For a long time there were rumors that the Volkswagen Group, as the owner of SEAT, could shut down the Spanish brand. However, the information was partially correct, as it was confirmed that SEAT has a new task, but that it will not develop new cars. From now on, it will be done by the Cupra.

“The future of SEAT is the Cupra. The Volkswagen Group will continue to invest heavily in the Cupra and increase these investments,” said Volkswagen CEO Thomas Schäfer. He also said that Cupra has become extremely attractive to customers and that it is the fastest growing brand in Europe.

Spanish car manufacturer was founded in 1950 and represents the pride of Spain. It will keep the name and the main task of the company in the future will be alternative mobility. Given that SEAT already has the MÓ range of electric scooters, this task seems ideal.

SEAT has been struggling with sales results for a long time, so the company decided that it is time to take a different path. When it comes to current production, SEAT will continue to produce cars for the next few years, but will not produce new generations of those models.

In 2018, SEAT created the Cupra brand as its independent high-performance branch. Since then, the company has been producing originally designed, exciting and attractive cars that have been well received by the market. In the first six months of 2023, Cupra sold 107,300 cars, 56.9% more than in the same period of 2022 (68,400). These are historic results and an indication that the decision to shift focus to Cupra was expected.

Source: Volkswagen Group