Although VW at the Munich Motor Show (4th Sept 2023) confirmed that the SEAT brand is to be fully replaced with CUPRA, the Spanish brand is coming back to the market with a new electric car that will cost under 20,000 euros.

Seat will soon reveal several novelties, and some of them are redesigned editions of the Ibiza and Arona models, and the Ateca SUV. All models will be powered by internal combustion engines. However, this will not be enough because due to the growth in demand for electric cars, Seat will have to return to EVs.

Before the Spanish brand fell into crisis, it achieved good results in the market with its electric model Mii Electric, which gives it hope that the same will happen with the new electric model. It will be a smaller and more affordable car, and the price is the key and decisive factor for Seat’s electric future. This means that the price must not exceed 20,000 euros, which is cheaper than the Cupra Raval.

Chinese car manufacturers are putting a lot of pressure on European manufacturers and are aggressively attacking the market of the old continent. Volkswagen is one of the companies that is trying to find a solution for this, and Seat could be the ace up its sleeve, because the survival of electrification in Europe lies in small car formats in lower price segments.

Source: Autocar