In the last few years, many thought that Seat was dead, but the Spanish brand managed to show that it is still alive and ready to give its best. The year 2023 was the best in the history of this manufacturer, and the first indicators show that the year 2024 could be more successful.

The year 2019 was really bad for Seat, and the beginning of the pandemic made it look like the manufacturer would not get away. At that time, Volkswagen decided not to pay so much attention to this manufacturer, which ultimately turned out to be a good move for Seat. From 33 million euros in 2022, the operating profit reached 625 million euros in the following year.

The beginning of 2024 shows that this year could also be successful, because the sales results in the first five months are above expectations. In the first five months, Seat delivered 121,169 new vehicles in Europe, which is a growth of 10.3 percent compared to last year when 109,827 vehicles were delivered. Also, according to the European Association of Automobile Manufacturers, Seat sold 4,385 cars in May, which is 21.1% more than in the same month of 2023. This is the best result in the VW group.

These results were supported by the fact that customers, due to the increase in the price of electric cars, are still buying ICE vehicles. Seat has five models in its fleet (Ibiza, Arona, Ateca, Leon and Tarraco), none of which are all-electric. The Ibiza, Arona and Ateca are the best-selling models, and only the Leon and Tarraco come with hybrid versions.

Current models with refreshed editions remain on the market for at least the next four years, but the question of electrification remains open.

Source: Seat