technology.

The seats feature the characteristic Luna Rossa graphic, while the steering wheel receives the dedicated red Alfa Romeo emblem.

Like the Giulia, the Stelvio Edizione Luna Rossa comes standard with a Harman Kardon Hi-Fi system and electronically controlled suspension.

The electric sunroof is available as an option.

The powertrain range includes 160-hp and 210-hp versions of the 2.2-liter turbodiesel engine, both paired with an eight-speed automatic transmission.

The 160-hp version uses rear-wheel drive, while the 210-hp version comes with Q4 all-wheel drive.

Alfa Romeo and Luna Rossa: More Than a Branding Exercise

The most interesting aspect of the Alfa Romeo and Luna Rossa partnership is that it extends beyond special-edition cars and sponsorship branding.

Alfa Romeo is contributing its engineering expertise to the Luna Rossa America’s Cup program, particularly in simulation, vehicle dynamics and virtual analysis.

The company’s simulator has become an important development tool within Stellantis, where Alfa Romeo engineers have developed methodologies and technologies focused on high-performance vehicle dynamics.

That expertise is now being applied to Luna Rossa’s sailing technology.

Luna Rossa’s technical team works with complex aerodynamic loads and simulations, while Alfa Romeo contributes knowledge from the automotive world. The two sides are collaborating on control software for the circuits responsible for moving the yacht’s sails.

The software is initially tested within the Luna Rossa simulator before being transferred to the actual boat for testing by the sailing crew.

The concept is similar to modern automotive development: use virtual simulation to understand complex systems, test solutions before physical prototypes are available, reduce development time and identify potential improvements earlier in the process.

In America’s Cup competition, where boats operate at extreme speeds and under highly complex aerodynamic conditions, even small gains can become significant.

The Alfa Romeo Giulia Quadrifoglio Luna Rossa

The Edizione Luna Rossa range follows the debut of the Giulia Quadrifoglio Luna Rossa, a much more exclusive special project limited to just 10 examples.

All 10 cars have already been sold.

The Giulia Quadrifoglio Luna Rossa combines the 2.9-liter twin-turbo V6-powered Giulia Quadrifoglio with a bespoke carbon-fiber aerodynamic package and a series of technical modifications.

The car made its public debut at the Brussels Motor Show before appearing at the Ultimate Supercar Garage event in Paris.

It will also be displayed during the preliminary America’s Cup regatta in Naples.

From Cagliari to Naples: The Road to the 2027 America’s Cup

The Alfa Romeo and Luna Rossa partnership has developed alongside the Italian team’s preparations for the 2027 America’s Cup.

The first preliminary regatta took place in Cagliari in May, where the Luna Rossa Senior Team won the overall title after defeating Emirates Team New Zealand in the final. The Youth & Women’s team also competed in the event.

The second preliminary regatta is now taking place in Naples from September 24 to 27, 2026.

Six teams are competing over four days using AC40 foiling yachts, with the event providing another opportunity to develop boat handling, tactics and team organization before the competitors transition to the larger AC75 yachts for the 2027 America’s Cup.

The 2027 Louis Vuitton 38th America’s Cup will be particularly significant for Italy, as it will be the first edition of the America’s Cup to be held in the country.

For Luna Rossa, it represents another opportunity to compete for one of the most prestigious trophies in international sailing.

For Alfa Romeo, the partnership provides an unusual opportunity to transfer automotive engineering expertise into an entirely different high-performance environment.

From the Road to the Water

The Alfa Romeo Edizione Luna Rossa special series is therefore more than a cosmetic exercise.

The Junior and Tonale translate the visual identity of Luna Rossa into distinctive road cars, with new colors, dedicated graphics, 3D Knit upholstery and exclusive equipment.

The Giulia and Stelvio take a more sophisticated approach, combining carbon fiber, premium materials, recycled ECONYL fabric and performance-focused equipment.

But the deeper connection between the two Italian brands exists beneath the surface.

Alfa Romeo’s simulation and vehicle-dynamics expertise is now contributing to the development of Luna Rossa’s sailing technology, while the America’s Cup program provides a demanding environment in which advanced digital tools can be applied beyond conventional automotive engineering.

That makes the Edizione Luna Rossa range the latest physical expression of a partnership that is increasingly moving between the worlds of cars and sailing.

With the 2027 America’s Cup approaching and Luna Rossa preparing for competition on home soil, Alfa Romeo’s latest special series gives the partnership a tangible presence on the road — from the compact Junior to the performance-focused Giulia and the Stelvio SUV.

For Alfa Romeo and Luna Rossa, the destination may be different, but the philosophy remains the same: Italian design, engineering, technology and an uncompromising pursuit of performance.

Source: Alfa Romeo

NEW CARS

2027 Nissan Rogue Hybrid Debuts With e-POWER and an All-Electric Drive System

Nissan has officially unveiled the all-new 2027 Nissan Rogue Hybrid, bringing the company’s distinctive e-POWER hybrid technology to one of its most important SUVs in the United States. The new Rogue Hybrid combines the familiar practicality and technology of Nissan’s best-selling Rogue nameplate with a hybrid system designed to deliver electric-motor driving characteristics without requiring the gasoline engine to mechanically drive the wheels.

The 2027 Nissan Rogue Hybrid is an important addition to Nissan’s U.S. lineup as the company looks to strengthen its position in one of its three key global markets. With almost 4 million Rogue models sold across three generations, the compact SUV has become a major part of Nissan’s North American strategy.

For the new hybrid model, Nissan is betting on its proprietary e-POWER technology to provide a different interpretation of what a hybrid SUV can be.

2027 Nissan Rogue Hybrid Uses Nissan’s e-POWER Technology

The biggest technical story behind the 2027 Nissan Rogue Hybrid is its e-POWER powertrain.

Unlike conventional hybrids, where the gasoline engine can be mechanically connected to the wheels, Nissan’s e-POWER system uses an electric motor to drive the wheels. The gasoline engine serves as an onboard generator, producing electricity for the system rather than directly powering the wheels.

That means the Rogue Hybrid retains the driving characteristics associated with an electric vehicle, including immediate torque delivery and smooth acceleration, while using a gasoline engine to generate electricity when required.

Nissan says it has developed and refined e-POWER through three generations of technology. Since its introduction in 2016, almost 2 million e-POWER-equipped vehicles have been sold globally across 68 markets.

For the North American-specification 2027 Rogue Hybrid, Nissan says the system has been specifically tuned to meet the expectations of American drivers and the conditions typically encountered on U.S. roads.

The result is intended to be a smoother, quieter and more responsive driving experience than that of a conventional hybrid SUV.

Nissan Rogue Hybrid Designed Around Electric-Motor Driving

The absence of a mechanical connection between the gasoline engine and the wheels is what makes the Rogue Hybrid different from most competitors in the segment.

The electric motors provide propulsion, allowing the driver to experience the immediate response and linear acceleration associated with an electric drivetrain. At the same time, the gasoline engine provides the flexibility of an internal-combustion power source without directly transmitting its output to the wheels.

Nissan says the system delivers instantaneous torque while maintaining the efficiency advantages expected from a hybrid vehicle.

That combination could give the 2027 Nissan Rogue Hybrid a distinctive position between conventional gasoline-powered SUVs, traditional hybrids and fully electric vehicles.

According to Ponz Pandikuthira, Nissan Americas’ senior vice president and chief product and planning officer, the new Rogue Hybrid was developed around customer demand for the functionality and technology of the Rogue combined with the benefits of an advanced hybrid powertrain.

Nissan’s goal is to deliver an agile and spirited driving experience while improving efficiency and refinement.

2027 Rogue Hybrid Brings New Technology to Nissan’s Core SUV

Beyond the new powertrain, the 2027 Nissan Rogue Hybrid continues the model’s emphasis on technology and everyday practicality.

Every Rogue Hybrid comes standard with a 12.3-inch touchscreen infotainment system featuring wireless Apple CarPlay and wireless Android Auto.

Customers looking for a more advanced multimedia experience can choose a larger 14.3-inch display equipped with Google built-in.

The system incorporates Google Maps, the Google Play Store and Google Gemini, bringing expanded connectivity and voice-based functionality directly into the vehicle.

The combination of a large touchscreen, wireless smartphone integration and Google-powered services positions the Rogue Hybrid as one of Nissan’s technology-focused offerings in the competitive compact SUV segment.

2027 Nissan Rogue Hybrid AWD and Trim Levels

The first version of the new hybrid SUV to reach U.S. dealerships will be the 2027 Nissan Rogue Hybrid SR AWD with the SR Technology Package.

That model is scheduled to arrive in dealerships in fall 2026.

Nissan will subsequently expand the Rogue Hybrid lineup, with SV, SR and Platinum grades scheduled to go on sale in early 2027.

The availability of multiple trim levels will allow Nissan to position the Rogue Hybrid across a broader portion of the compact SUV market, from buyers looking for additional value and efficiency to customers seeking more premium equipment.

Rogue Hybrid Continues Nissan’s U.S. Growth Strategy

The introduction of the 2027 Nissan Rogue Hybrid is about more than simply adding another hybrid to Nissan’s product portfolio.

The United States is one of Nissan’s three lead markets and represents a major part of the company’s plans for future growth and profitability. The Rogue is particularly important because of its established customer base and strong position within the company’s SUV lineup.

With nearly 4 million vehicles sold over three generations, the Rogue has already established a substantial presence in the global market.

The new hybrid version gives Nissan an opportunity to expand that customer base as demand for electrified vehicles continues to evolve.

Rather than moving directly from gasoline-powered vehicles to fully electric models, Nissan is using e-POWER as an intermediate technology designed to combine electric-motor propulsion with the convenience of a gasoline engine.

Built in Japan for the North American Market

Despite being developed specifically for the needs of the North American market, the 2027 Nissan Rogue Hybrid will be assembled in Japan.

Production will take place at Nissan Motor Kyushu in Japan, with the first U.S. deliveries planned for fall 2026.

The initial launch of the SR AWD with SR Technology Package will be followed by the broader Rogue Hybrid lineup in early 2027.

2027 Nissan Rogue Hybrid: What Makes It Different?

The key distinction of the new Rogue Hybrid is its electric-drive architecture.

While many hybrid SUVs combine electric motors and a gasoline engine through a conventional hybrid transmission, Nissan’s e-POWER system takes a different approach. The wheels are driven exclusively by electric motors, while the gasoline engine generates electricity.

That architecture allows Nissan to reproduce some of the characteristics of an EV without requiring the owner to rely exclusively on charging infrastructure.

For buyers who want the smooth response of electric propulsion but still prefer the flexibility of a gasoline-powered energy source, the Rogue Hybrid represents Nissan’s answer to that demand.

2027 Nissan Rogue Hybrid Release Date

The 2027 Nissan Rogue Hybrid SR AWD with the SR Technology Package is scheduled to arrive at U.S. dealerships in fall 2026.

The Rogue Hybrid SV, SR and Platinum models will follow in early 2027.

Nissan has not positioned the Rogue Hybrid as a limited-production model. Instead, its introduction is part of a broader strategy to strengthen the company’s electrified vehicle portfolio in the United States.

Source: Nissan

NEW CARS

CEER EXOBOT Debuts as Saudi Arabia’s 850-HP Electric Sedan and SUV

Saudi Arabia has officially entered the high-performance electric vehicle race with the debut of the CEER EXOBOT, an ambitious new electric sedan and SUV designed to establish the country’s first major automotive brand.

Revealed on September 21, 2026, the CEER EXOBOT is not a concept car or technology demonstrator. The two vehicles are production models scheduled to enter the Saudi market in early 2027, with manufacturing planned at CEER’s facility in King Abdullah Economic City. The company ultimately plans to expand its lineup to seven models by 2030.

And if the numbers are anything to go by, CEER is not entering the automotive industry quietly.

The EXOBOT sedan and SUV feature a tri-motor all-wheel-drive system producing up to 850 hp, an 800-volt electrical architecture, a 112-kWh NCM battery and a futuristic cabin dominated by a massive 48-inch curved digital display.

Then there are the doors.

Both EXOBOT models use spectacular upward-opening doors that immediately bring to mind some of the most recognizable designs in automotive history, including the Mercedes-Benz 300 SL, DeLorean DMC-12 and Tesla Model X.

850 HP and 0–100 km/h in 2.6 Seconds

The CEER EXOBOT sedan is the performance flagship of the new Saudi brand.

Its tri-motor all-wheel-drive powertrain produces up to 850 hp, giving the large electric sedan a claimed 0–100 km/h acceleration time of just 2.6 seconds. That puts the EXOBOT firmly into performance-car territory, despite its substantial dimensions.

CEER says the EXOBOT uses an 800-volt electrical architecture combined with a 112-kWh high-capacity NCM battery. DC fast charging from 10 to 80 percent takes less than 30 minutes.

The official range figures currently published by CEER are based on the NEDC test cycle. The EXOBOT sedan is rated at up to 670 km, while the SUV is rated at up to 560 km. These figures should therefore not be confused with WLTP figures, which generally produce lower real-world-oriented range estimates than NEDC testing.

The sedan also features adaptive dual-chamber air suspension, rear-wheel steering and electronically controlled steering technology, giving CEER an opportunity to combine the straight-line performance expected from a high-output EV with greater agility and ride comfort.

A 5.2-Meter Electric Sedan With Gullwing Doors

The EXOBOT sedan is a substantial machine, measuring approximately 5.26 meters in length and 2.10 meters in width, with a wheelbase of around 3.2 meters.

Its proportions are closer to those of a large luxury sedan than a conventional sports car, yet CEER has given the body an aggressively futuristic shape.

The most dramatic feature is undoubtedly the door design.

Rather than conventional side-hinged doors, the EXOBOT uses upward-opening doors inspired by the gullwing architecture that has appeared on some of the automotive world’s most famous cars. CEER describes the design as part of its distinctive visual identity, giving the new Saudi EV a theatrical entrance that is impossible to miss.

The sedan can also be equipped with large 23- or 24-inch wheels, reinforcing its imposing stance.

EXOBOT SUV Brings 850 HP to a Larger Body

For buyers who prefer the practicality of an SUV, CEER has developed a second EXOBOT variant using the same fundamental electric architecture.

The EXOBOT SUV combines three electric motors, all-wheel drive and up to 850 hp with a taller and more versatile body. CEER lists a claimed NEDC range of up to 560 km and a 0–100 km/h time of 2.6 seconds on its current official website.

The SUV measures around 5.02 meters in length and 2.10 meters in width. Its active air suspension allows the vehicle’s ride height to be adjusted, with CEER quoting up to 300 mm of ground clearance depending on configuration.

That makes the EXOBOT SUV an unusual combination: a huge luxury EV with supercar-level acceleration, advanced chassis technology and enough adjustable ground clearance to provide greater versatility away from smooth pavement.

A 48-Inch 8K Screen Dominates the Interior

Inside, CEER has taken the digital-cockpit approach to another level.

The centerpiece of the EXOBOT cabin is a pillar-to-pillar 48-inch curved Digital Horizon display with 8K resolution. It stretches across almost the entire width of the dashboard and gives the interior a distinctly futuristic character.

The technology package also includes 3D navigation, camera-based digital mirrors and a CEER voice assistant capable of operating in both Arabic and English.

The company is clearly treating software as an important part of the EXOBOT experience. Through the CEER app, owners will be able to monitor vehicle status, manage charging, pre-condition the cabin, remotely park the vehicle and access service and maintenance functions.

The combination of a giant display, digital mirrors and voice-controlled functions gives the EXOBOT an interior more reminiscent of a high-end technology product than a traditional luxury car.

Steer-by-Wire and Rear-Wheel Steering

Beneath the futuristic styling, CEER has packed the EXOBOT with a long list of advanced chassis and driver-assistance technologies.

The sedan and SUV use rear-wheel steering and adaptive air suspension, while the electric architecture incorporates sophisticated steering and vehicle-control systems. The cars are also equipped with advanced driver-assistance technologies including adaptive cruise control, lane-centering and lane-keeping assistance, blind-spot monitoring, emergency driver assistance and collision-prevention systems.

The result is intended to be more than simply a fast electric vehicle.

CEER is positioning the EXOBOT as a technology-heavy luxury EV capable of combining high performance with long-distance usability and sophisticated electronic control systems.

EXOBOT First Edition Will Lead the Launch

CEER will initially offer a limited First Edition version of the EXOBOT sedan and SUV.

The launch specification includes exclusive exterior finishes, a black exterior package with red brake calipers, red-and-black Nappa leather, unique interior details and a wall charger. The First Edition also includes a companion package with vehicle warranty, roadside assistance and scheduled service and maintenance.

CEER says the First Edition includes six years of scheduled service, six years of roadside assistance and an eight-year or 200,000-km battery warranty.

A more configurable EXOBOT Plus version will follow, giving customers a wider range of colors, finishes and interior options.

CEER Wants to Build a Saudi Automotive Industry

The significance of the EXOBOT goes beyond its 850-hp powertrain or unusual doors.

CEER was established as Saudi Arabia’s national automotive brand as part of the country’s broader effort to develop an advanced industrial economy and reduce dependence on oil. The company was launched by the Public Investment Fund in partnership with Foxconn, with BMW also involved as a technology partner.

The EXOBOT is therefore the first major product in a much larger industrial project.

CEER says its vehicles will be designed, engineered and manufactured in Saudi Arabia, with production taking place at the CEER Manufacturing Complex in King Abdullah Economic City. The company’s planned portfolio will expand to seven models by 2030, including vehicles aimed at different segments and customers.

The company is led by CEO Jim DeLuca, a veteran automotive executive who previously held a senior leadership position at VinFast.

CEER EXOBOT Specifications at a Glance

CEER EXOBOT Sedan:

  • Power: Up to 850 hp
  • Drivetrain: Tri-motor all-wheel drive
  • Battery: 112 kWh NCM
  • Electrical architecture: 800 volts
  • 0–100 km/h: 2.6 seconds
  • Claimed range: Up to 670 km NEDC
  • DC charging: 10–80 percent in under 30 minutes
  • Rear-wheel steering: Yes
  • Adaptive air suspension: Yes
  • Digital mirrors: Yes
  • Main display: 48-inch curved 8K Digital Horizon
  • Doors: Upward-opening
  • Wheel sizes: 23- or 24-inch

CEER EXOBOT SUV:

  • Power: Up to 850 hp
  • Drivetrain: Tri-motor all-wheel drive
  • Battery: 112 kWh NCM
  • Electrical architecture: 800 volts
  • 0–100 km/h: 2.6 seconds
  • Claimed range: Up to 560 km NEDC
  • DC charging: 10–80 percent in under 30 minutes
  • Rear-wheel steering: Yes
  • Active air suspension: Yes
  • Maximum quoted ground clearance: Up to 300 mm
  • Digital mirrors: Yes
  • Main display: 48-inch curved 8K Digital Horizon
  • Doors: Upward-opening

When Will the CEER EXOBOT Go on Sale?

CEER plans to begin sales of the EXOBOT in Saudi Arabia in early 2027, with production taking place at the company’s King Abdullah Economic City manufacturing complex.

Pricing has not yet been officially announced, meaning it is too early to determine exactly where the EXOBOT will sit against established luxury electric vehicles from Mercedes-Benz, BMW, Porsche, Lucid and other premium manufacturers.

CEER has, however, made it clear that the EXOBOT is only the beginning. The company intends to introduce a seven-model range by 2030 and expand beyond its initial Saudi market as production grows. Reuters reports that CEER plans to begin regional expansion from 2028.

Source: CEER