On March 4, Audi will launch the new generation of the A6. The car will be presented in two body styles, first as a station wagon (Avant), and then a sedan version will be launched.

YouTube channel KondorCars has released a short video showing the Audi A6 Avant in the S-Line version with aggressive bumpers, larger wheels and darkened logos. At first glance, the new A6 has a design similar to the A5, but with a higher radiator grille and headlights similar to those used on the RS6 and A7 Sportback. There is also an LED line that runs the width of the rear.

What we know for now is that the new A6 will be based on the PPC (Premium Platform Combustion) platform, an improved version of the MLB Evo platform currently in use. When it comes to powertrains, it will be offered as a gasoline and diesel with mild hybrid technology.

In March 2024, Audi announced a new naming scheme to separate the electric models (A4 and A6) from the ICE models (A5 and A7), but that is not going to happen. They now have a new goal, to become a luxury brand and join brands like Mercedes-Benz. Whether they will be able to achieve this remains to be seen.

Source: KondorCars via YouTube

The Audi Group, like other German and European car manufacturers, is going through a difficult period, and the drop in demand for their cars further complicates an already difficult situation. Back in 2023, former Audi director Markus Duesmann said that some models will get new names, so the A6 will become the A7.

It was already obvious that Audi has decided to separate the electric models (A4 and A6) from the ICE models (A5 and A7) with new designations. Some models have since been retired, such as the Audi A1 and the Q2 subcompact crossover, and the same fate befell the sports model TT and R8.

The launch of the new A7 is scheduled for early next year, and no further details have been revealed. It will be a gasoline and hybrid sedan that will replace the standard A6. Thus, at the same time, the sedan and station wagon known to us under the designation A6 and A6 Avant, the model that appeared in 1994 (A6 C4) as the successor to the Audi 100, will disappear from the scene.

Fans of wagons do not have to worry because Audi has decided to launch the A7 Avant on the market, and whether the RS7 Avant will also be available remains to be seen. However, before the new A7 arrives, Audi intends to reveal the next-generation Q5 Sportback at the end of November.

Since the beginning of the year, Audi has seen a decline in sales, and with it a drastic reduction in revenue and profit. In the first 9 months, the Audi Group recorded a 10.9% drop in sales, which is the biggest drop for Audi. It sold 8.5 percent fewer cars in China, 9.8 percent fewer in Europe and even 16.8 percent fewer in America. Other Group brands also recorded a decline, such as Bentley, which sold as many as 26.8 percent fewer cars. The only one that achieved growth was Lamborghini. This caused a drop in profit, which in Q3 was only EUR 106 million (-91%).

Source: Audi