Rally-inspired styling, a wall of torque, and colors so loud they practically glow in the dark — Ford’s latest MS-RT creations aren’t for wallflowers. Making their global debut at the 2025 IAA Mobility show in Munich, the new Ranger MS-RT PHEV pickup and E-Tourneo Custom MS-RT people mover push Ford’s electrified commercial lineup straight into motorsport cosplay territory. And we mean that as a compliment.

This isn’t Ford dipping its toe into mild cosmetic packages. The MS-RT badge carries weight. Born from the company’s partnership with M-Sport — the same outfit that builds Ford’s World Rally Championship cars — the MS-RT team has been turning workhorses into street-savvy extroverts for years. But this time, they’re electrified, brawnier, and louder than ever.

Ranger MS-RT PHEV: The Hybrid Street Truck

Ford didn’t exactly need an excuse to make the Ranger rowdier — it’s already Europe’s best-selling pickup for a decade. But the first-ever plug-in hybrid Ranger was too good a canvas for MS-RT to resist.

Under the hood, the Ranger MS-RT PHEV pairs a 2.3-liter EcoBoost four-cylinder with a 75-kW electric motor and a 10-speed modular hybrid transmission. The result: 281 horsepower and a colossal 697 pound-feet of torque, making this the most torque-rich Ranger ever. It’ll tow the full 3,500 kilograms (7,716 pounds), haul a metric ton in the bed, and still sneak through city centers on 40 kilometers of EV-only range.

But spec sheets don’t tell the whole story. The MS-RT treatment makes the Ranger look like it rolled straight out of a Baja pit lane. There’s a honeycomb grille with an integrated splitter, flared arches stretched 82 millimeters wider, and a rear diffuser that doesn’t even pretend to be subtle. Diamond-cut 21-inch alloys wrapped in low-profile 275/45R21 rubber fill the arches, while a dropped ride height (40 mm lower than stock) and widened track (+40 mm per side) give it stance for days.

The tweaks aren’t just for Instagram. Revised dampers and a retuned rear suspension sharpen handling, while a ducktail spoiler and aero-sculpted cab wing tame high-speed stability. Inside, it’s a rally-lux mashup: bolstered Eco-Leather and suede seats with LED-illuminated MS-RT logos, a blue-marked heated steering wheel, and Ford’s full tech arsenal — including SYNC 4A on a 12-inch screen, adaptive cruise, and a rear-view camera.

Oh, and about those colors? Forget grayscale. The palette includes Turini Purple, Fast Blue, and retina-searing Yellow Green — shades that scream “this isn’t your contractor’s pickup.”

E-Tourneo Custom MS-RT: The Motorsport Minibus

If the Ranger is for hauling gear, the E-Tourneo Custom MS-RT is for hauling the crew. Picture this: eight seats, a 210-kW (285-hp) electric powertrain, and bodywork that looks one podium step away from a rallycross paddock.

Ford calls it a “multi-activity vehicle,” which is corporate-speak for “the coolest van you’ll ever see.” It comes with track-mounted second- and third-row seats that slide, fold, or lift out entirely — meaning you can switch from family shuttle to surf trip hauler in minutes.

Exterior styling is as aggressive as the Ranger’s: aerodynamic bumpers, side skirts, rear diffuser, and a coast-to-coast LED strip across the nose. MS-RT’s color game goes even bolder here, adding Ultramarine Blue and Sunset Orange to the mix. Underneath, wider 19-inch anthracite alloys with low-profile 235/45R19 tires widen the stance and trim unsprung weight, helping this electric bus handle like something smaller.

Inside, it mirrors the Ranger’s playbook: heated, bolstered seats with blue stitching, illuminated MS-RT badges, and a heated flat-bottom steering wheel with the now-signature blue 12 o’clock marker. The tech story upgrades too, with Ford’s latest SYNC 4 infotainment running on a 13-inch screen.

And for buyers who aren’t quite ready to go full EV, Ford will offer plug-in hybrid (233 hp) and EcoBlue diesel (170 hp) variants of the Tourneo MS-RT as well.

Why MS-RT Matters

MS-RT — short for M-Sport Road Technology — started as a passion project in 2015 and has grown into Ford’s official outlet for motorsport-infused road vehicles. Every MS-RT Ranger and Tourneo undergoes final assembly at a dedicated facility in Dagenham, UK, where the team adds their widebody kits, bespoke interiors, and finishing touches before the vehicles roll out to customers.

For Ford, this isn’t just about adding another trim line. It’s about creating halo commercial vehicles that inject rally DNA into the daily grind. The Ranger MS-RT PHEV and E-Tourneo Custom MS-RT aren’t niche toys — they’re fully functional, fully capable workhorses that just happen to look like they’ve been hanging out at Parc Fermé.

When and How to Get One

Both models hit European showrooms for order later in 2025, with deliveries beginning in 2026. Expect pricing to land significantly above standard Ranger and Tourneo trims, but if you want to turn heads while towing boats, hauling bricks, or shuttling a weekend’s worth of mountain bikes, these MS-RT machines might be the loudest (and coolest) way to do it.

Bottom line: Ford and MS-RT have built two vehicles that refuse to blend in. They’ve taken the grit of rally racing and wrapped it in street-friendly, electrified utility packages. In a world of sensible crossovers and grayscale work vans, the Ranger MS-RT PHEV and E-Tourneo Custom MS-RT are unapologetically extroverted — and we’re here for it.

Source: Ford