In a strategic pivot reflecting the uncertainty of global regulations and EV market dynamics, Lamborghini has confirmed that the next-generation Urus will continue as a plug-in hybrid, delaying the launch of a fully electric version until 2035. The decision marks a notable shift from the brand’s previous roadmap, which had slated the high-performance SUV for electrification before the end of the decade.
Speaking to Autocar, Lamborghini CEO Stephan Winkelmann cited the unpredictable pace of regulatory changes as the driving factor behind the revised plan. “We want to have a new generation again as a plug-in hybrid,” Winkelmann stated. “This is something very important for us and for the customers. And they were very happy to hear about this.”
Originally, the Urus was expected to transition to a fully electric powertrain following its 2024 switch to a hybrid-only lineup. However, the updated timeline now positions the next-generation Urus SE plug-in hybrid to debut around 2029, with the all-electric variant delayed to 2035—coinciding with the European Union’s zero-emissions mandate for new vehicles.
While Winkelmann offered no specifics on the new hybrid model’s performance, it is expected to build upon the current Urus SE’s 789 hp, produced by a twin-turbocharged V8 paired with an electric motor. This makes it the most powerful Urus to date and a fitting blueprint for the next evolution of Lamborghini’s best-selling nameplate.
The move mirrors broader trends within the Volkswagen Group, as sister brand Porsche also announced plans to continue selling its internal combustion-powered Cayenne—on which the Urus is based—alongside a new EV variant. The decision is rooted in profitability concerns, particularly as global enthusiasm for EVs cools and infrastructure remains inconsistent.
Asked whether the electric Urus could launch earlier and coexist with its plug-in sibling, Winkelmann remained non-committal. “Now we have decided for the next generation,” he said. “We have enough time to see what is happening in terms of acceptance, in terms of regulations, and in terms of infrastructure and, last but not least, also in terms of generational change.”
Notably, while Porsche’s upcoming Cayenne will be a facelifted iteration of the current model, Lamborghini’s next Urus will be an entirely new generation, promising fresh design language—though Winkelmann declined to provide details, stating only that “future car designs are not yet fixed.”
Meanwhile, Lamborghini’s first full EV—the production version of the Lanzador concept—remains on track for a 2029 debut, following a delay from its original 2028 launch window. Still, that date is not set in stone. “We still have seven months of window to decide what to do next,” Winkelmann said. “We are very flexible and we are constantly thinking when it should be.”
He attributed the reconsideration to the slower-than-anticipated pace of global EV adoption. “We already postponed the car, because we saw that the adoption curve of the electrification around the globe is [under] the forecast we had a couple of years ago,” he explained. Additionally, he acknowledged that shortening product life cycles and constantly evolving regulations are adding further complexity to long-term planning.
Lamborghini’s cautious but calculated approach to electrification illustrates a broader industry reckoning with the realities of market readiness, regulatory flux, and customer sentiment. For now, the Urus will retain its V8-powered plug-in credentials, bridging the gap between combustion and full electrification—at least until the path ahead becomes clearer.
Source: Autocar