Chery is on a roll. The Chinese carmaker exported a staggering 669,300 vehicles in July alone, more than any other domestic manufacturer, cementing its position as China’s largest automotive exporter. The milestone is part of an even bigger story: Chery has now shipped five million vehicles beyond its home borders, the first Chinese brand ever to do so.

Do the maths, and it’s an eye-opening pace — one Chery-badged model leaves China for overseas markets every 27 seconds. The results speak for themselves: 17 million customers worldwide and annual revenues last year worth around €51.3 billion.

The brand’s footprint is already vast, with exports to more than 100 countries and regions, but Europe is clearly becoming a priority. Having entered the continent through Spain in February 2024, Chery has since added seven more countries to its network. Germany is next, and the company plans to debut there with the Omoda 5 crossover and the Jaecoo 7 SUV — both aimed squarely at the mainstream market.

It’s an aggressive expansion that mirrors the broader push by Chinese brands to go global, but Chery’s sheer volume and established presence in emerging markets give it a head start. Whether that translates into sustained success in Europe’s competitive, brand-conscious market remains to be seen — but with numbers like these, Chery has earned a spot on the watch list.

Source: Chery