2023 was a successful year for many companies when it comes to sales, and some continued on the same path in the first six months of 2024. One of them is BMW, which recorded sales growth in the first half of 2024, with over a million vehicles delivered worldwide.
BMW is still the leader in the segment of premium cars. According to the Bavarian manufacturer, in the first six months BMW sold 1,096,486 cars worldwide, which is a growth of 2.3 percent compared to the same period in 2023. Although the biggest growth was recorded in the sale of electric cars, and 180,000 of them got new owners (+34%), customers still mostly opt for cars powered by internal combustion engines and hybrids.
When it comes to competition, in second place in the ranking of premium brands was Mercedes-Benz, which, although it delivered around 960,000 cars worldwide, recorded a 6 percent drop in sales. Also, in the segment of battery cars, they sold only 93,400 units (-17%). Audi is in third place with 833,000 cars delivered, which is also a drop of 8 percent compared to the same period in 2023. In the segment of battery cars, the company based in England recorded a growth of 1.3%.
Speaking of models, the highest demand was for the 7 Series, which recorded a 22 percent increase in sales, and other models such as the 3 Series and X1 also achieved excellent results.
The highest demand was in their biggest market (Europe), where 460,144 vehicles were delivered (+2.6%), and a positive result was also achieved in the American market (+2.1%). In Asia, BMW delivered 493,364 cars (-3.6%), of which 375,947 cars in China, a drop of 4.2%.
Source: BMW
