Although the demand for SUVs has been slowing down in recent years, this type of vehicle remains the most sought after in Europe. According to sales data, 6.92 million SUVs were sold in Europe in 2024, which is four percent more than in 2023.
Compact SUVs (C-SUV segment) were the most popular type in the category, and the top seller was the Kia Sportage. This segment accounted for 42 percent of total SUV sales last year, followed by smaller models (B-SUVs), with a 36 percent market share. The biggest demand was for the VW T-Roc. However, the greatest growth was achieved by luxury SUVs, whose sales increased by 13 percent (56,300 units).
SUVs were significant for a number of carmakers last year, including Jaguar Land Rover, Geely, Honda and SAIC Motor, while the segment accounted for less than half of total sales at Stellantis, Renault Group, BMW Group, Mercedes-Benz and Mitsubishi.
If we look at individual manufacturers, the highest demand was for SUVs from the VW Group. They accounted for almost 1/4 of the total number of new SUVs sold in Europe last year, and the T-Roc and Tiguan are among the ten best-selling models in the category. Stellantis was the second best-seller with almost 800,000 units (-7% compared to 2023), while Hyundai and Kia finished third with more than 705,000 units sold (-1%).
Source: Reuters, Photo: VW
