Skytop Proved BMW Can Sell Dreams—Now It Needs to Build One

Skytop Proved BMW Can Sell Dreams—Now It Needs to Build One

BMW didn’t need the Skytop.

That’s what made it matter.

It wasn’t the fastest BMW ever built. It wasn’t the most technologically advanced. It wasn’t practical, affordable, or scalable. What it was, however, was a half-million-euro admission that someone in Munich still knows what a dream looks like.

A two-seat, open-top grand tourer with a removable hardtop you can stash in the trunk is the kind of idea accountants normally murder before lunch. But BMW built it anyway—50 hand-assembled cars at €500,000 each—and every one of them sold. The Skytop didn’t just prove there was money in ultra-low-volume exotica. It proved BMW’s board was finally willing to say yes to Adrian van Hooydonk’s sketchbook after years of politely saying no.

Then came the Speedtop, and the message got even louder.

Seventy units. Same price. Same glorious twin-turbo V8. But now the body was a shooting brake—one of the rarest, most style-driven silhouettes in the entire automotive world, and one BMW had never dared to put into production before. With its long, sweeping roofline dropping into a muscular rear haunch, the Speedtop looked like something a 1960s Italian coachbuilder might have dreamed up after a very good lunch.

Inside, BMW took what the Skytop started and went further. Better materials. More craftsmanship. Less “concept car” and more “bespoke luxury object.” Both cars run the M8’s S63 V8, which feels like a miracle in an industry currently obsessed with turning everything into a rolling battery pack.

So now the question isn’t whether BMW will keep going. Of course it will. These things sold out before most people even knew they existed.

The real question is: what should come next?

Not another open-top. Not another limited-run shooting brake. The logical next step is sitting right there, practically begging to be built.

BMW needs a grand touring coupe.

Not an M car. Not a Nürburgring hero. A proper, front-engine, long-hooded, two-door luxury GT—something that can roll up to a five-star hotel in Monaco looking like it owns the place, then rip across the Alps without breaking a sweat. The territory occupied by cars like the Bentley Continental GT, Aston Martin DB12, and Ferrari Roma.

BMW has never truly played there.

And BMW, by itself, probably still shouldn’t. A €500,000 BMW coupe sounds absurd—until you remember that BMW doesn’t stand alone anymore.

It owns ALPINA.

And ALPINA changes everything.

ALPINA has always been BMW’s parallel universe. Where M is about lap times, aggression, and tire smoke, ALPINA is about refinement, distance, and dignity. Their engines are tuned for smooth, effortless thrust instead of top-end drama. Their suspensions are built for autobahn hours, not track-day heroics. Their interiors have long been among the best in the business, with leather quality that can embarrass brands twice the price.

So imagine a bespoke, ultra-low-volume ALPINA grand touring coupe built on the same philosophical foundation as Skytop and Speedtop.

Picture a long-hooded, fastback GT with proportions that feel timeless rather than trendy. Elegant but muscular. Athletic without being aggressive. The ALPINA cues would be subtle and confident: forged multi-spoke wheels, a heritage paint color exclusive to the model, ALPINA lettering integrated into the design instead of slapped on as a decal.

Under the hood, the S68 twin-turbo V8 would get the full ALPINA treatment. Not necessarily more power—just better power. More linear. More cultured. A torque curve that feels like it was designed for crossing countries, not chasing lap records. The exhaust would be deep and rich, not loud and juvenile.

And the cabin? That’s where ALPINA would really earn its keep.

Think full-grain leather everywhere your eyes and hands go. Hand-finished details. The brogue-style stitching BMW introduced with Skytop finally living in a space where it makes complete sense. Open-pore wood, brushed aluminum, or whatever material a half-million-euro customer feels like specifying that day.

This is the crucial part: the price would make sense.

BMW has already proven it can sell €500,000 cars with roundels on the hood. Add ALPINA’s brand equity, and suddenly that number feels not just justified, but expected. ALPINA buyers are used to paying more for subtlety, craftsmanship, and a different kind of performance.

Build 50 to 70 of them. Sell them by invitation. Keep the exclusivity intact.

And just like that, BMW’s luxury architecture snaps into place. Rolls-Royce sits at the top, offering chauffeur-driven opulence. ALPINA becomes the driver’s alternative: sporting, elegant, and deeply luxurious without being ostentatious.

The Skytop proved BMW could do this.
The Speedtop proved it wasn’t a fluke.

An ALPINA grand touring coupe would prove BMW understands what it has unlocked.

And if you think Adrian van Hooydonk’s design team hasn’t already sketched it, you haven’t been paying attention. Some ideas are simply too good to stay in the notebook forever.

Source: BMW